Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it...
Buffer Social
Getting Creative with Content: A #Bufferchat Recap
There’s so much content in the social media space, so how we can get more creative with the content we share? That was the topic...
33 Personal Blogs of Startup Marketers We Love
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn...
There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming....
189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose:...
55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks
Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog...
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Start a 14-Day Free Trial7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months
If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the...
How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...
7 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...
Buffer’s Marketing Manifesto in 500 Words
Treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care. There needs to be a bit of an...
[Free download] The Content Distribution Checklist for Maximizing Reach, Traffic, and Shares to Your Content
You’ve written a fantastic blog post. Now . . . how are people going to find it? It’s a question most of us bloggers deal...