There were two very interesting events happening today. First, Mari Smith posted an update, where she mentioned this:

The [Facebook] News Feed is *clearly* favoring posts and activity from friends and subscriptions (vs. fan pages) — it’s becoming increasingly difficult to get fan page content seen in the News Feed.

A few hours later, Pat Flynn posted something very similar, realising how little engagement he gets:

 I feel like I can do way better, although I am engaging a lot. Most of my posts, although I have 16k+ fans, get shown to less than 50%…sometimes 30%.

And yet, how powerful Facebook is to get the return you expect shows the fact that 3 out of 4 minutes spent on Social Networking happen on the platform. The thing is, it might just not be the fan page, that will get you these results.

Here are 5 reasons why I think the old dynamics of Facebook most likely no longer work as well:

1.) Posts from subscriptions clearly favored over Fan Pages

“People like to engage with faces, not logos.” That’s a marketing sentence as old as I am probably. And it is more true than anything when it comes to Facebook. Not only Mari Smith or Pat Flynn have observed much less engagement on their Facebook updates.

The fact that Facebook clearly favors posts from friends and subscriptions versus Fan Pages is a big wakeup call I believe. Personally, since I have started to work on getting subscribers, engagement on my posts has gone up significantly.

And not only on Facebook. I could see that traffic to my personal blog and for any other blogposts I have published as links on Facebook has gone up too.

A great example here is Pete Cashmore versus the Mashable fan page. With 230,000 subscribers, he has ⅓ of Mashable’s 750,000 fans. Yet, each of his posts gets double the engagement compared to Mashable’s posts:

If anything, I believe that starting to build up your subscribers and posting relevant and interesting updates will be my key focus in 2012.

 

2.) Facebook Timeline – start telling your story

Surprisingly, not all too many people have turned on the new Facebook timeline yet. You can just head to this page and get it in a few seconds, I think it is well worth it.

What’s most interesting is the idea and vision Facebook has with this feature. It’s best expressed in the tagline Facebook gave this feature:

“Tell your life story with a new kind of profile.”

Yes, it’s all about stories. Stories are what trigger engagement. Stories are what make people clicks like, comment and share. And Facebook is betting big on it.

There are a few simple tips I would look out for when switching on timeline, so it is optimized for more new subscribers and easy browsing:

  • Pick an interesting cover picture, that is friendly and represents you well.
  • There are 4 boxes you can decide to be shown: I would go for Friends, Photos, Map, Subscribers
  • You can change these with the dropdown menu on the left and pick any other things you want to show. I believe these 4 have the best impact as they allow others to get a quick overview over what you are up to.
  • Check your “info” section on the left, it might need some updating. This is another chance to make others feel comfortable reading about you, as they know who you are.

 

3.) Facebook subscribe button

The Facebook subscribe button works very similar to the Twitter follow button and is extremely powerful I believe. Whilst it is so new, I haven’t seen it around a lot and we are also yet to implement it for the Buffer blog here.

Here is how it looks like for the Buffer guys.

For Joel:

 

and me (Leo):

 

The results I have seen from putting it on my own personal blog have been fabulous. It can give you a huge boost in new subscribers and even just a few dozen, already made a huge difference.

Have you tried placing the Facebook subscribe Button on your blog yet? You can get your own easily from here.

Top tip: After testing the subscribe button on my own blog, I found that if you have “show pictures” turned on, new subscribers would increase a lot faster.

 

4.) Facebook commenting system

Here is an interesting one I am yet to test out for myself. The Facebook commenting system has been out for about 1 year now, yet Disqus and Livefyre are the ruling commenting systems still.

In theory the FB’s commenting system could solve a lot of problems. Starting with spam, trolling and simply knowing who you are talking. It is also a big win for traffic to your blogposts. The “also post to Facebook” box is ticked by default and can help you get a lot more engagement very easily.

Whilst this seems very promising, there aren’t too many blogs around that have it installed. Personally I think this might change and I am tempted to test it out myself for our blog.

It may just be that the power of the profile and subscribe button needs some more time to be established, before the FB commenting system makes more sense.

 

5.) That little box on the top right

Yes, I wasn’t quite sure how to call it. The box on the top right, where I used to see friend suggestion has been replaced with subscribe suggestions. At first this seems quite harmless, yet I believe it is incredibly powerful.

You now have the chance to be a suggestion for other users to subscribe to. That’s huge. It is no longer friend suggestions, which were limited to people that were connected with you. It can be anyone. This new openness from Facebook is something a lot will still have to get used to. And I believe over time this will gradually make more and more sense.

The interesting part is, it only takes a few hundred subscribers to make the list, that can potentially expose you to thousands of new people to follow your status updates

It is free advertising for you and your brand and your thoughts. It’s something that trumps a fan page on top of everything else again.

 

Are you ready to focus on subscribers instead of fans?

Yes, you are right, for a lot of people that is hard pill to swallow. Many have built their fan base to thousands of people and now they shouldn’t focus on them anymore?

But hey, this is great! It is a new opportunity for all of us. Most will start at zero, which is tough at the to begin with, but since it is all at the very start, it can become one of your most powerful establishments on the web.

The bigger picture of this for me, is that it is all about people and personal interaction again. Logos, brands and company names are put in the second place.

Are you ready to get Facebook subscribers and dumb trying to get more fans? Or will this pass and fans will stay relevant?

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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • Anonymous

    Very interesting post, and highlights something that I’ve been noticing recently. You paint quite a positive feature, but I’m very concerned about this to be honest.

    I use my Facebook profile for personal use only. I have pictures of my children and I engage with my close friends. I don’t want this to be public- it’s private. I do use, Facebook pages for business networking and using my Facebook pages, but that is a different thing.

    I use Twitter, LinkedIn and Google+ for my more Geeky posts. I don’t want to alienate my non-geeky friends with my techy/geeky posts (and if I am honest, the majority of my friends are non-geeks!). That’s the issue with using my personal Facebook account in the same way as I use G+, Twitter and LinkedIn. I don’t want subscribers to my FB account as I only use it for personal use. The problem is, that as highlighted by your post, it would only be through my personal FB profile that I could get more engagement and subscribers (as opposed to fans).

    I don’t want to be overly negative, but I can’t believe I am the only person with this issue? I don’t want every moment of my life (in my FB timeline) shared with everybody. However I do want to engage with new people, share ideas and so forth- do I have to do this on my FB personal profile? Has anyone got any ideas on how to sort out this issue? I just wish Facebook wasn’t so focussed in the idea that everyone wants to share every part of their lives with everyone.

    Thanks for the opportunity to rant, if anyone has any ideas or thoughts I would be grateful!

    • Stu

      There is one other small problem. Using a profile page on Facebook for business use breaches Facebooks rules. It is in direct violation of TOS. The worst they will do is close your page down without any warning.

      • Anonymous

        Good point @stu – I haven’t seen the specific bit in FB’s TOS that you are referring to. I suppose if you are posting as the business then you’d be going against their rules, but if you are posting about the business as an individual then I would have thought that would be ok.
        Of course, this brings us on to another issue. What happens when you move to another company? Would you have to delete all your old posts relating to the old company? It’s a thorny issue.

        We’re all have many different parts to our being. Who am I? Well it depends on the situation. There are things that I always am- a human being, a father, a husband. I love food, I love talking about politics and faith, I am a geek, I love social media and technology. Some of these things I am happy talking about with my friends but not in wider circles. Some things I’d be happy to talk about with the general public, but I don’t want to bore or alienate my friends.

        Google+ solves a lot of the above issues in that I can put my contacts in different circles. However, it doesn’t solve the issue of not wanting to bore my friends. I use Google+ to post about geeky things. I post publicly as I want to engage with a wider audience. However in doing so, all my friends on Google+ (and there aren’t many- most of them are still on Facebook!) get all my geeky posts. 

        This is the same issue with Facebook and subscribers. I could start using my FB personal profile for my tech posts, but then all my non-geeky friends would end up being bombarded with them. It just all gets messy. I want to keep my personal  Facebook profile for personal use- unless FB comes up with a way of separating things out properly.

        I suppose the only other option would be to have two FB accounts- one for business and one for personal. I have been very tempted to do this in the past, however I bet that goes against a FB rule.

        • Stu

          It will depend. If your called Joe Blogs and your company is Joe Blogs Photography then you have an issue. If the company has a totally different name you would still need to be careful if your employer is listed as the same company. Very tricky. 

      • Anonymous

        Great point Stu, I think you are absolutely right, it wouldn’t be advisable to start representing a business. I rather mean to just remain yourself and personal brand, that speaks for a company. A great example is Pete Cashmore, hope that makes more sense. 🙂

        • Liz

          I think that for those who want to keep “personal” and “business” postings separate (and to not annoy your IRL friends and family), you really need to take advantage of Facebook’s friend list options and decide, status update by status update, who the audience for that update is. 

          • Anonymous

            Good point, @bellebeandog:disqus – I was very pleased when Facebook lists came out. I make good use of them. However @LeoWid:disqus is talking about posting content to your subscribers instead of using your fan page. This means all my friends are going to see my business related content, which I want to avoid (most of the time!)

          • Liz

            I have to think that we’ll soon have the option to post to Subscribers. One, because Facebook seems to be showing preference towards Personal profiles and Two, because as it stands, you can be Friends with someone and also decide if you want to be Subscribed to them. I feel that there needs to be a reason Facebook created that potential segmentation.

            And now I’m going to subscribe to your public updates, Ian. 🙂

          • Anonymous

            If Facebook do that, I’d be happy. If it was really obvious that I was posting to subscribers.

            Oh dear, I have no idea what you’d see if you subscribed to me. Better have a look quick…!

          • Liz

            Another option would be to disallow subscribers, encourage everyone to “friend” you and limit your personal “bio” information to only your IRL people. That way you can post your personal stuff to those closest to you and control your “geek” updates for just that list of Friends.

            I don’t know how ideal this is to you, but a different type of “work around” to solve this problem.

          • If one could post only to subscribers rather than real friends then I could live with this, but as one of the many people who prefer to keep business apart from my personal life I find the idea of using my profile rather unattractive. Also I think it is a barrier to engagement if people have to send friend requests and I for one am reluctant to do so if I really don’t know the person in question.  If Facebook make it hard for me then I shall simply move most of my activity to Google +!   

          •  I am concerned about the same thing. Profiles are becoming increasingly “less private”.  I do not want random people subscribing to my post on my profile.  With the introduction of the new timelines I have gone through and deleting tons of pictures and items on my info page in preparation for the anticipated “mandatory” switch.  I have a few friends who have completely removed everything from the info section of their profile because not many people want an online “diary” of their life open to whomever wants to subscribe.  After all, aren’t diaries supposed to be private and personal to only those you choose to share.  FB is becoming more of a scary beast than a social connector to me.  Just scary. 

        • Shelly

          The problem is when you can’t just be a “person” on the other end because you represent a large organization.  We are a healthcare organization and our fan page is named under our organization name.  Should we then change our personal page to be “Dr. X” that would represent our brand on the person to person side so that we can utilize the subscribe feature? 

    • Anonymous

      Hi Ian, great point. I think you are right, these things might come into play.

      I found that actually my life has become a lot easier, once I didn’t separate it out any more with personal things (FB) and business/general things (Twitter, G+ and so on)

      I actually wrote a post on that topic, titled “Why do we have so many lives?” I believe having just one consistent personas across all social networks may make our lives a lot simpler and easier! 🙂 (http://leostartsup.com/2011/12/why-do-we-have-so-many-lives/)

      • Anonymous

        Thanks, @LeoWid:disqus . Just read your blog post- very good and very interesting- made me think. I can see the beauty and simplicity on what you were advocating. Unfortunately not all of us will have the option of doing this. I am thinking of people like teachers or politicians. There have been countless stories of people getting in trouble for posting things on a social network. Perhaps I am overly empathetic as a person. I tend to think what my friends or contacts are going to think when they see my posts. I don’t want to bombard my friends with irrelevant posts.

    • Then make use of the new “Restricted” friend list on Facebook. Put everyone you want to be less open to there, and now you can keep using Facebook in “private” with pictures of kids etc since only the normal non-restricted friends will see those. As for the rest (people subscribing to your posts as well as “friends” on your restricted list), these will only see albums and status updates you have marked “Public”. So Facebook has definitely thought about your question and provided a solution to keep one and the same personal account usable both for private and less private posts.

      As for me, I have put my work on my restricted list, since I only interact with those more “professionally” and don’t want them to get my full list of private stuff intended for actual friends and relatives.

      • Anonymous

        Thanks, @Northgrove:disqus – this is what I have done. I have a “close friends” list where I share my personal stuff. However this doesn’t address the fact that I don’t think many of my friends will be that interested in business/geeky/techy posts. There isn’t a way to shield them from the potential onslaught! I do think FB have thought things through, but it still doesn’t make me want to use my FB profile for promoting my business.

        • BizBuzz

          Actually you can select which group sees your techy posts and spare the rest who wouldn’t find them so interesting. I have one group called Local Friends. I share local news and tidbits (favorite locally owned restaurant has a sale on gift cards for example or an local school’s event I want to share) to that group only. You could create a Tech Friends group. When you post a status update you change it from Public to Tech Friends. NOTE, I realized the hard way that this setting remains the same for all subsequent posts by default so you’ll want to pay attention with each post or just reset to public. 

    • Michael Knowlton

      Here’s a thought.  It’s what I do.  I have a personal facebook page for freinds and family and I have a ‘fan’ page, which I think of a professional page.  Once in facebook, it’s easy to switch between the accounts. 

      Just click the HOME dropdown menu and select ‘use facebook as’.  This way, you can take advantage of all the great stuff this blog post speaks to… and it keeps your private life private.  
      Cheers.  @knowlts1:disqus 

      • Isn’t this what Leo is referring to though? Fan pages are now getting much less engagement since posts from subscriptions are being given higher precedence than those from fan pages.

    • ButMadNNW

      FWIW, I maintain two separate FB profiles: one for personal use that’s completely locked down, and a second for my “professional”/grad school face. Yes, FB has some powerful filters to control who can see what, but I’d rather maintain two distinct profiles than log in one day to realize the latest “improvement” and new default privacy settings have opened up my personal rants to my professional networking group.

      • FB Terms of Services are very clear about prohibiting anyone from having more than one FB profile. Having two is in violation and they have been known to remove accounts with no warning when they discover violators. You could lose all contacts, posts and photos. 

  • Anonymous

    Great post.

    2) – Timeline can be great but I still have my hesistations. The constant need to find out what is new, especially in the SM world tends to lead people to their latest posts only. While they are a few occasions where something could come out of the timeline, I think the story of someone comes out in their last weeks worth of posts. It could just be me, but I don’t look very far beyond that.

    4) – I tried the Facebook commenting plugin on one of my larger sites (20k per month) but it was a disaster. It didn’t boost any engagement, and it kept losing comments. Switched back to Disqus and all is well again. I like the ability for easy moderation, moderation in FB was convoluted.

    1) 3) 5) – I certainly agree of the trend though fan pages will still be around. Subscribing to someone means you want to follow them for some reason. The most subscribed people are from larger companies or significant figures. In terms of business you need the fan page and the large engagement to create a celebrity status to get subscribers that you can then communicate with more effectively.

    It is just the next level after the fan page and I agree that it will work wonders but you need to remember they come through something else first. Be it because they got famous via movies or famous via a business.

    • Anonymous

      Glad you liked it Adam! Oh right, yes I think you are right, it will still take some time to fully adjust to Timeline. Interesting that you had such a bad experience with the FB comment system, will let you know how it goes for us. 

      Yep, I think though there are some great opportunities for us to grow our subscriber base now, even without being a movie star, I hope at least! 🙂

      • Anonymous

        You certainly have an opportunity. You have gained celebrity status, maybe not at the level of Justin Bieber 🙂 but certainly growing within the startup and tech community and that is why subscribers will work great with you.

  • Great post.   

    I’ve seen fB comments turned on mostly by old news orgs.   In that instance, it is a god send to readers.   Why, those old news orgs were using proprietary comment systems that stopped readers cold.

    I prefer Disqus and livefyre as a user.

    What about using Buffer to post to FB?  Any insights there?  

    Shaun Dakin
    @ReverseRobocall:twitter and @PrivacyCamp:twitter

  • Hi @LeoWid:disqus great post as always. I started updating information for my suscriber’s list and found that the number of suscribers has yet increased. I started posting more content related to my business than posting personal information since long time ago and think it is really giving me more exposure. The thing here is that, I had put a lot of effort in creating fan pages myself and for clients and I no longer know if it is a good idea to continue investing on apps for Facebook Fan page, what do you think? Your fan always! @riolanvirtualbs Edna

  • Excellent post, Leo!! Well though out! Sharing with my peeps now for sure!! You ROCK. 

    • Anonymous

      Hi Mari, so glad to see you here! Really glad you liked the post, thanks for inspiring me to it! 🙂 Appreciate the sharing! 🙂

  • Social media has emerged as a giant in last couple of years and Facebook is leading the social media industry. Despite of the fact that people are really concerned with the privacy issues on Facebook; it has become a permanent source of traffic. As far as sharing the personal information is concerned, i guess it isn’t a good idea to share something on facebook as it has already been accused of playing with people’s privacy. In this regard, Google+ is much more reliable and it offers a feature called hangouts that you can’t find in facebook.

  • Heather Clifford

    For me it is Business as usual..I will keep being very personal on my profile and continue Business on my page…I will watch what is happening…I agree this is happening but I want my private life some what non-public..Interesting little web they weave ♥

  • SwearyGeek

    I won’t comment on sites that force me to use my Facebook account. I find the practice obnoxious.

  • BizBuzz

    I was just having a discussion on this topic with another small business owner as we have both noticed a drop in the number of posts we see from Fan Pages since the infamous “F8” changes in September. We both came to the conclusion that it was at least in part due to FB’s team wanting to encourage ad sales which previously were much less appealing since good use of a Fan page could generate such a good amount of exposure. By reducing the amount of exposure we get from our Fan pages we agreed they are hoping to increase ad sales. Just a thought. 

  • Robin

    Thank you for all the feedback and suggestions. I personally like the fan page approach vs the lists for simplicity sake and was upset to watch my interaction drop significantly with the new Fb focus. I’ll have to spend more time learning the new style. Intuitively though, something feels off in all this for people who truly want to have separate identities, and certainly for the large organization.

  • ButMadNNW

    If a blog does use Facebook commenting, I either don’t comment or I use another option (if one is provided). I don’t care what comments my FB friends have made on what blog posts, nor do I want to force my comments on them. If I/they really care about sharing the blog post, we post a link to our profiles. AND I don’t like Facebook trying to take over every site on the web. For one thing, there are some places where I interact that I don’t WANT my real name connected, nor do I want to open myself up to friend requests from random strangers.

    Above all, however, it’d be nice to see FB address their numerous bugs and privacy problems before trying to “improve” what’s already not fixed.

    • I’m glad you brought that up. I will not comment on sites using FB, almost never comment on a blog that uses Livefyre (except in defense of CommentLuv or a specific important cause or issue), make an exception for a few Disqus blogs – but wish they would at least install CommentLuv, too. 

      As there are more and more excellent blogs, those that are dofollow CommentLuv blogs are at the top of my priority list and others are dropping by the wayside. The communities will grow more and more separate because the people in them have different priorities – so bloggers need to choose wisely what comment system they use. 

  • I want to use buffer to post to a facebook page that I am a admin on, not my personal profile.  Is this possible?

    • Could you explain your question more? I don’t think I understand.

    • Anonymous

      Hi Jefcat, great to hear from you and yes, that is absolutely possible! You can post to Facebook from Buffer as both admin of a profile OR page. If you click on “add+” to connect another profile you should be able to pick either one. 

      Hope that helps! 🙂 

  • Great post as always Leo. It’s unfortunate most people do not pay attentions to the Facebook news field dynamics. This started a while back and will continue to evolve to prevent excessive manipulation of its algorithm.

    • Anonymous

      Hi Douglas, glad you liked this one! Yes, that makes a lot of sense, I didn’t actually think about the fact that this might have been the reason, it will be interesting to see how they adjust it further! 

  • It looked to me that by installing the facebook comment ability on your blog, you give facebook control of your blog–not something I would want to do. Did I misunderstand when I started installing it?

    • Anonymous

      Hi Lisa, great to hear from you. Oh right, yes I think you are right, they do control it. I think it isn’t any different to Disqus and Livefyre though, so I am sure it will be safe. 🙂 

      • Oh Leo! Safe? Do some searches for Facebook account deleted, Google + account deleted, Yahoo group deleted, Yahoo account deleted, gmail account deleted, Twitter account deleted. Even Robert Scoble’s Facebook account got deleted. 

        It is NOT safe to let any third party control your comments or to invest much time, effort and money in building connections and content on domains we do not own. They can – and do – simply go *poof* on the whim of capricious algorithms or some person who needs a life deciding to report you for something.

        The best way to use these major sites is to connect with people and bring them to domains we DO own – blogs, forums, independently owned alternatives – and MAKE A COPY of ALL contact information. Make sure you have email addresses, phone numbers, IM and Skype info, etc. 

        Some have written about how their Google account was just suddenly deleted. They lost all their contacts, content, spreadsheets, groups, analytics data – EVERYTHING – gone in the blink of an eye. 

        Those who think that only happens to someone who “did wrong” or that it “can’t happen to them” are naive, indeed. Many have no idea why their accounts were deleted and unless they are famous they are unlikely to get them back. 

  • Great overview, Leo, and it’s clear there are some big changes afoot at Facebook. Whether it’s to combat Google+ and their search/G+ combination, or they have other fish about to float, going to be interesting to see how brands react and adapt.

    Nice idea on the subscribe button too – cheers!

    • Anonymous

      Hi Danny, so great to see you here. Yes, I think you are absolutely right, there are some incredible new things ahead and it will be very interesting to observe how it turns out! Me too, I will be watching brands closely and very curious what their next step will be.

      Yep, the subscribe button is big I think! 🙂 

  • Bob Kennedy

    A wise Facebook Friend once wrote …
    Different people use their Facebooks in different ways.
    I would recommend using it for what Facebook is designing it for …
    I would recommend there are ways to make things private … but they’re not best  represented by anything one does on the internet, on their mobile phone … etc.

  • Malika Bourne

    Thanks for telling me this in terms I understand. I wonder how Facebook users are supposed to figure this out on their own? thanks for your work. Malika

  • One thing bloggers need to carefully consider is choosing a blog commenting system that fits their style because using one will connect you with the bloggers who will support your efforts. There are basically three:

    1) CommentLuv which is used by bloggers who are largely dofollow and believe in pay it forward and creating a better world. We seek out and mentor new bloggers and have our own invitation only private forum for leading influential CommentLuv bloggers.
    2) Disqus, popular with bloggers who do business with Fortune 100/500/1000 corporations and traditional meda
    3) Livefyre, which favors only other Livefyre using blogs with a link which would be popular with those who want to get more from links than they are willing to give back.

    There are some Disqus blogs that also install CommentLuv so those have more cross-over than the others; however, as the number of quality blogs grows there will be less and less overlap between these communities – so choose wisely.  

  • Great stuff, Leo. Interesting analysis.

    I am still trying to figure out my FB strategy. I have always been more of a Twitter user.

    I do have a fanpage on FB with a few thousand “fans.” Will have to ponder how to proceed. 🙂

  • Anonymous

    I wonder how Facebook will use the ‘Subscribe’ function to help its ad targeting capability.

    One fundamental thought: if Facebook is planning to follow through on their IPO then they’ll have to continue to create and find new ways to get advertisers to use their marketing solutions.

    – Denmark

  • Interesting post.

    I haven’t really used the Subscribe function mainly because I don’t think there’s a way I can create Subscriber buttons to add people to different Lists.

    I can’t do it manually, as I have products in 3 different markets and I wouldn’t know which subscribers came from which niches.

  • I know that the new Facebook timeline looks really cut and nice. But some of the privacy of  activity is not what I like.
    Anyone can see your everyday activity which is not good for me.

  • This something I was wondering about myself ….thanks so much for the article! I am going to be talking about this on my radio show Click N Mortar Radio tomorrow. One of the many things I do is custom FB business (Fan) pages for companies. I have always wondered about what % of posts would be seen from a FB Page vs our personal profiles.

    I only used FB for business, and actually most of my “Friends” on my profile were business contacts. So I decided to “roll” all my Friends into “Likes” on a Facebook Fan Page (which you can do folks). So I had a new business page on FB with 1000s of Likes instantly! But now, I am thinking I should have just kept everyone on my personal profile and posting there.

    I did this because FB says in TOS that you aren’t supposed to use your FB profile for business. Well, if they want you to use your FB Fan/Business Page instead, then why make to % lower for Fan Pages, which only encourages business posting on our profiles!?

    I turned on my “subscriber” function and I think I am going to try posting more to my profile and building Friends/Subscribers …and see what happens. I will try putting a subscriber button on my website. Maybe people should put a subscribe button on their FB business pages too LOL.

    You still NEED the FB Business Pages. They are more dynamic and you can put custom image buttons, banner, custom Tabs …virtually anything you can put on a website can now be put on a FB Page …like a mini-website.

    So the way I see it is you put business information, etc on your FB Business Page and post on your profile, linking over to your FB Business Page. For those who use their FB Profile only for personal use, then – although it’s against the TOS, you could have a second profile. I know people who have 3 -5 profiles and if you are careful how you set them up, it doesn’t seem to go noticed. I personally don’t have this problem, as I am a public figure and my close friends/family on my FB profile are all aware of this, and just ignore business posts.

    My question would be, if I use the “List” feature and only send out a post to a certain “List” of Friends or family members, or business associates, etc …does that mean “Subscribers” to my Profile won’t see those posts?? 

    If this is the case, then I think it solves that problem. Separate out “Friends” on your profile into close friends, business, fans, family, etc. Have people that you want to Follow you for business “Subscribe” rather than “Friend” you. Use the Subscribe button.

    Another question might be, does the algorithm favor posts to “friends” vs “Subscribers” on our Personal Profile. When we post to our Personal Profile, does a higher % get to the News Feeds of Friends vs Subscribers or is it the same?  

  • This something I was wondering about myself ….thanks so much for the article! I am going to be talking about this on my radio show Click N Mortar Radio tomorrow. One of the many things I do is custom FB business (Fan) pages for companies. I have always wondered about what % of posts would be seen from a FB Page vs our personal profiles.

    I only used FB for business, and actually most of my “Friends” on my profile were business contacts. So I decided to “roll” all my Friends into “Likes” on a Facebook Fan Page (which you can do folks). So I had a new business page on FB with 1000s of Likes instantly! But now, I am thinking I should have just kept everyone on my personal profile and posting there.

    I did this because FB says in TOS that you aren’t supposed to use your FB profile for business. Well, if they want you to use your FB Fan/Business Page instead, then why make to % lower for Fan Pages, which only encourages business posting on our profiles!?

    I turned on my “subscriber” function and I think I am going to try posting more to my profile and building Friends/Subscribers …and see what happens. I will try putting a subscriber button on my website. Maybe people should put a subscribe button on their FB business pages too LOL.

    You still NEED the FB Business Pages. They are more dynamic and you can put custom image buttons, banner, custom Tabs …virtually anything you can put on a website can now be put on a FB Page …like a mini-website.

    So the way I see it is you put business information, etc on your FB Business Page and post on your profile, linking over to your FB Business Page. For those who use their FB Profile only for personal use, then – although it’s against the TOS, you could have a second profile. I know people who have 3 -5 profiles and if you are careful how you set them up, it doesn’t seem to go noticed. I personally don’t have this problem, as I am a public figure and my close friends/family on my FB profile are all aware of this, and just ignore business posts.

    My question would be, if I use the “List” feature and only send out a post to a certain “List” of Friends or family members, or business associates, etc …does that mean “Subscribers” to my Profile won’t see those posts?? 

    If this is the case, then I think it solves that problem. Separate out “Friends” on your profile into close friends, business, fans, family, etc. Have people that you want to Follow you for business “Subscribe” rather than “Friend” you. Use the Subscribe button.

    Another question might be, does the algorithm favor posts to “friends” vs “Subscribers” on our Personal Profile. When we post to our Personal Profile, does a higher % get to the News Feeds of Friends vs Subscribers or is it the same?  

    •  Please do share how you rolled your friends into likes on FB.  Thank you kindly.

  • Hi Leo,

    Very enlightening information! I for one am seriously thinking about working on getting more subscribers instead of fans. Already implemented some of the golden nuggets I found out in your post. Thank you so much for sharing them!Ilka

  • After the arrival of Google+,
    facebook has got fierce competition so if they want to stand out from it then
    they’ll have to change them.

  • custom fan pages

    custom fan pages are the pages giving product and service information.
    These pages are associated with your facebook account. We provide
    numerous custom fan page templates for different businesses like
    education, automobiles, corporate etc. you have wide variety for
    selection. 

  • Bijanmotlagh
  • I really love the subscribe button and how it works. I need to rush to my blog and add the button right away. I already have over 400 subscriber and this button will help me increase the number. Thank you.

  • Fortis Malar

    I think your informational post is great resource for lots of business peoples, because most of them using Facebook and to promote the online business. ita its help ful to those peoples. Chennai Hospitals

  • skye_marie

    i found your post interesting.

    http://www.n8fan.net