7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook’s been up to.

1. Images are now bigger and wider – Here are the right sizes to use

Some recent changes to how Facebook displays thumbnail images mean that we need to be more aware of the size and aspect ration of any pictures we post. Because Facebook will automatically resize images that don’t match its specifications, we really need to remember these details for our images to look right.

The aspect ratio is very specific: image widths need to be 1.91 times the height. This will mean the image scales perfectly in both the desktop News Feed and on mobile. Images are now larger when shown in the News Feed, so keeping the aspect ratio right will make sure your images look great wherever the user sees them.

Recommended image sizes have also changed for Facebook’s desktop News Feed and mobile views. For the News Feed, Facebook recommends thumbnail images of 400×209 pixels. Images that are smaller than these dimensions will be resized to either 154×154 or 90×90 pixels.

Jon Loomer made some amazing graphics to show you what the right, new sizes are:

facebook changes - images

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The Beginner’s Guide to EdgeRank: How Facebook’s News Feed Algorithm Actually Works

facebook news feed algorithm edgerankI have a link to Facebook in my bookmarks bar, so I can visit it with just the click of button, but the link doesn’t go to facebook.com.

It’s actually a link to one of my closest friends’ profiles. So my Facebook landing page is actually her profile page. It’s been this way for about a year now.

Here’s why: I stopped spending a lot of time on my Facebook News Feed, because I found that the posts I was seeing weren’t too interesting, and I thought I didn’t have any control over that. But it turns out, I do.

You’ve probably heard about Facebook’s algorithm for sorting posts in users’ News Feeds. It’s called EdgeRank. If you’re a marketer, it pays to understand how this works, so you know how it affects the reach of your posts—especially considering that Facebook users spend up to 40% of their time in the News Feed.

If you’re a user, it pays to understand how you can affect it so that you don’t end up skipping your News Feed altogether like I was doing.

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