Content & Inbound Marketing

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. Understand how to amplify blog content by reverse...

Content Marketing

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it...

Bufferchat

Getting Creative with Content: A #Bufferchat Recap

There’s so much content in the social media space, so how we can get more creative with the content we share? That was the topic...

Content Marketing

33 Personal Blogs of Startup Marketers We Love

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn...

Content Marketing

There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article

Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming....

Content Marketing

189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose:...

Content Marketing

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog...

Content Marketing

7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months

If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the...

Content Marketing

How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...

Content Marketing

7 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...

Content Marketing

Buffer’s Marketing Manifesto in 500 Words

Treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care. There needs to be a bit of an...

May we suggest...