I have a link to Facebook in my bookmarks bar, so I can visit it with just the click of button, but the link doesn’t go to facebook.com. It’s actually a link to one of my closest friends’ profiles. So my Facebook landing page is actually her profile page. It’s been this way for about a year now. Here’s why: I stopped spending a lot of time on my Facebook News Feed, because I found that the posts I was seeing weren’t too interesting, and I thought I didn’t have any control over that. But it turns out, I do.
You’ve probably heard about Facebook’s algorithm for sorting posts in users’ News Feeds. It’s called EdgeRank. If you’re a marketer, it pays to understand how this works, so you know how it affects the reach of your posts, especially considering that Facebook users spend up to 40% of their time in the News Feed. If you’re a user, it pays to understand how you can affect it so that you don’t end up skipping your News Feed altogether like I was doing.