The 7 Key Ingredients of a Powerful Twitter Bio

Your online reputation is your reputation. And it better be good.

The way you describe yourself on Twitter has everything to do with how people perceive you online. So how the heck do you do it right?

In this post, we’ll go over the 7 key ingredients of a powerful Twitter bio–whether you’re a novice or a social media pro.

But before we get into that, let’s first discuss the challenges of creating a Twitter bio.

Seven challenges to creating a Twitter bio

It’s a little bit challenging when it comes to a Twitter description. Here’s why.

1. You only get 160 characters.

Not a period more. That’s not a lot of room to tell the world how awesome you are, and that you also love bacon. And coffee.

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The Burrito Principle and Beyond: 12 New Marketing Ideas That Are Memorable, Actionable, and Useful

I sometimes find myself getting lost in a sea of marketing advice.

There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially.

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name? 

In this post we’ll explore 12 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

1. Pomodoro Marketing

It’s fitting to start with this marketing idea because it forms the basis for the rest of the ideas to come. If you want your idea to be memorable, give it a name.

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The Secret Psychology of Twitter: What Makes Us Follow, Fave, Share and Keep Coming Back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there’s even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here’s a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more.

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The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”

“Sign up!”

These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?

Can one word change the way you feel about a button?

In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.

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5 Methods and 15 Tools To Find Your Audience And Build a Community

No matter what you do in life, chances are good you’re reliant on some kind of a community.

People to read your writing. Social sharers to spread your message and curate your content. Customers to review your products or services and tell their friends about you.

Communities work because they’re built on relationships, and during the early stages of any new project, you need all the strong relationships you can get.

The community you grow will be the source of your very first (and potentially most supportive) group of brand advocates. They’ll make you smarter. They’ll spread the word. They might even make your business better.

So how do you find this all-important community and get to know them—the right way?

Audience discovery has a lot to do with self-discovery. It’s all about finding your way by putting yourself out there: taking risks, reaching out, making yourself known. It’s about asserting who you are and finding the people who respond to that.

In this post, we’ll show you many of our favorite tools (including our own) and methods to learn about your first users and customers, find your audience and begin to build a community from scratch. Then it’s up to you to develop a voice that will match the uniqueness of your company, tap into that newfound audience and build something special together.

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Why We Stopped Focusing on Direct Social Media ROI: A New Way of Viewing Conversions

Do you measure the return on your social media investment?

It seems blasphemous not to, yet that’s exactly the direction we’re experimenting with at Buffer.

We’ve recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it’s what we’ve stopped measuring in lieu of email that is most unique and notable.

We no longer focus on social media ROI. It’s strange but true. We’re a social media blog that does not emphasize social media ROI in our stats and strategy. What gives? Let’s take a closer look.

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Introducing Daily by Buffer: Content That’s Easy to Find, Easy to Share—Wherever You Are

Daily by Buffer - download on the app store

Buffer’s mission has always been to do one thing really well: make it super easy to share great content.

We think our web app and mobile app make it pretty easy to share, so what about the second part of our mission? How can you stock up on great articles and photos to share?

Finding great content—the kind that moves you, makes you think, or starts a conversation—can be a challenge.

We wanted to make it easier.

Our new iOS app Daily by Buffer offers an endless amount of amazing stories, each just a swipe away.

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An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

Where do blog post ideas come from? This one came from someone else’s headline.

We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry.

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open.

Copyblogger gave us the inspiration for this post. One of their recent headlines mentioned “idea curation,” a new-to-us term that really hit home. We so often talk about the way we curate content. What about the way we curate ideas? Seems like a good seed for a story.

So here it is. I’m excited to shed light on this process and show how we curate ideas and how those ideas turn into blogposts. What’s the idea process like for you? Read along and see if we share any of the same steps.

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5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience

If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone.

Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.

A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts.

This change is caused by a deeper underlying issue—the competition to get seen on a fan’s News Feed is higher than ever. At any given point a user logs into the Facebook platform, there are more than 1,500 posts that user could be shown.

In short, Facebook wants to bring the best quality content to users’ Feeds. Luckily, quality content is what all of us want to create! So rather than give up on the world’s largest and most popular social media platform, you can simply shift focus from what’s going on your brand pages to how to get your Facebook post seen on our fans’ News Feed.

TrackMaven analyzed 5,804 Facebook pages (each with a minimum of 1,000 Page Likes) spanning a total combined 1,578,006 posts to determine the attributes of the most impactful Facebook interactions. These are the top 5 most effective strategies for landing on a user’s News Feed, according to our data.

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10 Surprising and Important Social Media Stats You Need To Know

We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing.

Who doesn’t love a good statistic, especially one that has an actionable next step?

You’re likely to find a sea of statistics for social media—I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.

I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. Keep reading to see some fun, surprising, and (you guessed it) actionable stats for how you can better share on social media. Got any stats that you’ve found helpful? I’d love to hear about them in the comments.

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