8 Effective Email Marketing Strategies, Backed by Science

email marketing strategies, emailThe cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?

To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in between. What follows are eight inbox-tested email marketing strategies that successful senders have used to get their emails clicked.

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18 Tips and Tools for Managing Email Successfully

write good emails - manage emails successfully

One of the big things over the next couple years will be getting the computer on enough desktops that we’ll actually communicate using what’s called electronic mail – Bill Gates

It turns out that Bill Gates was more on target with this statement than he would have probably ever imagined.

Today, we send so much email that we’re almost constantly looking for new ways to organize our inboxes and keep them under control. Email has grown into such a large area of our lives and our workdays that I wanted to look at some of the advice we can apply to stay on top of email and make it more useful to us.

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