A blog about productivity, life hacks, writing, user experience, customer happiness and business.
“When it comes to creating customer happiness, better service is the answer…” Hands up: how many times have you heard that and thought, “Yawn…” We’ve all heard the same trite advice before. Although WOWing your customers time and time again (like Buffer continues to do) is important in creating a business people love, the “customer [...]
“Customers may forget what you said but they’ll never forget how you made them feel.” ~ Anon Welcome to the first Happiness Report of 2013! Each month we share how we are managing support here at Buffer, as well as take a look at how happy people are when using our product. We walk through [...]
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways Well hello there! January has zipped by super fast but there’s just enough time left to share with you our third Happiness Report and dive into how we managed support during [...]
The customer of today is an “infovore.” Before doing business with you, a huge majority of customers will now use the information available on the web to find out a plethora of things about your company and your service quality. Transparency is the way the business world works these days, and it’s forced companies to re-examine [...]
“Customer service is not a department, it’s everyone’s job.” ~ Anonymous It’s hard to believe another month has skipped by and it’s already time for our second Happiness Report, where we examine how happy people are when using Buffer. The first one was already super insightful and we made a lot of changes with the learnings [...]
So here is a simple question, what do you need to do, to get more customers? The intuitive response that most would give to this topic (me included), are a good product, good marketing, good customer support and so forth. But what if we could actually look into our customers heads to truly understand how [...]
“Happy customers who get their issue resolved tell 4 to 6 people about their experience.” ~ White House Office Welcome to our very first Happiness Report. I’m really excited to share for the first time our experiences of delivering happiness to our awesome customers here at Buffer. Each month we will talk about things we [...]
How well are we doing in terms of customer satisfaction? That seems to be a pretty standard question when it comes to dealing with people who are using your product or service. Satisfaction? I’ve always felt that focusing on “satisfying” someone who is using what you have built is pretty lame. It’s quite demotivational actually. [...]
Have you yet heard your startup should be Lean? I bet you did. So with internet memes finally going completely viral and mainstream, thanks to 9gag, Reddit and co, we thought of doing a set of memes just for the Lean Startup. Here are just a few of the most important concepts of lean startups, [...]
This is one of the those posts I have been looking forward to sharing with you for a long time. Mashable, amongst all top tech news site, sets itself miles apart. And the reason for this is their amazing understanding of growing and nurturing a community I believe. If you look at how Pete Cashmore [...]