Here’s a riddle: When is a tweet more than a tweet?
We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?
And what if you could do all of this for free, right now?
Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards—how to understand which types are best for you, how to set up and verify your cards, how to analyze and measure your cards and a few caveats and best practices to know to make sure your Twitter cards stand out from the crowd.
Let’s get going!