What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing?

Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week.

So what would you do if you only had 30 minutes to spend on social media?

How would you prioritize your tasks so you make the absolute most of your valuable time?

I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute window opens up, what should I be doing to maximize my time on social media?

Here are some ways I’ve attempted to use my 30-minute chunks, and maybe they’ll spark some ideas for your marketing spurts as well. I’d love to hear what solutions you’ve found, too!

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Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results

You post to your Facebook page, hoping you’ve hit upon something that works.

How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.

Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?

I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb.

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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, and Maximum Engagement

I love Twitter.

It’s one of my favorite places on the Internet, and one of the few sites I visit more than once per day. There’s so much to see and do that even when I’m not actively tweeting, it’s safe to say I’m reading, clicking links, and favoriting things to look at again later.

Up until a few months ago, however, you wouldn’t have known I cared for Twitter at all.

Before I joined WebpageFX, I didn’t have much of a “public” personality to speak of online, and instead preferred to hide behind the comfortable presence of the brand accounts I ran at the time. When I left that position, necessity required me to create my own Twitter handle, one that would be associated with my contributions to the marketing community.

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

Nine months later, I’ve added hundreds of new followers to both accounts.

These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement.

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45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere

You get a ton done when you’re at your computer, speeding away on the day’s social media strategy.

Might there be a way to wring some productivity when you’re away from your desk?

Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop.

Which apps are best for social media marketers?

I gave a huge number of them a test run and came up with 45 amazingly useful apps that can help you accomplish social media marketing tasks with a tap, swipe, or touch.

I’d love to hear which ones are your favorites, and if I missed any that you love to use.

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Introducing The New Buffer for iPad and iPhone: Share to All Your Social Media Sites, No Matter Where You Are

ios8-launch update

Your sharing schedule is as unique as you.

Content finds you when you’re sitting down to work, when you’re flipping through your phone, and when you’re kicked back on the couch. Inspiration comes, regardless of the device you’re holding. How great would it be to schedule and share whenever these moments arrive?

We’d love to do our part to help make sharing to social media even easier, from wherever you are. We’re excited to deliver even more of our simple-to-use Buffer app that fits the way you share and  schedule your social media.

Introducing the new Buffer for iPad and iPhone!

For the first time ever, you can manage your complete Buffer dashboard from your iPad. You can schedule and share directly from a native iPad app, built and optimized specifically for the tablet.

And with the new functionality of iOS 8, we’ve built integrated sharing features right into the iPhone and iPad app. You can Buffer straight from Safari and any other apps that support the native iOS share menu (in other words: tons of ‘em!).

New features, new displays, an updated app for a most efficient workday.

Oh, and it’s all free.

Get your copy of the new app today, and start sharing from wherever you’re most productive.

Download the free app for iPad and iPhone!

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Infographic: The Optimal Length for Every Social Media Update and More

How long should my tweet be? Or my blogpost? Or my headline?

I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people.

I’d love to see if I can help make it even more useful.

Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more.

And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.

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23 Seldom-Used Ideas for How to Use Twitter Lists

If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.

Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.

There’s also a number of unique ways to go about them.

I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list. See what I learned in the post below, and add your favorite uses in the comments.

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Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media

You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure.

Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update.

What feeling does your update impart? 

How does someone feel when they read your update?

These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with.

The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

Come see a handful of interesting research studies on the topic and what this might look like for the way that you share to social media.

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