Productivity


How I Cut My Writing Time From 2 Days to 4 Hours

As I was brainstorming ideas for my last post on the Buffer blog, I started reflecting on what I’ve personally learned during my time at Buffer. My writing process is considerably different today than it was when I joined Buffer nine months ago, so hopefully you can find some nuggets in the mistakes I’ve made [...]

5 More Unexpected Ways to Work Smarter, Not Harder

I wrote a post recently about ways that you can work smarter, not harder. As I worked through the list of techniques I’d collected, the post became so long that I had to split it in half. Here are even more suggestions to help you make your day more productive without putting in extra hours. [...]

The Science of Failure: Why Highly Successful People Crave Mistakes

“I’m delighted to admit that I’ve failed at more challenges than anyone I know.” — Scott Adams A friend told me recently about a colleague who is entirely open to feedback. When she’s told that she did something wrong, my friend said, she just starts over. She doesn’t take feedback personally, and she doesn’t feel [...]

The Psychology Behind Brainstorming: Why It Doesn’t Always Work and 4 Ways To Get Ideas More Consistently

Today’s post was supposed to be about how to have an effective brainstorming session. Unfortunately, when I started researching brainstorming and what it’s really all about, I nearly put myself to sleep. I’ve never come across so much talk of meetings and rules and conference rooms in a topic that supposed to be creative. Then [...]

How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page 

A few weeks ago I had the opportunity to design a totally new landing page for Buffer. I had the green light to get creative and to try something new, even if that meant throwing everything away and starting from scratch. So that’s exactly what I did. The Experiment This experiment, for me, was all about [...]