20 WordPress Plugins You Can Install Today for Easier Sharing, Better Posting, and a More Powerful Blog

There’s a saying you’ll often hear around Buffer’s content team: “There’s probably a plugin for that!”

We’re often chasing new ways to work smarter, faster, and more productively—and the same is true of our Buffer blog.

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list.

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30+ Social Media Monitoring Tools, Tips, And Strategies: A #Bufferchat Recap

Bufferchat 7.9.14 ShannonOur latest weekly #bufferchat on Twitter was Wednesday, July 9, where we focused on social media monitoring and welcomed Shannon Byrne, Content and PR Manager for Mention, as our special guest.

Check out the full Storify recap to discover a whole host of awesome people you should follow on Twitter.

How important is listening?

We started off the conversation by asking about the importance of social media monitoring in participant’s online strategies.

The resounding response was that listening is a key part of learning and connecting with your community.

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Achieve Perfect Social Media Volume, Quality, Voice, and Topics Every Time with the Consistency Pizza

Just the other day someone introduced me to a blogpost that could have fit right in on the pages of KISS Metrics or HubSpot. Instead, it was published on a brand new blog. And I started thinking, how might this blog get from unknown to well-known if it’s already got quality figured out?

Provided we’ve got the goods, what’s to help you or me stand out from the crowd?

Quality, in many ways, has become a commodity—a mass-produced, ubiquitous good in large supply. Social media marketing and content marketing have evolved to the point that lots of people really good at creating quality work. This is great news for consumers. But what does it mean for us marketers?

If quality is a commodity, perhaps consistency is the key.

That’s my theory at least. Let me explain more.

Consistency pizza: 4 keys to bringing people back for more

Let’s start off with a definition: What are we talking about when we talk about consistency?

What’s the first thing that comes to your mind? For me, consistency conjures images of schedules and deadlines (probably due to journalism classes hardwired into my brain). And a consistent schedule is definitely part of the equation. But there’s a lot more to it as well.

In my mind, ideal consistency should be a four-part formula (or a four-slice pizza, if you prefer):

  1. Consistent volume
  2. Consistent quality
  3. Consistent voice
  4. Consistent topics

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10 Time-Saving Social Media Tools for a Productive Summer

Imagine you’ve got a week’s vacation planned this summer (lucky you!), and you’d love nothing more than for your social media efforts to keep humming right along while you’re gone.

No problem. There are a handful of social media tools that can assist with your out-of-office marketing. Automation techniques can help fill your queue, and the 10 tools below can help you keep tabs on your profiles, engage with your audience, and communicate with your team.

Here are 10 time-saving social media tools (actually, more like 28–each featured tool has a few similar alternatives I’ve listed) to keep in mind whether you’re on the beach or onto other tasks.

(What tools did I miss that help you hack your productivity? I’d love to hear about them in the comments.)

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The 7 Key Ingredients of a Powerful Twitter Bio

Your online reputation is your reputation. And it better be good.

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?

In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

But before we get into that, let’s first discuss the challenges of creating a Twitter bio.

Seven challenges to creating a Twitter bio

It’s a little bit challenging when it comes to a Twitter description. Here’s why.

1. You only get 160 characters.

Not a period more. That’s not a lot of room to tell the world how awesome you are, and that you also love bacon. And coffee.

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The Burrito Principle and Beyond: 12 New Marketing Ideas That Are Memorable, Actionable, and Useful

I sometimes find myself getting lost in a sea of marketing advice.

There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially.

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? 

In this post we’ll explore 12 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

1. Pomodoro Marketing

It’s fitting to start with this marketing idea because it forms the basis for the rest of the ideas to come. If you want your idea to be memorable, give it a name.

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The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

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The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”

“Sign up!”

These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?

Can one word change the way you feel about a button?

In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.

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5 Methods and 15 Tools To Find Your Audience And Build a Community

No matter what you do in life, chances are good you’re reliant on some kind of a community.

People to read your writing. Social sharers to spread your message and curate your content. Customers to review your products or services and tell their friends about you.

Communities work because they’re built on relationships, and during the early stages of any new project, you need all the strong relationships you can get.

The community you grow will be the source of your very first (and potentially most supportive) group of brand advocates. They’ll make you smarter. They’ll spread the word. They might even make your business better.

So how do you find this all-important community and get to know them—the right way?

Audience discovery has a lot to do with self-discovery. It’s all about finding your way by putting yourself out there: taking risks, reaching out, making yourself known. It’s about asserting who you are and finding the people who respond to that.

In this post, we’ll show you many of our favorite tools (including our own) and methods to learn about your first users and customers, find your audience and begin to build a community from scratch. Then it’s up to you to develop a voice that will match the uniqueness of your company, tap into that newfound audience and build something special together.

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Why We Stopped Focusing on Direct Social Media ROI: A New Way of Viewing Conversions

Do you measure the return on your social media investment?

It seems blasphemous not to, yet that’s exactly the direction we’re experimenting with at Buffer.

We’ve recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it’s what we’ve stopped measuring in lieu of email that is most unique and notable.

We no longer focus on social media ROI. It’s strange but true. We’re a social media blog that does not emphasize social media ROI in our stats and strategy. What gives? Let’s take a closer look.

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