Update, March 5, 2015: Facebook to update the way Page likes are counted, removing the likes of memorialized accounts and deactivated accounts.
It’s possible that Page owners might see a small decline in the overall Likes for their page once this update occurs.
Update, January 20, 2015: Facebook aims to reduce the number of hoaxes in News Feed with algorithm tweak.
To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts.
You also might see these type of posts that Facebook deems misleading displayed with this warning:
This algorithm tweak is designed to keep articles that many people have reported as a hoax or chosen to delete from getting widespread distribution in News Feed.
Update, January 12, 2015: Facebook has provided some new stats and tips on using video, including these:
- In just one year, the number of video posts per person has increased 75% globally and 94% in the US.
- The amount of video from people and brands in the News Feed has increased 3.6x year-over-year.
- Since June 2014, Facebook has averaged more than 1 billion video views every day.
- On average, more than 50% of people who come to Facebook every day in the US watch at least one video daily.
- 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
Seems like a big clue that Facebook could be favoring video posts more highly!
Update, November 14, 2014: Facebook will begin monitoring and reducing the appearance of overly promotional posts from Pages, beginning in January 2015. Overly promotional posts, according to Facebook, may include:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Pages that post promotional creative should expect their organic distribution to fall significantly over time.
Here’s an example of a type of promotional post:
Update, November 7, 2014: Facebook users now have additional control options for choosing what they see in their news feed. What’s particularly interesting about this is that you can now do the following:
“You can filter the view by people, Groups or Pages, or see them all at once.”
Here is how this looks inside the app:
Update, November 6th 2014: Fans of a particular Facebook page may see that page’s posts bundled together in the News Feed, such that the user would need to click a link to see more from the page. This happens when there are multiple posts from the Page that could appear in the News Feed (e.g., if a Page publishes multiple posts in one day).
Note: We’re constantly refreshing this post. All information you read below is accurate and up-to-date as of November 6, 2014.
Does this sound familiar: People have liked your Facebook page or followed your profile, and when you post a new update, less than 10 percent of your fans and followers ever see it.
It’s a challenge that many Facebook marketers face. How do you get your content seen on Facebook?
The secret is in understanding the Facebook News Feed and its mighty algorithm. The Facebook algorithm helps make sense of the huge number of potential stories and updates that could come our way, choosing updates to show in our News Feed based on a huge number of factors.
Here’s our solution: We want to help you understand how your updates get viewed on Facebook. So we’re collecting all the Facebook algorithm factors, updates, and changes that we can find and placing them here in this post for easy reference.
Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed.
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