How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right?

Well, there’s a bit more to it than that.

We love digging up the latest stats and best practices on how to share better on social media. And our findings are just that: General statistics and ideas on what might work best in practice. Many stats are jumping off points for you to test and iterate on what’s best individually and personally for your sharing.

Stats don’t lie. They just might not be telling the story you expect.

So I thought I’d open up the discussion for what social media data and best practices don’t tell you and how to improve your social media experience from a healthy perspective that includes data, statistics, and other factors that matter to you.

Continue Reading →

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out From the Online Noise

Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed!

For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.

To try and discover the magic formula for conveying that you are in fact a human on the internet, I’ve analyzed and tested over 1,500 quizzes that have been created through interact. My general hypothesis is that human sounding quizzes will get shared more, viewed more, and commented on more because people like them better. Based on that hypothesis I ran various tests and regressions to find out the best ways to sound like a person. Here are the top eight ways to sound like a real human on the Internet.

Continue Reading →

The 5 Techniques That Increased My Conversion Rate by 134.85% in 60 Days (You Can Do the Exact Same Thing)

increase conversion rateThis may sound crazy, but here it goes…

Building your email list isn’t as hard as you think.

Really.

In fact, when you know what to do and how to do it, list building is pretty darn simple.

How do I know?

I struggled with my blog’s conversion rate (1.4%) for over a year.

That is, until I discovered the 5 secrets that I’m going to reveal to you in this post.

After implementing these 5 simple techniques, my blog’s conversion rate skyrocketed by 134.85%.

And today I’m going to show you exactly how you can do the same thing on your blog.

Continue Reading →

71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers

Social Media PostsI’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop.

I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures.

I imagine you’ve got your own favorites, too.

Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try with the way I write a social media update. My latest hunt turned up 71 fun ways. Let me share them with you.

Continue Reading →

30 Little-Known Features of the Social Media Sites You Use Every Day

When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners.

Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks.

Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? I went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.

Read ahead to learn all 30 little-known features (and see which ones you might already know!).

Continue Reading →

The 5 Biggest Changes in 5 Years of Inbound Marketing (And How to Adapt to Them for Success)

Imagine that you arrived at your local movie theater this weekend to see a show and the options featured were “The Final Destination,” “Inglorious Basterds,” and “District 9.”

If none of those movies sound familiar to you from recent buzz, that’s because they topped the box office charts in 2009—the year Brian Halligan and I released the first edition of Inbound Marketing: How To Get Found Found Using Google, Social Media and Blogs.

It’s hard to believe that it’s been five …

Continue Reading →

The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More

Here’s a riddle: When is a tweet more than a tweet?

We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?

And what if you could do all of this for free, right now?

Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards—how to understand which types are best for you, how to set up and verify your cards, how to analyze and measure your cards and a few caveats and best practices to know to make sure your Twitter cards stand out from the crowd.

Let’s get going!

Continue Reading →