In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill...
What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create...
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what...
The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while...
Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But...
The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide variety...
Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school...
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