With Google launching its own Social Network, I started to think, which value each of the other existing ones are bringing me actually. It triggered me to think a little less strategically about Twitter. Simply pondering about why I love being here.

Amongst the many things that amaze me about Twitter, here are 5 of my favourite points that keep me coming back. They have little to do with business intent, but much rather about the nature of the interactions I find to have here with others.


1.) What happens now is what counts

What I love about Twitter is that it emphasizes what is happening right now. It helps us to move away from the ever worried thinking about what will happen tomorrow or the week after that. Right now, what you are sharing with your followers is what matters.


2.) We are connected no matter where we are

Although lots of different online systems existed before, Twitter takes our interconnectedness to a whole new level I feel. It doesn’t matter where we live and it doesn’t matter where we go. At every point in time, we are able to stay in touch on Twitter. That’s amazing.

Finding joy in the simple fact that the whole world can communicate with each other, might best be expressed by what @MQTodd once told me. In one example he read a post here on the Buffer blog and said that he was blown away by one fact: He researched the people retweeting it and found that they were coming from over 50 countries. For that fact alone, he lovesbeing on Twitter.


3.) We are kept curious – “No experts here”

[blackbirdpie url=”http://twitter.com/#!/MackCollier/status/87689349692522496″]

How easy is it to think that we know what we are doing? Without even realizing it, it can easily happen that we unconsciously see ourselves as experts. At least this is what happened to me. When I read Mack’s tweet it was a great reminder that we shouldn’t.

Making it our top goal to stay curious, being always on the lookout to learn and grow is definitely something promoted through Twitter. On Twitter, there are no titles or ranks, everyone enters a level playing field, that stays a level playing field.


4.) There are no boundaries

Twitter’s openness and the fact that you can reach out to whomever you want is another reason that brings us a little more happiness.   You can find people interested in the same topics and start chatting to them right away.

The informality of the 140 character limit lets us cut through small talk and jump right into talking about the things that interest us. Just like that, with one click, you are connected with everyone you ever could imagine.


5.) The help and gratitude found is incredible

I am making a bold statement, that Twitter must be the place in the world where the most help and gratitude is given. Now of course, I don’t know this. Yet, when I think back to at how many countless times Twitter helped in natural disasters it may well be true.

Simply thinking about my own experience, I am amazed by how the amount of friendliness shown towards me. I try my best to give it back and spread the word about Twitter as an amazing place to be.

What do you think of Twitter without thinking about an immediate business interest? Are there things that come to mind, that amaze you in the same way as me? I would love to hear your thoughts


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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • Apart from the points you mentioned, I love Twitter because of 24/7 supply of Hugs & Smiles. 🙂 There is someone available to cheer you up, all day! Wonderful post Leo…  

    • Hi Karthick, 

      haha, indeed, that is another major point. Whenever you are down, Twitter will always be there.

      Thanks, very glad you liked that one! 🙂 

  • Anonymous

    How do you get more followers and u can follow more

  • Very nice post

  • I agree with you Leo. Twitter is not just another Social Network for me. The day I started using it, it changed my life. I never imagined to get connected to so many people all over the world. Neither I ever expected to get help about anything and everything. Thanks for reminding what Twitter means to me. 

    • Hi Sourav, thanks for your comment. 

      You are right, I absolutely believe it is more than that. Sometimes, we forgot how much fun it is, but the point you mention about help and more is just amazing. Thanks for stopping by! 🙂 

  • Josereyesabarca

    yo tampoco me siento tan  solitario aunque tengo esta enfermedad. hemiplegia.

  • What I love about Twitter is that it is aspirational. I’m very careful about who I follow. As a rule, I follow people I admire who share great content—few of whom I actually know in person. Through Twitter I get a window into the world they see and generously share, which is a way to see the world as they see it. Because I admire these people, that’s endlessly engaging.

    • Brad, thanks so much for stopping by. 

      Yes, that is a fantastic contribution. And I love your way of going about following others. If you truly admire their content, Twitter will be an amazing place to be for you. 

      Thanks for this insight into your thoughts, I greatly appreciate it! 🙂 

      • Pleasure. Found my way here from your TNW post. Thanks for sharing those apps, all of which are interesting. And all of which are helping Tweets feel more like content and less like the ephemeral drivel the uninitiated mistake them for. Left a comment there, too.

  • This is a great post. It reminds me once again why I love twitter! 

  • Anonymous

    Great article, Leo, thank you for coming straight from the heart and reminding us all the power we have to make the world a small cozy warm community one tweet at a time.