Idea to Paying Customers in 7 Weeks: How We Did It

This is the first of an ongoing series of posts called Building Buffer where we share our methods and learnings with the aim to help people and learn from others who have had similar experiences. We’d love your comments.

Rewind…

I’ve learned more in the two and a half month period since I launched Buffer than ever before. I am very excited to let you know we now have over 500 users, many of whom are active, and we are generating revenue through our paid monthly plans at a conversion rate of around 4% of people upgrading. Let’s go back to the very beginning.

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