How Much of Yourself Do You Share on Social Media?

authenticity on social mediaSocial media sites like Facebook and Twitter offer a unique opportunity to get close to people who are hundreds of miles away. You can share anything with anyone at any time.

You can share.

Does this mean that you should share?

I’ve come up against this question many times, hovering over the Send button on a status update or considering what’s okay to share and what’s too private (or uninteresting). Where should the line be drawn? Should there even be a line?

I’m happy to offer some of my thoughts and ideas below, and I’d love to hear from you, too. How much of yourself do you share on social media? And do you feel it’s enough? Let’s discuss together.

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How to Save Six Hours a Week on Social Media

save time on social mediaYou know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post.

I’ve been there before. I think we’ve all been there. Everything that comes to mind seems lame. Slogans, links, articles, quotes, pictures—you have no clue.

So you sit there wasting your time.

We’re all too busy to afford this wasted time. Social media shouldn’t be a time waster. It should be a money maker.

I wrote this article so you can save at least six hours each week on social media.

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21 Simple and Free SEO Tools to Instantly Improve Your Marketing

free seo toolsWhenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Fast-forward to online marketing. How can you work smarter and faster with SEO? 

It starts with having the right tools.

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

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How to Choose the Right Social Network for Your Business

When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything.

So I’d like to give you all some permission as well.

You have permission to pick and choose your social networks.

In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas don’t fit with a particular network. When you’re choosing which social networks to be involved with, it’s okay to be picky. You have my permission.

The next step is making an educated decision on which social networks to choose. There are a big number of factors that could weigh a decision for you, and I’ve done my best to collect them here in this post. From demographics to research and a whole lot else in between, here is what I’ve found to help you choose your social networks.

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Twitter Chats 101: A Step-by-Step Guide To Hosting or Joining a Twitter Chat

twitter chatsA few months ago we started up a new Twitter chat series, #Bufferchat.

So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight!

Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further.

It’s amazing how much there is to know, both for the chat host and the chat participants! I’d be thrilled to share some of our best tips and techniques with you. Twitter has been an awesome learning experience in so many different ways, and chats are no exception.

Whether you’re a Twitter pro or newer to the network, whether you plan to host your own chat or if you look forward to participating in others, a bit of advance preparation could help. Here’s what we’ve discovered so far to help you make the most of Twitter chats.

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Make Your Content More Shareable With These 5 Simple Tricks, Backed By Research

Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable?

Here at CoSchedule (a social media editorial calendar for WordPress) we recently hit a milestone with more  than one million headlines in our database. With this massive amount of data, we began wondering what we could learn about the relationship between a headline and its likelihood of being shared via social media.

In short, we began wondering what makes one headline more likely to be shared than another?

We dug through the data, and what we learned really surprised us.

Anyone can learn to write a more shareable headline, but these simple concepts are completely new. They aren’t more of the tired headline jargon of the past. These are the easy-to-implement techniques that you have been looking for when it comes to writing more shareable headlines.

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30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

headline formulasA headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.

Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait.

Why not take some inspiration from the best headlines of the best headline writers?

The blueprints exist to get your tweets, emails, updates, and articles clicked.

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

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10 Expert Tips on Tracking Social Media ROI – #Bufferchat Recap

Author and CEO of Social Media Explorer, Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject!

See the full Storify recap here!

“ROI” means “Return on Investment. Calculated by direct impact and influence on sales volume, revenue and cost deflection.”

via @nichole_kelly

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