If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone.
This change is caused by a deeper underlying issue—the competition to get seen on a fan’s Facebook News Feed is higher than ever. At any given point a user logs into the Facebook platform, there are more than 1,500 posts that user could be shown.
In short, Facebook wants to bring the best quality content to users’ Feeds. Luckily, quality content is what all of us want to create! So rather than give up on the world’s largest and most popular social media platform, you can simply shift focus from what’s going on your brand pages to how to get your Facebook post seen on our fans’ News Feed.
TrackMaven analyzed 5,804 Facebook pages (each with a minimum of 1,000 Page Likes) spanning a total combined 1,578,006 posts to determine the attributes of the most impactful Facebook interactions. These are the top 5 most effective strategies for landing on a user’s News Feed, according to our data.