When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post.

No typos? No poorly-cropped images? No negative feedback? Perfect!

But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features that Facebook has to offer.

For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.

That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.

In the spirit sharing, here are 9 hidden Facebook marketing features and hacks for social media marketers to try today!

Check out all episodes of the Buffer Podcast (The Science of Social Media) on:

9 Hidden Facebook Marketing Features You Can Try Today

1. Pages to Watch

Though we’ve written about the Facebook Pages to Watch feature in the past, it still warrants a top mention here because of its awesome capabilities. Marketers can follow up to 100 different brand pages, allowing for a quick comparison of page activity (filtered by top posts over the previous 7 days), engagement and audience growth to your own.

To access the Pages to Watch feature, click “Insights”

Facebook Insights

Then find the Pages to Watch tab – directly under the “5 Most Recent Posts” section.

Facebook Pages to Watch

Add the pages you’d like to watch to your list. Once they’re added, hover over the name, click, and watch the magic happen. Facebook provides a detailed view of every one of their posts from the current week. This allows you to quickly check the top posts from every page you follow in a matter of seconds.

2. Search previous posts for specific wording and insights

Many social media marketers are familiar with the standard post performance data under the Insights tab. It’s a powerful tool for measuring performance on pervious posts with stats on: reactions, link clicks, shares, likes on shares, page unlikes, hide posts, and much more.

But some marketers may be unfamiliar with another great Facebook marketing feature that I like to call the Published “Post Search” tool under your page’s “Publishing Tools” tab.

Search Published Posts in Facebook

I love this feature because I can easily search for posts around certain topics and see what wording, images, or a combination of both has worked previously.

It’s also very useful for brands that post content more than once throughout the year (which we find very successful here at Buffer with our Rebuffer tool) as it helps to avoid duplicating poor-performing content.

Before posting an older article, ask: Have I posted this content before?

  • If no – What other sorts of posts have recently been successful and how can I replicate that success?
  • If yes – How can I repurpose this content to ensure that it reaches a brand new set of eyes?

3. Like a Page as your brand

A great way to support and show some love towards other brands on Facebook is to like their page from your personal page. But did you know that you can also like other brands’ pages as your business page? Yup!

This nifty little feature from Facebook allows marketers to support their favorite brands from their own business page.

To like another brand from your business page, search for the page you want to “Like” and go to their timeline. Then, click the small gear icon and select “Like As Your Page”:

How to Like a Facebook Business Page

All of the Facebook Businesses Pages that you manage will appear in the dropdown menu and there you can click “save.” Voilà!

4. Save an article for later

With Facebook’s “Save for Later” feature, you can save and bookmark some of the things you see on Facebook to view later, like the links or videos your friends post, upcoming events, Pages or photos.

I love this feature because I’m often on-the-go when perusing Facebook and so it helps me to save things I may want to share later and tag important news about marketing or social media that I should read.

To utilize the save feature:

From your news feed, click the arrow in the right corner on an update you want to save:

Facebook Save Feature, Facebook, Facebook marketing

From a page click the “gear icon” and then select “Save Link”

From an event click the “ribbon icon” and then select “Save”

To view saved posts or articles:

You can go directly to www.facebook.com/saved or access your saved articles from your news feed on the left hand side as shown below.

Facebook, Facebook marketing, facebook save for late, facebook features

Happy saving!


5. Audience Insights

One of my favorite hidden Facebook marketing features, especially with the prevalence of paid advertising, is Audience Insights. Facebook’s Audience Insights provides detailed information about your target audience so that you can create more relevant content. The more relevant content that you deliver, the further your Facebook advertising dollar will go.

It’s also an amazing tool to create interesting and engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. SproutSocial dug into their demographic data to create a fun infographic for their blog and various social media channels – proving that the opportunities are endless.

Facebook Insights, Audience Insights, Facebook Marketing, Facebook

6. Invite people who have engaged with your post to Like your Page

For small businesses and brands looking to get the most out of every single Facebook post, there’s a hidden option to invite people who have engaged with your content on Facebook to Like your page.

To access this feature, locate the hyperlink underneath the each post that shows how many people have liked it and the number of comments. It looks something like this:

Invite People to Like Your Page on Facebook

Next, click directly on that link (works for both desktop and mobile). That will bring up the full list of people who have liked the post. On the right hand side of the pop-up menu it’ll show which people currently like your page or not. If they don’t, you can quickly invite them to Like your page directly within that list. Done!

7. Facebook Pixel

For social media marketers looking to measure ROI on social media, utilizing the Facebook Pixel is an absolute must. Facebook provides detailed instructions on setting up your Facebook Pixel for the first time. And have no fear, you don’t have to be a developer to easily set it up.

Here’s how:

Facebook Pixel, facebook marketing features, facebook marketing

The Facebook Pixel allows you to:

  1. Build Custom Audiences from your website for remarketing
  2. Optimize ads for conversions
  3. Track conversions and attribute them back to your ads

If you’re spending money to advertise online, social media ads may very well earn you the biggest returns, but it’s important to closely track your results. 

8. Pin posts to the top of your Facebook page

Pinning posts to the top of your brand’s page is a simple, yet extremely useful top-of-mind social media marketing strategy to point your audience to important company posts, announcements, and events.

On your timeline, find the post that you would like to pin, click the down arrow in the corner of the post, and click “Pin to Top.” It’s as easy as that!

Pin Facebook Post to Top of Page

One important thing to remember about pinning posts to the top of your page is to keep them fresh by rotating pinned posts often, especially if they are time-sensitive.

Mixing it up also allows you to showcase a much larger variety of posts. I recommend changing the pinned post once every two weeks or so.

9. Customize the Look of Your Facebook Business Page

Facebook recently rolled out a cool new feature that allows businesses to customize the look of their page based on their business type. This is a great option for businesses looking to rearrange their page and put the most important content first.

To access this feature, go to Settings under your business page and on the left there’s an option to “Edit Page”:

Facebook Edit Page Settings

You’ll then see a new “Template” option you can edit.

From there, you can choose from the default Standard template or other awesome layouts for businesses such as:

  • Services
  • Non Profits
  • Venues
  • Politicians,
  • Restaurants
  • and more!

Facebook Business Page Templates

We currently have the Standard template set up where reviews and recent posts are shown at the top followed by photos and videos that we’ve shared recently. But there are so many great layouts!

Over to you!

Did we miss any hidden Facebook marketing features or hacks above?

We’d love to know which features you use as social media managers and marketers to help make your Page stand out from the crowd!

Oh, and if you enjoyed this post, you might also like our post on the 14 actionable tips for increasing Facebook engagement!

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Written by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • You missed the know-how of “dark posts.”

    • Brian Peters

      Ahh, darn – That’s a great one, @edwindearborn:disqus! Sounds like that could be a blog post in itself 🙂 Do you know of any great resources our there for that? Thanks for reading!

        • Brian Peters

          Awesome resource! Loving Gary Vee’s insights here. Have you had any success or know anyone that has seen success with dark posts? Would love to hear your experiences with it! 🙂

  • Muath Atwan

    Thanks Brian, its a great & usefull post

    • Brian Peters

      Thank you, Muath! Humbled by your kind words. 🙂

  • Hi Brian! Love this post.
    I have a hidden Facebook marketing feature to share. When one of your page posts gets lots of likes (especially if you’ve added budget to expand reach) you can invite people who liked your post to like your page, too. View the list of people who liked the post. You’ll see a button next to each name: Liked (already like your page) and Invite (invite to like your page.)

    I’ve been growing my page audience this way and it’s very effective. The best part is that I am inviting people who have already expressed an interest in my content!

    Here’s how I use it to build a Facebook community of ideal customers: http://bevisible.co/a-new-way-to-build-an-ideal-facebook-audience/

    • Brian Peters

      Wow! That’s such a great idea, @BetsyKent:disqus. Thank you so much for sharing! I’m really excited to give that feature a try now 🙂 Also really appreciate you sharing your post with us – super interesting. Have an awesome day!

      • Isn’t it cool? Let me know how it works for you.

        • Brian Peters

          Will do, Betsy! I’ve already invited a few to like our page and so we’ll see how it goes! Thanks again 🙂

    • I also use the same trick

    • Paige Sjoblom

      Aw, man! This was my secret! Side note, it’s extremely time sensitive. I wouldn’t recommend going back and doing it for previous posts. Instead, implement going forward and invite them as soon as you can after they like the post.

      • Brian Peters

        That’s a great point, Paige! I can totally see how it would be much more effective to invite them as soon as they like the post 🙂 Thanks for your insights there!

      • Ha! Let’s not tell anyone else! When I discovered it I did go back and invite people who liked older posts, and a number of them did like the page. But, I agree, there’s a magic moment when it’s the right time to invite. I think it should be within 24 hours. Nice to meet you, Paige!

    • Briana Cook

      Does this invite with your personal account or the page? This is a pretty cool feature!

      • Paige Sjoblom

        Yes, it is your personal account. But surprisingly, I think people respond better to a face than a brand.

        • travelgeekery

          I’ve just discovered this feature too! 🙂 It invites your friends from your personal account, and people you’re not friends with from your business page. That’s what I’ve heard.
          Great tips!

          • Brian Peters

            Awesome! Thanks so much, @travelgeekery:disqus! 🙂

  • Gloria Rand

    Great tips – but I have a challenge – I can’t view my page’s newsfeed anymore from my smartphone Do you know how to do this?

    • Brian Peters

      Thanks, @gloria_rand:disqus! That’s very strange! Hmmm – Here’s the workflow I use to get to Buffer’s page feed:
      – Go to the Facebook App
      – Click on “More” in the bottom right corner
      – When the menu appears you should see links to all of the pages you manage, including your personal timeline along with any business pages.
      – Click on the appropriate page

      That should do it! Let me know if you hit any snags 🙂

      • Gloria Rand

        When I click on More, I do see my business page. But when I click on my business page and then click the icon for news feed, it just gives me my personal newsfeed – not my business page’s. And when I go to the Page Manager App, and view my business page, the newsfeed icon doesn’t work at all.

        • Brian Peters

          Darn! Facebook may have changed their layout around recently and so now when you click on the icon for your business page you no longer have to click on the “news feed,” you just scroll down. Though I am sure you’ve tried that! The “News Feed” icon in the bottom left corner now is always your personal feed. So sorry I can’t be of more help!

          • Gloria Rand

            That’s ok. I’m hoping it’s just a temporary glitch and they will fix it. I’ve posted it in the Facebook help section

  • tlmaurer

    Yet another awesome article, Brian. I’ll be sure to spread the article- after I zip over to FB and look into ‘verifying’ my page. Thanks for sharing the wealth of your knowledge with us..

    • Brian Peters

      Absolutely, @tlmaurer:disqus – Thanks so much for reading along and best wished in getting your page verified! That’s been a huge help for a lot of businesses that we speak with 🙂

  • Hi, Brian! Thanks for this useful post. I found several interesting features I did not know about. I will definitely try to implement them in my self-marketing campaign on Facebook.

    • Brian Peters

      Hey there, Simon! 🙂 Thanks so much for the comment and kind words. So glad to hear that you found a few useful things in here that you can try out! Would love to hear how they go. Have an awesome week!

  • helloo

    Thanks for Information about Facebook marketing. Your Article is impressive and very informative. I am now regular visitor of your website and bookmarked it.

  • Matt

    Tip: You can invite people who liked your page post but not following you to like your page. Simply see who liked a particular post and then click on the “Invite” button next to their name.

  • Ashley

    This article was SUPER HELPFUL! I’ve been doing social media marketing for about 2 years and some of these I’ve never heard before. Great tips. Implementing tomorrow at work haha.

  • Alex

    Nice, but it’s text for beginners 🙂 🙂


    Great article Brian. I would like to add my tips for the page I manage here:/www.facebook.com/Evolutionleasing. It might seem simple but I have found pictures with people that look like they should be in a newsfeed work best. Pictures which are overly commercial aren’t effective. Also I found this company Smashballon which is a wordpress add-on -they import the Facebook feed to the website which you can see here: http://www.evolutionlease.com. This helps with branding so customers can seamlessly go back and forth between the Facebook and Website. Hope this helps.

  • I’m always on Facebook, but don’t some of these above features. this features allows me to keep update when I am busy. Now I am regular visitor of your website and bookmarked it for future reference.