Building Buffer


How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page 

A few weeks ago I had the opportunity to design a totally new landing page for Buffer. I had the green light to get creative and to try something new, even if that meant throwing everything away and starting from scratch. So that’s exactly what I did. The Experiment This experiment, for me, was all about [...]

A Simple Guide to Better Coaching and Feedback in Your Company

This is the fifth article in our new series with advice on building a business, company culture and life-hacking from Joel, CEO here at Buffer. You can grab all posts here. I’ve written in the past about the evolution of our culture at Buffer. One of the things we started to do at around 6-7 people as part of [...]

The Habits of Successful People: Be Inconsistent

This is the second article in our new series with advice on building a business, company culture and life-hacking from Joel, CEO here at Buffer. You can grab all posts here. Recently 37signals published an article titled Some advice from Jeff Bezos. This wasn’t your usual advice, and I found it interesting to read and how [...]

6 Simple Things You Can Do Every Day to Be Consistently Happy

We’re starting a new series on the Buffer blog today with great tips and insights from Joel, CEO here at Buffer. Joel will share his ideas and insights about lifehacking, building a business and working on company culture. Here is #1: Today it’s a little over three years since I first had the idea for Buffer, [...]

8 Helpful Online Tools To Keep Your Company On Track

When I joined Buffer, one of the things I was most excited about was seeing how we can get a lot done with a distributed team. I knew that Buffer was specifically set up to work this way and I was curious about seeing that play out. It turns out, this is possible mostly because [...]

The Science Behind Why Small Teams Work More Productively: Jeff Bezos’ 2 Pizza Rule

Bigger doesn’t mean better when it comes to work. Jeff Bezos, the CEO of Amazon famously coined this with the 2 Pizza rule: One former executive recalled that, at an offsite retreat where some managers suggested that employees should start communicating more with each other, Mr. Bezos stood up and declared, “No, communication is terrible!” [...]

HOW TO Auto-shorten Your Links For Better Buffer Analytics

Here is just a quick update for you on some of the latest changes we have made to Buffer to make your life easier. For a long time we have automatically shortened links when sharing from all of our browser extensions, as of today we have took shortening even further and links will now be [...]

The 19 Awesome Investors In Our $450,000 Seed Round And How We Met Them

Update: There were 2 amazing posts on GigaOM and TechCrunch featuring our story, check it out. Today is an amazing day. We are happily announcing the closing of our seed funding round of Buffer. We set out with the vision to make sharing content on Social Media a lot smarter and more efficient. And we were fortunate enough to [...]