Buffer’s own mobile app developers, Andy Yates (iOS Developer) and Tom Redman (Android Developer) joined us for #Bufferchat to discuss mobile app development and marketing.

Catch the full Storify recap here.

mobile marketing trends

How has social sharing changed since Twitter came out?

From Andy:

  • “The fact you can connect with people throughout the world with short messages. I do think that Twitter is changing from ‘What you are doing?’ To more of a ‘what are you reading?’ with much more focus on sharing content.”

From Tom:

  • “The shear volume of information that flows through Twitter in a single second is completely unprecedented.”
  • “Twitter is also lightweight: you can share large things, small things and everything in between.”
  • “Not to mention its effect on revolutions around the world! Twitter can inform the world like never before – immediately”

Other great insights:

  • ” “Real-time conversation” took on a new meaning with new opportunity to reach audiences.” @AAFNational
  • “It completely changed the habit of information gathering for many people” @DanielScherrer
  • “Twitter redefined the meaning of real time marketing in Social Media. e.g. Oreo Dunk in the Dark!” @SanelySocial

Why is a mobile app or mobile-optimized content so important today?

From Tom:

  • “Users expect a mobile variation of the services and products they use. Extremely high connectivity rates mean users are choosing mobile more and more.”
  • “It’s interesting to think about the inverse: What happens when a product or service doesn’t have a mobile variant but maybe competitors do? How does it add to credibility of a produce or service or company?”

From Andy:

  • “We have our phones everywhere. It makes sense that content you would view on your PC is in an easy to digest form on mobile.”

Other great insights:

  • “Our “phones” are now becoming our primary screen. The main way we access the internet. Mobile first mentality is required.” @abowersock
  • “Mobile traffic accounts for roughly 40% of my traffic across all mediums, it’s hard to ignore.” @ravendelana
  • “And don’t miss the FMO factor – fear of missing out 🙂 For these the mobile will be always important” @PetrPinkas
  • “Convenient content is content consumed.” @ArtGelwicks

How are user interactions different from desktop to mobile?

From Andy:

  • “With desktop you have more screen real estate to use. On mobile you have to really think about the use of space.”
  • “You can’t clutter the screen & use things like on hover. Swipe gestures really have been a key feature addition to v4.0”

From Tom:

  • “Network connectivity is a big one. Users on desktop can expect a fast a reliable connection all the time.”
  • “Mobile users often expect that same reliability, but it’s not there. We need to account for that, keeping the experience as smooth as possible while account for regular network issues. “
  • “On mobile, we like to reduce the amount of typing required for a given task. Dropdowns, buttons, etc., all preferable.”
  • “Like @ay8s mentioned, screen real estate holds a high premium! Very careful thought into maximizing the space’s use”

Other great insights:

  • “Mobile can be more real-time, ppl always have their mobile on them, but not always a desktop!” @marinighPR
  • “Time is of the essence on mobile. Fast information + immediate sharing. Desktop you can relish a lil more.” @_mariajuan
  • “Users on mobile expect mobile UX. Site wrappers or apps that link to desktop-oriented website compromise cust. experience” @jacobhenenberg

What trends are developing on mobile?

From Tom:

  • “Lots of services/products will be mobile-only. Tablets and phones, and that will be the entire offering.”
  • “I still have high hopes that a top-tier, physical keyboard device will make a strong appearance! Still miss it”
  • “Apps need to be designed to support any screen size/resolution. Responsive design will be a must!”
  • “Payments via mobile will become norm. Tap to pay. Everywhere.”
  • “More seamless integration with desktop will starting blurring the lines between mobile and desktop. (iOS 8/Continuity)”

From Andy:

  • “I think there’ll be more demand for functionality to make day to day tasks easier. Apple Pay is a great example.”

Other great insights:

  • “Mobiles will be the control device for our lives: lights, car keys, credit cards, reminders, interactions.” @daniel3ub
  • “Mobile and are the future. We need good mobile tools and networks to connect to products & services” @Toby_Metcalf

What is key in adapting content/apps when everything changes so quickly?

From Tom:

  • “No silos within a company. Open communication, everybody with equal say is a great way to keep things running smoothly.”
  • “Working together (within and between teams) with common interests allows for common goals to be met.”
  • “Listening and listening more to your customers. Get lots of advice, weigh all options and then make informed decisions.”
  • “Architecting apps with modularity in mind will help with rapid updates. Separate network, business, models, etc.”

From Andy:

  • “Thinking about how things can be made easier for the user using the new APIs & the reasons for & against using them.”

Other great insights:

  • “Build w/ adaptable tech, remain platform agnostic, and constantly work with clients to see how they use your products.” @brucerpdx
  • “Get to know your target audiences & customers so well that you can anticipate what changes they’ll value. Then A/B test.” @turbineagency
  • “Keep fresh ideas coming. Have a way to instantly capture ideas, even if they can’t be implemented yet.” @dropsnwellness

Thank you so much for everyone who joined in on this great chat!

Catch #bufferchat each Wednesday at 9 am Pacific/noon Eastern and join our Google+ community for the latest news.

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: Noun Project, Blurgrounds, Markus Spiske

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Written by Nicole Miller

Community Champion at Buffer 🙂 When I’m not connecting with amazing community members, you can find me writing, reading or blogging about my urban homesteading adventures with 15 chickens, four ducks, two dogs and a horse.

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  • mike tat

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  • john

    I am mobile app developer for iOS and android . this Article very helpful for me and my team members for mobile app development.

  • Hey Nicole, May i know this buffer application is also available for windows phone too?

  • In today’s world, mobile app is the most important factor, whether it is for better user experience or to increase business productivity. It helps you to be visible to your customers and gain their loyalty. So, you surely need to think about mobile app development.

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  • Marcus Miller

    Marketing via mobile is trending a lot due to increasing mobile users. Businesses are shifting towards mobile and having a mobile optimized content for a wide variety of mobile devices has become critical.
    Marcus Miller// Manager, http://www.enterprisemonkey.com.au

  • After building an Android or iOS Mobile app that is a bag challenge of it’s marketing. Spreading awareness, connecting with users and increasing downloads, etc. It will be useless or meaningless if its haven’t any users.

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    Thanks
    Shalie

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