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How important is listening?
We started off the conversation by asking about the importance of social media monitoring in participant’s online strategies.
The resounding response was that listening is a key part of learning and connecting with your community.
— Shannon Byrne (@ShannnonB) July 9, 2014
— Anthony Bartolo (@WirelessLife) July 9, 2014
Listening and monitoring tools
Participants responded with a variety of tools they use to monitor conversations amongst their community. Here are just a few of the apps mentioned!
- Google Alerts
- Twitter Lists
- Google Analytics
- Social Mention
- Simply Measured
- Sprout Social
- Public Relay
Knowing what to monitor
How do you best decide what keywords to listen to? Here’s what some of our participants said:
How do you best jump into the conversation?
What have you learned from social media monitoring?
Listening leads to learning, and here are just a few of the things our participants have learned from listening:
- social listening is the lifeblood of our marketing strat. We tailor everything to what we learn about our cmnty.” Shannon
- “Brand voice is critical…” Mike
- “By listening, we learned what topics our audience cares about, when & why they engage…” Amelia
- “Either you control your message or someone else will do it for you.” Art
- Listening has also allowed us to adjust our strategy based on our audience’s engagement.” Divya
- People just want to be heard & understood…” Miss K
- If you’re true to the audience, it reflects in your messages and their responses…” Ankita
- “We don’t know everything & people don’t always want what you’d expect…” Sparket Media
- People want to be talked to, not talked at.” Miss Grant
A very special thank you to Shannon from Mention for joining us for this incredible chat!
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What social media monitoring tools do you prefer? What thoughts above resonated with you? Do you have any tips about social listening? Let us know in the comments!
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