23 Seldom-Used Ideas for How to Use Twitter Lists

If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.

Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.

There’s also a number of unique ways to go about them.

I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list. See what I learned in the post below, and add your favorite uses in the comments.

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Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media

You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure.

Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update.

What feeling does your update impart? 

How does someone feel when they read your update?

These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with.

The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

Come see a handful of interesting research studies on the topic and what this might look like for the way that you share to social media.

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15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics

We social media marketers are a lucky bunch.

Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

We have tons of information on hand.

The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions, simply and easily.

When it comes to Twitter analytics specifically, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too.

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This Agency Manages 93 Social Media Profiles: Learn the 8 Essential Tools That Keep Them Going

You compete with millions of other blogs on creating and sharing craveable content.

You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates.

You do this all day, day after day.

Imagine having some tools on hand that make these daily activities even easier.

Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media strategy, and his Social-Hire content competes with the likes of LinkedIn, ERE, and other heavyweights for views and shares.

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If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media

You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.

So how can you add this element to the blogposts you write?

Can you fit a captivating story into a social media update, even one that’s 140 characters long?

Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and anywhere else you might happen to write online.

Here are 27 of the best ones I’ve heard. Give them a try and see how they might make storytelling a breeze for you.

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What We Learned Analyzing 595 Buffer Blogposts: A Complete Content Audit and Spreadsheet Template

The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011.

Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make social media easier, and written a ton of helpful, actionable content.

Many others have just as much—probably even more—awesome content sitting in the archives. If you’re just starting out, you’ll get to this point, too. When your archives are bursting with content, it could very well be time for a look back to see what has worked and what could be made even better.

We ran a content audit on the Buffer blog and came away with several key action items and quick wins that we’re excited to implement. Let me show you how we did ours and some of the helpful takeaways we learned.

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How to Engage Employees in Social Media Marketing: 5 Data-Driven Steps

You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing.

And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterparts.

Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm into their marketing.

When …

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23 Tools and Resources to Create Images for Social Media

Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

Using images in social media posts is well worth trying with your profiles.

As a small business owner or a one-person marketing team, is this something you can pull off by yourself?

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting.

Got a favorite image creation tool? Please do share in the comments!

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How to Set Social Media Goals That Will Move Your Marketing Forward

How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks.

It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting.

That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve.

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

I’d love to share what I’ve learned and what I’m trying.

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