New Data: Buffer Users Increase Clicks, Retweets and Klout

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For a long time many of our users approached us and said “Wow, I am getting so many more clicks with Buffer” or “My Klout score has gained many points through Buffer”. This was always a huge encouragement and we went out and crunched the numbers to prove what many of you already found:

People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.

As a result of this increase in exposure and engagement their Klout score has risen by an average of 3.5 points within the first week of starting to use Buffer.

The general statement we are able to make is that Buffer increases your impact on Twitter significantly.

Why does it increase?

Optimal Timing

Buffer works with an algorithm based on our research for Twitter peak times. It then picks 4 default times, well spaced out in during peak hours between 8am and 8pm. Of course, you can go to your settings and change timings if you want.

These better timings were a major driver to increase engagement with your Tweets.

Dan Zarrella did a complimentary research in this field and came up with very similar results.

Increased Frequency of Tweeting:

A second, very powerful insight we found was that after starting to use Buffer, users would increase their Tweeting frequency.

  • Buffer’s browser extensions (Chrome, Firefox and Safari) make it easiest to Buffer articles from any website you are reading. This triggers users to add 150% more Tweets to their Buffer whenever something is interesting.
  • Another crucial feature in use was the pause Buffer. This enabled users to fill up their Buffer over weekends with the best content they find, without tweeting it then at these low traffic times. Then, during the weekdays, it will be posted conveniently for them and get them most exposure.

 

Helping you master Twitter

Our goal with Buffer is to allow anyone create a lasting impact for themselves on Twitter. The fact that our stats underly this so strongly give us a lot of confidence to build out features in that direction.

We have already integrated with a few RSS Reader and Twitter Apps who want to make a Buffer button available for their users. Initial findings suggest that users enjoy using the App longer, because they can just continue reading and hitting the Buffer button, without ever flooding their stream.

 


If you are interested in our research and methodology used, please get in touch hello@bufferapp.com, we would love to hear from you.

  • http://twitter.com/cecMUSIC Cec

    Great post Leo, I can vouch for your statements about increasing clicks, and retweets. Since I’ve used Buffer my engagement has definitely improved. 

    • http://twitter.com/LeoWid Leo Widrich

      Cec, so great to see you here, and this is fantastic that your usage shows the same results! Shows we have done our research right! :) 

  • http://BasicBlogTips.com Ileane

    Hi Leo. Congrats! 
    I’m curious about one thing – what are people using to track retweets before they started using Buffer? Are they using bit.ly stats? The reason I ask is because I had no idea how many retweets I was getting before using Buffer, because I rarely used bit.ly.   

    • Meredith Allison @RockTique

      Hi Ileane, I recently started using Crowdbooster. I received an email just this morning of my weekly recap. It did include my total retweets in there. I’ve yet to click on the email link so I’m not sure if it tracks unique RTs or simply the total amount,just thought I’d share :) As well, I just came over to this blog via StrawberryJ.am (a post about increasing Klout score) and they mention a service called Commune.it …seems interesting & the developer left a comment with invites…

    • http://twitter.com/LeoWid Leo Widrich

      Hi @ileane:disqus , great to see you here! :)

      Yes, absolutely, so for this study we have of course only looked at the Tweets before Buffer that contained bit.ly links, otherwise the findings would be very flawed. Hope that makes sense, please let me know if you have any more questions! :) 

  • Meredith Allison @RockTique

    StrawberryJ.am sent me here… Glad they did, I need this :) Thx and congrats!

    • http://twitter.com/LeoWid Leo Widrich

      Meredith, that is fantastic, glad @strawberryapp brought you here! :) Fantastic to hear that Buffer can be useful for you.

  • http://www.MagicShrinkWraps.com Lorilyn

    I read about you in a Mashable article and signed up immediately, and I was using Buffer for less than an hour when I knew it would be worth it to upgrade to one of the Pro version. This is AWESOME! Its going to be so helpful for managing tweets, and I can’t wait to see the improvement in engagement with my followers. I’m in the process of creating my blog, and you can bet I’ll be adding a Buffer button when I get to that point. I’ve been using it less than a day and I already absolutely LOVE this application! The convenience alone is worth the cost. Thank you, and congrats on the research findings! :-) 

    • http://twitter.com/LeoWid Leo Widrich

      Lorilyn, thanks so much for stopping by here and sharing your thoughts!

      Wow, this is fantastic, so glad Buffer is such a good fit for you! If you ever have any questions about it, please let me know! :)

  • http://www.marketingm8.co.uk Peter L Masters MCIM

    Hi Leo, great stuff from Buffer as always!

    Thanks for inspiring another blog post!!

    All the very best, Peter

  • Anonymous

    You guys NEED an opera plug-in … ok, only 2% of web use Opera, however it’s an awesome browser for speed-dial widgets