Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content

We tend to read a lot of content at Buffer. And I mean a lot.

Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

We share 25 stories per day. We read even more that don’t make the cut.

Where do we turn to find so much shareable content?

I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt.

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Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience

Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet.

And as for the other 474 people?

I couldn’t tell you.

Did they enjoy the tweet? Did they notice it? Did it delight them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers so that, when I send my next tweet, those 474 followers find a reason to click, reply, retweet, or favorite?

Meet social media’s invisible audience—and the inevitable questions that this crowd elicits.

The invisible audience among my Twitter crowd and the invisible audiences on Buffer’s social media accounts (and even on this blog) offer a unique opportunity for us to consider how we craft our updates and our content. I’ll be happy to share how I think about this silent majority as well as some interesting research and rules about this topic.

Is this a demographic you consider in your social media marketing? Share in the comments, and read ahead for some insights, stats, and tips.

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38 Tools for Getting More Ideas: An Idea Generation #Bufferchat Recap

#bufferchat 7.23.14What are the best ways to generate fresh content to keep feeding the blog or social media stream?

This week’s #Bufferchat discussed just that with Courtney Seiter, Buffer’s head of content marketing.

We were so excited to have our largest attendance yet—197 contributors and 1800 tweets—and to see so many new, bright and shiny faces! Check out the full Storify curation here.

Here’s a look at some of the tips and tools highlighted in the chat!

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9 Informative Infographics To Guide Your Visual Content Marketing

Since visual content arrived on the scene back in 2012, it has showed no signs of stopping.

Best practices on social media sites like Facebook and Twitter always reference images and videos as key elements for driving engagement. Graphics and visuals on blog posts are one of the best ways to get the most value and deliver the best experience for your content.

Visuals are a big deal. If you need any more convincing, or if you’d simply like to hear the argument in a beautiful visual form, I rounded up nine of the best-looking and most informative infographics focusing on visual content marketing. Take a look at the list below, and feel free to share a snippet of your favorite.

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The Ultimate Guide to Outreach on Social Media: 4 Ways to Get Responses From the Popular and Famous

Selling is tough. It can be scary. It can be intimidating. But if you wanna succeed in this life, you’ve gotta learn how to do it.

Howdy, Buffer readers—Sam here from Hustle Con, the startup conference for non-technical founders. We’ve been throwing conferences for a while now and that means we’ve done a TON of selling.

Whether it’s a $10,000 sponsorship or 350 tickets to this year’s conference, we’ve learned the tactics to convince people to act. In this post, I’ll show you 4 step-by-step methods that use social media to connect with anyone and, most importantly, get them to act.

Now, this doesn’t mean you can make anyone say yes. However, using our methods you will get a response. So let’s do it!

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Improve Your Social Media Marketing With These 5 Quizzes: Understanding the Social Media Personality of You and Your Audience

Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing.

I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated.

Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all get me wondering, “Well, where would I fall on this scale?”

Do you know the types of studies I’m talking about? I’ve collected several of my favorites in this article, and I’d encourage you to give them a try to see where you stand. (I converted one of them into a simple quiz, if you’ve got 30 seconds to give it a go!)

What type of social sharer are you? Here are five ways to find out more about your social media personality type.

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Lee Odden on The Future of Digital Marketing: A #Bufferchat Recap

Bufferchat 7.16.14 Lee OddenIn this week’s #Bufferchat, Lee Odden, CEO of Top Rank Marketing and expert on all things marketing, joined us to share his thoughts and lead a discussion on “What’s next in digital marketing?”

Inspired by the voices of experts in Lee’s post on Top Rank Online Marketing Blog, “21 Digital Marketing Trends and Predictions for 2015,” the #Bufferchat reflected many of these predictions and spurred some incredible conversations.

Check out the full Storify recap here!

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How “I Don’t Know” Can Make You An Authority in Your Industry

One thing I’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!”

On many matters, we haven’t any authority. 

Is this an OK way to get by?

We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options.

You can survive and thrive by embracing “I don’t know.”

Here’s what we’ve learned so far.

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How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.

We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

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The Science of Viral Content: Which Emotions Make Us Share?

Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”).

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other half is understanding your audience and the characteristics that influence their reactions.

In other words: To create a campaign that will be popular with men, women, Millennials and Baby Boomers, it’s going to take more than a few cat pictures and some Autotune.

Studying age and gender for viral markers

The latest research from Fractl dives deep into two demographics—age and gender—to determine how these attributes impact likes, shares, and your next viral success.

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