Buffer runs seven days at a time. Many of our improvements, metrics, experiments, and tasks fit into one-week slices, which helps us to move quickly on new ideas and to revisit our results right away. Instead of it being early April around here, it’s just Week 14.
This weekly perspective has some big advantages across all our departments, including marketing. Reviewing and improving our marketing metrics week over week, for the blog and our social media accounts, lets us quickly experiment, test, and analyze where to best invest our time and effort.
I’d love to share some of our favorite ways to view metrics week over week, as well as some ideas on how to improve key stats and keep things on pace for monthly goals and benchmarks.
(As far as monthly goals go, we have those, too. You can read our latest monthly reports at our Open blog.)
Weekly reports, right in your email
The weekly emphasis on analytics is made much easier when these reports come hand-delivered to your inbox every seven days. Thankfully, many services now send weekly digests of your activity and performance, often with a comparison to performance form the week before.
Here are a few of our favorites. (We’re a little biased with the first!)
Social media overview—Buffer’s weekly digest email
Every Monday, Buffer sends out an email digest, covering your best content from the week before as well as key data on all your connected accounts with week-over-week comparisons. (Buffer user? See yours here.)