Improve Your Social Media Marketing With These 5 Quizzes: Understanding the Social Media Personality of You and Your Audience

Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing.

I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated.

Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all get me wondering, “Well, where would I fall on this scale?”

Do you know the types of studies I’m talking about? I’ve collected several of my favorites in this article, and I’d encourage you to give them a try to see where you stand. (I converted one of them into a simple quiz, if you’ve got 30 seconds to give it a go!)

What type of social sharer are you? Here are five ways to find out more about your social media personality type.

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Lee Odden on The Future of Digital Marketing: A #Bufferchat Recap

Bufferchat 7.16.14 Lee OddenIn this week’s #Bufferchat, Lee Odden, CEO of Top Rank Marketing and expert on all things marketing, joined us to share his thoughts and lead a discussion on “What’s next in digital marketing?”

Inspired by the voices of experts in Lee’s post on Top Rank Online Marketing Blog, “21 Digital Marketing Trends and Predictions for 2015,” the #Bufferchat reflected many of these predictions and spurred some incredible conversations.

Check out the full Storify recap here!

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How “I Don’t Know” Can Make You An Authority in Your Industry

One thing I’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”

On many matters, we haven’t any authority. 

Is this an OK way to get by?

We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.

You can survive and thrive by embracing “I don’t know.”

Here’s what we’ve learned so far.

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How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

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The Science of Viral Content: Which Emotions Make Us Share?

Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”).

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other half is understanding your audience and the characteristics that influence their reactions.

In other words: To create a campaign that will be popular with men, women, Millennials and Baby Boomers, it’s going to take more than a few cat pictures and some Autotune.

Studying age and gender for viral markers

The latest research from Fractl dives deep into two demographics—age and gender—to determine how these attributes impact likes, shares, and your next viral success.

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20 WordPress Plugins You Can Install Today for Easier Sharing, Better Posting, and a More Powerful Blog

There’s a saying you’ll often hear around Buffer’s content team: “There’s probably a plugin for that!”

We’re often chasing new ways to work smarter, faster, and more productively—and the same is true of our Buffer blog.

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list.

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30+ Social Media Monitoring Tools, Tips, And Strategies: A #Bufferchat Recap

Bufferchat 7.9.14 ShannonOur latest weekly #bufferchat on Twitter was Wednesday, July 9, where we focused on social media monitoring and welcomed Shannon Byrne, Content and PR Manager for Mention, as our special guest.

Check out the full Storify recap to discover a whole host of awesome people you should follow on Twitter.

How important is listening?

We started off the conversation by asking about the importance of social media monitoring in participant’s online strategies.

The resounding response was that listening is a key part of learning and connecting with your community.

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Achieve Perfect Social Media Volume, Quality, Voice, and Topics Every Time with the Consistency Pizza

Just the other day someone introduced me to a blogpost that could have fit right in on the pages of KISS Metrics or HubSpot. Instead, it was published on a brand new blog. And I started thinking, how might this blog get from unknown to well-known if it’s already got quality figured out?

Provided we’ve got the goods, what’s to help you or me stand out from the crowd?

Quality, in many ways, has become a commodity—a mass-produced, ubiquitous good in large supply. Social media marketing and content marketing have evolved to the point that lots of people really good at creating quality work. This is great news for consumers. But what does it mean for us marketers?

If quality is a commodity, perhaps consistency is the key.

That’s my theory at least. Let me explain more.

Consistency pizza: 4 keys to bringing people back for more

Let’s start off with a definition: What are we talking about when we talk about consistency?

What’s the first thing that comes to your mind? For me, consistency conjures images of schedules and deadlines (probably due to journalism classes hardwired into my brain). And a consistent schedule is definitely part of the equation. But there’s a lot more to it as well.

In my mind, ideal consistency should be a four-part formula (or a four-slice pizza, if you prefer):

  1. Consistent volume
  2. Consistent quality
  3. Consistent voice
  4. Consistent topics

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10 Time-Saving Social Media Tools for a Productive Summer

Imagine you’ve got a week’s vacation planned this summer (lucky you!), and you’d love nothing more than for your social media efforts to keep humming right along while you’re gone.

No problem. There are a handful of social media tools that can assist with your out-of-office marketing. Automation techniques can help fill your queue, and the 10 tools below can help you keep tabs on your profiles, engage with your audience, and communicate with your team.

Here are 10 time-saving social media tools (actually, more like 28–each featured tool has a few similar alternatives I’ve listed) to keep in mind whether you’re on the beach or onto other tasks.

(What tools did I miss that help you hack your productivity? I’d love to hear about them in the comments.)

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The 7 Key Ingredients of a Powerful Twitter Bio

Your online reputation is your reputation. And it better be good.

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?

In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

But before we get into that, let’s first discuss the challenges of creating a Twitter bio.

Seven challenges to creating a Twitter bio

It’s a little bit challenging when it comes to a Twitter description. Here’s why.

1. You only get 160 characters.

Not a period more. That’s not a lot of room to tell the world how awesome you are, and that you also love bacon. And coffee.

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