I’m still not sure of the exact definition of “growth hacker,” since everyone seems to be putting their own spin on the term still, so I’ll use the term “technical marketer” in this post to mean someone who works in marketing and uses technical skills (e.g. programming) to enhance their work.
To start with, let’s see what people are saying about this idea of marketers getting technical and why it’s important.
Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.
This is one of the more bold predictions I came across when researching this post. It comes from IDC’s Top 10 CMO Predictions for 2013. I’m not sure that all marketers will necessarily need to come from a programming background, but learning technical skills on top of your marketing expertise can certainly be useful. In fact, it seems like the general consensus in the marketing world is that those who don’t keep up with new technologies and learn how to leverage them will be left behind.
The marketers who know SQL, can write code, leverage APIs, and perform quantitative analysis will be the most desirable and productive individuals in our industry. Those without these skills will find it increasingly difficult to find ideal career opportunities. — Jamie Steven, CMO of Moz