The 7 Key Ingredients of a Powerful Twitter Bio

Your online reputation is your reputation. And it better be good.

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?

In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

But before we get into that, let’s first discuss the challenges of creating a Twitter bio.

Seven challenges to creating a Twitter bio

It’s a little bit challenging when it comes to a Twitter description. Here’s why.

1. You only get 160 characters.

Not a period more. That’s not a lot of room to tell the world how awesome you are, and that you also love bacon. And coffee.

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The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

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20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience

CrowdsourceCan one ever have enough Twitter tips?

I know I can never get enough of them. Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers.

I’ve shared some of my favorite tips before—both for beginners and for intermediates—and we thought it might be fun to tap you all to share your expertise!

Below you’ll find some tips from the Buffer community, as well as a fun video about Twitter tips from Bryan Harris of VideoFruit. See if there are any tips here that might hit home for you.

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A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

3101950593_ba8d85d770Last week Buffer had the great pleasure of co-hosting a webinar with Twitter (yes, THAT Twitter!)

During the webinar, I talked with Jimmy Hang of Twitter for Small Business about how to make your Twitter content work harder for your business, focusing on three major areas:

If you weren’t able to make it but still want to write must-click content on Twitter (and really, who doesn’t?), here’s your guide! (Psst: You can scroll to the bottom to check out the slides or watch the entire video presentation).

What do people want from brands on Twitter?

According to Twitter, there are 255 million active Twitter users generating more than 500 million Tweets per day. Link clicks are by far the biggest way users interact with content, accounting for 92% of all user interaction with Tweets.

Twitter users follow a median of 6 brands on Twitterlooking for things like interesting and fun content, news and updates, discounts and promos and more.

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The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level

Computer at desk

The line between a beginner Twitter user and a seasoned pro is a fine one indeed.

The distinction changes daily—sometimes hourly—for me. One minute I feel like I’ve got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.

When I dove headfirst (or feetfirst? either way my eyes were closed) into Twitter, I tried just about everything to find the best strategies for a beginning tweeter.

Now I’m ready for the next step.

Seeing how much the Twitter experience can change for a starter compared to a seasoned vet sent me back to the drawing board to find some new strategies to handle the Twitter stream and to get the most value and enjoyment out of my time on Twitter. Here are a few of the strategies that I have tried. Feel free to pick and choose from these advanced Twitter tips to make a strategy of your own.

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5 Tips to Optimize Your New Twitter Profile

channingtatum_profile2Change is coming to your Twitter profile. Big, beautiful change.

Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash. Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works best on this extreme makeover of our Twitter homes.

While you wait your turn to find your way around your new profile, you might be interested to plan ahead. We collected some Twitter tips from past stories, some psychological studies on marketing best practices, and some ideas on how each of these different factors might combine for some truly terrific tips on how to handle your new Twitter profile.

What’s changed on the new Twitter profiles

The Twitter redesign has a lot of people seeing shades of a certain other highly popular social network. It looks a lot like Facebook.

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Twitter Tips for Beginners: Everything I Wish I Knew About Twitter When I Started

Until three weeks ago, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came three weeks ago, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?

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How to Find Your Best Time to Tweet: The 4 Most Accurate Methods

Finding the right time to post on social media can be tricky, especially when each different social network has its own audience to think about.

And we’ve written a few different articles here on the Buffer blog that touched on how to come up with the best time to Tweet. And yet, we never quite dedicated a full article to the topic.

There are a few different ways to help us decide what timing we should go for, especially for Twitter, so I wanted to take a look at four ways we can experiment with timing of Tweets. Let’s dive in, here are the 4 most useful methods we’ve found:

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How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites [New Data]

I recently covered some big changes that Twitter has made, and here is another one. Twitter just added inline images to tweets so that you don’t need to click a link to see an attached image, but rather the Tweet itself expands. This only works with images uploaded directly to Twitter, which use a pic.twitter.com URL. If you Tweet a Vine video, you’ll also see this inline on Twitter.com or in the official Twitter apps for iPhone and Android.

On top of that, you can easily post any image you find on the web, straight as a fully expanded image to Twitter with Buffer’s browser extension.

How Twitter’s newly expanded Tweets stand out in the stream

Here’s what Tweets with images look like now on Twitter.com:

tweet 1

 

And here’s how it looks in the Twitter stream:

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7 Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting

twitterWow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ago, we talked about the biggest, new Facebook changes where especially the link posting iterations changed a lot of our behaviors.

Looking at the biggest Social Media statistics, it’s clear that Twitter, with 215m active users also needs to constantly change to keep up with the tide.

As Twitter continues to grow, the company is making big changes more often and they’re easy to miss. In case you didn’t catch them, I collected six of the most recent Twitter changes to get you up to speed.

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