The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

9.7K Flares Filament.io Made with Flare More Info'> 9.7K Flares ×

“Join us!”

“Sign up!”

These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?

Can one word change the way you feel about a button?

In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.

The power of a word

To connect the dots then, you’re probably wondering: If a single word makes that much difference, then what words should I be using? Which words and phrases convert?

The science of copywriting, the psychology of headlines, and the art of CTAs has revealed quite a number of go-to moves for marketers looking to gain a linguistic edge in their words and pitches. I’ve enjoyed saving several lists of these so-called power words and pulling them out to use in a pinch. I’m happy to share my lists with you of the phrases and words that convert . Do you have any power words that work magic for you? I’d love to hear about them in the comments.

Research reveals how a single word makes all the difference

You likely know inherently that specific words matter. You click on a headline because a single word strikes you. You click a signup button because a word creates an emotion.

The research behind this power of words is incredibly deep. Researchers have found that the word you use to describe a car accident (“contacted” vs. “smashed”) paints the way eyewitnesses view the event. Another study found that simple stock names that are easier to pronounce lead to quicker gains post-IPO.

Perhaps my favorite study is one shared by  Brian Clark of Copyblogger. Social psychologist Ellen Langer tested the power of a single word in an experiment where she asked to cut in line at a copy machine. She tried three different ways of asking:

“Excuse me, I have five pages. May I use the Xerox machine?” – 60% said OK

“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” – 94% said OK

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” – 93% said OK

I don’t know about you, but I thought Langer’s third request was rather elementary. Yet it didn’t matter. The trigger word “because” was all she needed. The takeaway: When you want people to take action, always give a reason.

Neurologically, we have an instinctual reaction to words and language. Researchers have found that we are hardwired to associate sounds with images, even in words we do not comprehend. Here’s a test for you, pulled from a study by Wolfgang Köhler. Which of the two shapes below is a maluma and which is a takete?

maluma takete

The vast majority of respondents label the smooth, rounded image a maluma and the hard, jagged image a takete.

To go one step further into the power of words, you can look at Patrick Renvoise and Christopher Morin’s book about neuromarketing (see Peep Laja’s article at ConversionXL for a great analysis of the book). Renvoise and Morin highlight the three different brains we have: the new brain, the middle brain, and the old brain.

three-part brain

The old brain is the part that controls decisions, and it also happens to be the most primitive. In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have.

You’ll likely see a lot of these “old brain” words in the lists below.

The ultimate list of words and phrases that convert

A quick Google search can reveal pages of results for persuasive and powerful words. There’s no trouble finding them; there’s sometimes trouble applying them. The words you see below are split into a number of categories, along with some ideas on how I’ve used them in the past (and how you can use them, too).

Ultimate words and phrases

The 5 most persuasive words in the English language

  • You
  • Free
  • Because
  • Instantly
  • New

You’ve seen these words countless times before—and for good reason. The research behind these words has shown over and over that they work. Gregory Ciotti wrote about these five in a post for Copyblogger, showing exactly how each is vital for persuasive speech and copy. For instance, immediate words like “instantly” trigger mid-brain activity and feed our zest for quick gratification.

Where to try these words: Calls-to-action, headlines, email subject lines, headings, opening sentences and paragraphs

The 20 most influential words, via David Ogilvy

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

David Ogilvy is to advertising as Jimi Hendrix is to the electric guitar. His list of influential words you see above was first published in 1963, and many remain in vogue today.

Where to try these: Headlines, bullet points, subject lines

(Sidenote: For a fun blast from the past, courtesy of Ben Locker, here are a couple advertisements for power words that date back to 1961. A New York Times ad is on the left, a Washington Post ad is on the right. Ogilvy’s 20 influential words came out two years after these.)

persuasive_words (1)

 

3 words to encourage community

  • Join
  • Become a member
  • Come along

These community phrases provide a sense of togetherness to the user; they feel like they’re taking part in something larger than themselves. (You’ll notice that we use the word “join” in our email newsletter form.)

Where to try these words: Email signups, trial offers, in-app messaging

10 cause-and-effect words and phrases

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus

Author Darlene Price, the originator of this cause-and-effect list, has great insight into what makes these cause-and-effect phrases so useful: “Cause-and-effect words make your claims sound objective and rational rather than biased and subjective.”

Where to try these: Closing paragraphs, transitions

12 phrases that imply exclusivity

  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers
  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers

Garrett Moon of CoSchedule explains exclusivity as being like a club with membership restrictions. You want in because others are in. There’s a bit of social pressure with exclusivity wording, and it helps drive decisions and actions for the user.

Where to try these: Signup forms, links, calls-to-action, subheads

9 phrases that imply scarcity

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

The fear of missing out (often abbreviated as FOMO) is a common driver of action for marketers and advertisers. FOMO is essentially scarcity. By showing that an item or product is in limited supply, you hope to ratchet up demand.

Where to try these: Headings, promo copy

28 words and phrases that make you feel safe

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No Obligation
  • No Questions Asked
  • No Risk
  • No Strings Attached
  • Official
  • Privacy
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Secure
  • Tested
  • Try before You Buy
  • Verify
  • Unconditional

Boost Blog Traffic’s Jon Morrow collected a huge list of power words (his full list of 317 is well worth the read) and sorted the list by category. The above section is Morrow’s grouping of words that engender feelings of safety. It’s my favorite group from Morrow’s list because these safety words have an amazing effect on the person reading: They create trust.

Where to try these: Payment forms, signup forms, testimonials

48 ubiquitous power words

  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results
  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create

Each employee on the circulation and email marketing teams at Interweave Press has these words printed and posted on their wall. The list, which was originally compiled Linda Ruth and Curtis Circulation Company, came from studying best-selling magazine covers, and Interweave’s Bob Kaslik found that the words work equally well on magazines as they do in promo copy and in email subject lines.

Where to try these: Email subject lines, headlines, calls-to-action

9 word for shareable content

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Neil Patel put together the infographic you see below, based on research on each of the four major social networks: Twitter, Facebook, Google+, and LinkedIn. His list represents the words that can get your content shared on social media. I’ve found success grouping some of these words with other power words as well.

Where to try these: Social media updates

 

Create and share your own list

If you’re looking for inspiration (and a few unique power words to keep in your toolbox), try keeping track of the words that get you to convert. Take note of the words and phrases that grab your attention. Keep in mind why a headline stands out more than another. Notice which words grab you in a bullet list of benefits.

As you find new words, you can build a list in Evernote or another note-taking app; then be sure to reference them when you’re in a pinch and looking for a powerful addition to your headline, copy, or post.

Do you have any favorite power words that have worked for you? Which ones from the list here might you be interested to try? I’d love to hear your thoughts.

Image credits: CarbonNYC, Ben Locker, Conversion XL,

  • http://www.hippressurecooking.com/ Laura – Hip Pressure Cooking

    Well, I used to have a pop-up that said “Want our almost-weekly totally amazing newsletter?!? [sign-up]“. A week ago I switched “amazing” with “fantastic” and my sign-ups are waaay down! After reading this I’m going back to using “amazing”.. it just works!

    Oh, and interesting point about the difference between “sign-up” and “join” – somehow… “join” makes me think that there’s going to be money involved. I’m going to try “join free” and see what happens!

    AAAAACTION! CLAP!

    Ciao,

    L

    • http://blog.bufferapp.com Kevan

      I’d love to hear how “join free” works for you, Laura! So great to hear you’re testing your changes and finding what works best. Your approach is inspiring! :)

    • Rhapsodie McClintick

      What about using JOIN US FREE- making people feel like there are more followers and they are joining others.

  • http://sm.frenchdiaz.com/ David French

    My ADD hooked me at the “Maluma/Takete” experiment. I had to detour and learn enough about it to understand the reference, and then I could go back to the article.

    This is an article that I’ll need to read a couple of times…just for the basics to sink in. All those words…words…words. Wow. So far, it’s fascinating. Lots to absorb, and figure out how to utilize.

    • http://blog.bufferapp.com Kevan

      Hi, David! The maluma/takete experiment was indeed a fascinating one. Which words did you put with which images? Just curious. :)

      Glad you found a lot to like in this post!

      • http://sm.frenchdiaz.com/ David French

        I actually guessed correctly. You can feel the angles & curves of the words in your mouth.

  • http://www.kiakamgar.com/ Kia Kamgar

    This has come at the right time for me as I have just re-designed my site for conversion.

    I’m so useless at writing (it’s not my job) copy for my site but I love learning new things so here goes…

    Going to keep this post as reference and try out different words and keep tabs on how they work out for my site.

    Thanks!

  • TakeActionWAHM

    I don’t know how you guys come up with so much amazing, valuable content day in and day out! But I’m glad you do!

  • D. Kruegel

    Very nice list, but I publish in German language in a B2B context. I see some words which would equally work with a German language audience (especially those words like “because”), other words would translate badly into German language, or they have a direct translation into German, but you might instantly lose credibility (like “amazing”…basically any word which expresses excitement). I would love to see such a study above for other languages than English.

    • capturts

      That’s an interesting point. And I’d like to add to this by mentioning some of these words/phrases are very “American”. I hear some of these and they don’t sound foreign to me, with my UK ears, but they don’t sound quite natural either. I wonder how the UK English list might vary.

      • http://blog.bufferapp.com Kevan

        Very interesting thread! Thanks so much for bringing up the distinction between languages and geography! It’s an awesome reminder for me to stay attuned to the international audience on the blog. :)

        Just curious, which words stood out to you as either “very American” or difficult to translate? I’m probably quite blind to the nature of some of the power words I use on a daily basis! Excited to learn more … :)

        • capturts

          Some might just be me, but in particular some of the words that just don’t “fit” might be:
          “Endorsed”
          “Contest”
          “Sweepstakes”
          “Hot Special”

          “Limited Offer”
          “Class Full”
          “Announcing”

          Some of the other words in themselves are ‘bilingual’ but tend to be used in a very slightly different context or I see them (in American publications) with other words that I wouldn’t use.

          I’m having trouble thinking of specifics, but they are just slightly ‘off’ and therefore stand out to me as “out of place” rather than “compelling”. I read a phrase that is supposed to inspire me to take action but it just stands out as “American ‘marketing’ “.

          Obviously I’m not trying to be insulting in anyway :p

          • http://rodolfogrimaldi.com/ Daniel Mihai Popescu

            You are right! Cf. Robert Cialdini, they are too “complicated”… Of course that’s an exaggeration, but it’s good to “feel safe”. Using a simple language, is safer than complicating it :)

        • D. Kruegel

          “Free” as in “no cost involved” – would translate in German to “kostenlos” or in any of its variations due to gender or amount: kostenlose, kostenloser, kostenloses. There could be also other possible translations which sound either more like slang or even more formal: “für lau” “gratis” “zur freien Verfügung” etc.

          “Amazing, sensational, revolutionary, ultimate, miracle” – their direct German translations might work in a B2C context, but in a B2B context it would probably cause a loss in credibility. My gut feeling tells me however, that “remarkable” would be ok in any case.

          “Join” – I am not aware that you can express this in German with one word without sounding like a military staff sergeant. It is one of the few call to action words I have difficulties to translate as crisp into German. Usually the German translation doesn’t fit onto any call-to-action button, because it usually turns out to be a whole sentence with min. 3 words.

          “Hot Special” – that doesn’t translate at all into German…well you can translate it literally, but it would sound totally weird: “Heißes Spezial” or “Heißes spezielles…” Makes me think of a hot vienna sausage with some special sauce or worse/better, of something naughty and not safe for work. ;)

      • http://kustcom.com/ Garratt Campton

        Yeah, definitely the same with Australian English. I’ve found a lot of copy just to be utterly ridiculous and not influence my buying decisions. Well, maybe adversely.

        But I think over the last 5 years as the Internet bridge is making the world a smaller place it’s starting to have a little more power.

        • luckilee

          what ??? little educated people in the 50″s what are you talking about ? that is insane and inane

  • http://www.fishingportmacquarie.com.au/ Deep End Fishing

    Wow, you are remarkable. Kevan. Love playing with words especially if it leads to rewards – This opens a whole new ball park. Thanks for sharing!

    • http://blog.bufferapp.com Kevan

      So glad you found something to like here! :)

  • Richard Teahon

    As a writer of blogs and social media content I’m pleased to say I use most of these words on a day to day basis. Ogilvy never ceases to amaze

  • stew

    Yes, there is power in your choice of the words you use. Would be interesting to actually quantify the psychological impact on different demographics.

    • http://blog.bufferapp.com Kevan

      Interesting point! I’ll be sure to keep my eye out for any research toward that end! Thanks for the idea. :)

  • Geoff

    While I don’t doubt that these words are effective – as reinforced by the fact that we’ve been inundated by them pretty much since birth – what I would really like to see is a post with a title something like…

    The Fantastic Big List of One Gazillion Amazing Free Secret Words That Convert Yet Don’t Make You Feel Like a Total Douchebag Every Time You Use Them: Write Copy That Doesn’t Make You Want To Take a Shower When You’re Done – Because Conversions!

    We can follow it with a page that scrolls forever, has two or three embedded videos, and uses lots of Bold Red Words and even more yellow highlighter.

    Because conversions. Sigh.

    • http://blog.bufferapp.com Kevan

      Wow, that’d be quite the post, Geoff! Haha, I’d better start researching. :)

      Definitely these power words can be taken too far. I noticed another comment here mention that there comes a saturation point with these words, and they’d switch from power to powerless pretty quick. :)

    • http://abiro.com/ Anders Borg

      You’ll probably find such an article at some of the “sensational news for the sake of ad placement” sites soon :).

    • Rhapsodie McClintick

      It seems you’re seeking the feeling of reality and not social superiority.

  • Lorin Yeater

    shouldn’t we make an infographic out of this blog post? hint, hint

  • Rich

    While they might grab attention, don’t many of them appear in ‘stop’ word lists too – meaning if you use too many of them, you’ll end up in spam filters? Use too many on landing/web pages and I’d not be surprised if you’re penalised SEO too as they’re obvious markers for pushy sales copy. Just a thought.

    • http://blog.bufferapp.com Kevan

      Hi, Rich! Great point! I think you’re 100% right that these words can lose their value if they become overused. Might there be a saturation point on a page or an email where too many of these words start smelling rotten? My gut is that you’d hopefully be able to feel the tides shifting in your copy when you re-read and edit later. I’d love to hear any ideas you have on how one might keep this under control!

    • Susi Gane

      try join because it’s free :)

  • Jason Feldes

    Sure, the competition’s marketing language is clever, but ours is cleverer.

    • http://kustcom.com/ Garratt Campton

      aaaahahaha +1

  • Osifeso Demola

    love this will definitely follow it up

  • http://www.openpotion.com/ Jason Hull

    I also like NLP trigger words such as Imagine. “Imagine getting a website designed by OpenPotion that effectively sells your business” Or asking questions with an answer embedded. “How great would it feel to get a website from OpenPotion that actually does it’s job?” (great obviously).

    Also, you can use words like But to cancel objections. “It may seem expensive, BUT the real issue is how much money you are losing by pushing the work onto people, rather than leveraging technology.”

    Vote up this comment if you found it useful. ;-)

    • KenjiSummers

      This is an Ericksonian Hypnosis word but not really. NLP is about modeling so at some point “Imagine” became an NLP trigger word.

    • http://about.me/tudorconstantin Tudor Constantin

      Imagine is the single most powerful word used in political speeches. And it works not only in english, but in all languages

    • http://blog.bufferapp.com Kevan

      I’ll vote up this comment. :) Nicely put, Jason! Great tips!

    • http://www.filthyrichlanguage.com Pearl Klein

      I like to follow “imagine” with a result: “Imagine yourself getting more done in less time than ever. Now, open your eyes, and you’ll find yourself BUYING MY STUFF.” Very roughly.

      • sylviadstrong

        My Uncle
        Joshua just got an almost new white Kia Rio Hatchback only from working
        part-time off a home computer. try this C­a­s­h­f­i­g­.­C­O­M­

  • bingbingwa

    Missed 2: Penis & Vagina

  • http://wordmaid.com Lisa Gibson

    Speaking of words, I have none that describe how awesome this article is! Thank you Kevan!

  • http://www.changeagents.ie/ Paul O’Mahony

    And to add to your sharply pointed pencil – let me fly a flag for short words. Don’t use three syllables. Make it easy to grasp your meaning quickly. Help people cut thru the dross.
    Be real fresh. The way to attract men is the same as for women. Stop rubbish piling up. Give up tricks – become clear & easy to pass on. Give us all fun. Poke holes in bored minds.
    You are damned good. Thank you very much – because you lit up my evening [22:30 in Cork Ireland]

    • http://blog.bufferapp.com Kevan

      Hi Paul! Wow, I think I pulled about 10 or 12 power phrases just from your comment here! (And none of them had more than two syllables per word – nicely done!)

    • D. Kruegel

      Short words don’t work with every language though due to the language structure.

  • http://warrenwhitlock.com/social-media-expert Warren Whitlock

    Amazing list will save me money and time as I use the free resources to discover new words that I can user to create and promote improved content.

  • Ivan Kurniawan

    Thank you so much for sharing this Awesome article!
    surely will try some of them :)

  • John Edward Boulton

    Excellent and very informative. thank you.

  • Anna

    I love using these words almost as much as Legal loves taking them out. In the beauty and CPG categories, words like “instantly”, “remarkable”, and “improvement” are either not allowed or will trigger a waterfall of legal disclosure; “new” only flies if it’s a brand-new product, not a reformulation.

    Anyone have effective workarounds for finicky legal departments?

    • http://blog.bufferapp.com Kevan

      Hi, Anna! That makes a lot of sense. Sounds like a tricky situation to slide in these power words when you can. :) I know that email spam filters frown on a few of these, too, so I’ve no doubt the legal dept. has its reasons.

      This idea might sound quite elementary, but when I ran into issues using a few of these power words in my copy, I turned to a thesaurus. I imagine you might have already tried that? I found a couple gems that way. :)

  • Carrie

    Hey! I loved this piece. Definitely something to think about as we use our social media platforms. It’s hard though because I think that every twitter audience is different. For one audience, they might be attracted to words like “join us” but to another they might not. So thats why I think it is important that we create our own lists that work for us. But thats what I think is the hard part- understanding what words works for us.

    So what do you think is the best way of doing that? How can we create our ultimate guide for words that convert?

    I’m interested in how you found your specific research. How did you come up with the your list? I think if I can see how you were able to do, it might help me figure out how I can make me own :) Thanks!

    • http://blog.bufferapp.com Kevan

      Hi Carrie! That’s a wonderful point! Your “power words” will likely be unique for your own audience. I think something we consider with our Buffer power words is how they fit with our voice and tone (http://blog.bufferapp.com/social-media-marketing-voice-and-tone). This helps us decide which ones to keep and which one to skip.

      As for research, I try to read a lot and find as many ideas as possible. Then I can vet them against our voice and tone, test the ones that seem like a good fit, and keep the ones that test well.

      Does this help?

      • Carrie

        That makes sense but you mentioned that you made “The ultimate list of words and phrases that convert”. I am wondering how you came up with this list. Did you use A/B testing with different phrases, or do you use a different research tactic? Also, what kind of metrics do you use to decipher that these words are working?

        It seems that we could write a tweet and say “read this”. However, how do we know that they are click on the tweet because of the words were using or because they’re interested in the content- or is it both?

        • http://kustcom.com/ Garratt Campton

          Do a viewer analysis, what does your viewer do, say, think. What is their age, sex, location. What are their goals etc.

        • http://blog.bufferapp.com Kevan

          Hi Carrie! So one way that we’ve built the list is to do A/B testing with our HelloBar. That gives us a sense of which words/phrases tend to perform better than others.

          Twitter’s a fun one, too. If you tweet your content multiple times, you can have variations of a pretty similar tweet. Of course, there are so many factors that go into a Twitter click/retweet/favorite; I’ve found it helpful to get a good volume of data with Twitter tests before you come to any conclusions. :)

          • Carrie

            Awesome! That does make sense !

    • Rhapsodie McClintick

      Carrie, it involves a little work but this author said, “f you’re looking for inspiration (and a few unique power words to keep in your toolbox), try keeping track of the words that get you to convert. Take note of the words and phrases that grab your attention. Keep in mind why a headline stands out more than another. Notice which words grab you in a bullet list of benefits.”

      The fact that wasn’t mentioned is to know your audience, if your audience is someone like yourself then use your own interests to sell to your market. And if your friends are your market have them help, if they will, what attracts their attention and your desire to share it.

      Another thing, look at your words. I find I’m love words with a harzh edge surrounded by words with a soft side. They feel more like the puzzle melding instead of insurance suffering.

      • Carrie

        I like that ! Thanks

  • Catherine Ami

    So useful and super helpful… thank you!!

  • TonyaD

    Damn, damn!!! Now I’ve got to go buy more ink for the printer cause all of these words are going on my bulletin board! !

    Lots of time and effort went into putting this post together and I really appreciate it :)

    Cheers!

  • https://twitter.com/TWIBdotcom The World Is Burning

    Thank you, thank you, thank you. Seriously awesome.

  • http://www.themilitaryleader.com/ The Military Leader

    Very informative, Buffer! Thanks for the help!

  • catam

    Awesome list! Used a lot of these words before, but having so many of them in the same place makes this a great reference! – it’s something I’ve already begun coming back to for every new post I’m writing; great stuff.

    • http://blog.bufferapp.com Kevan

      So glad to hear it!

  • http://thenetworkmarketingtaxexpert.com Darren Sanford

    Great tips.

  • Joel Barker

    These are very interesting and I appreciate the actual research put into this. What I never see is the conversation about power syntax or power grammar.

    • http://blog.bufferapp.com Kevan

      Great one, Joel! Perhaps syntax and grammar would make for a great follow-up post. Have you seen much research on either of these?

      • Joel Barker

        No! But I have not looked!

  • Robin Bull

    Amazing…as usual.

  • http://www.WesleyWiley.com/ Wesley Wiley

    Great post Kevan! Thanks for taking the time to curate this!

    • http://blog.bufferapp.com Kevan

      Hi Wesley! Thanks for the comment! Yes, the curation time was big, but definitely worth it! I learned a lot. :)

  • rayfilwong

    “learn stocks even a high schooler can understand!” is another tip.

  • Randy Churchwell

    Kevin, I teach at a Christian safe house. People are open to what you say, INSIGHT is a powerful word for searching people. Seems to cause a glimmer of hope.