The 21 Social Media Conversations You’re Going to Face: How to Master Them All

On social media—whether you’re a business, a brand, or an individual—you’ll likely come across plenty of different conversations — each presenting a unique challenge. For instance:

How do you appease an angry commenter?

How do you handle a technical question?

What to do with a troll?

It can feel overwhelming.

If you take a step back and examine the emotions and psychology in play during each conversation, things can become a lot clearer and you can start to formulate your replies in a more timely and understanding manner.

We’d love to offer up some templates and tips on how to respond to 21 unique conversations you’re likely to face on social media. 

Let’s get started!

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How to Achieve Explosive Growth on Pinterest: 8 Key Ways to Build and Multiply Your Audience

Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

He says, of his then move from Des Moines, Iowa, to the Valley:

Being close to people that inspire you is a very good first step.

Fittingly, that’s exactly what his company, Pinterest, now makes possible: Allowing people to get close to the brands, products, and people that inspire them.

With Pinterest now accounting for 25% of retail referral traffic and driving 4x more money per click than Twitter, Pinterest has proven its power as a massively effective place to connect with your audience. And many brands are considering whether they need to give their Pinterest marketing a bit of a push.

Are you one of them?

I collected data on how best to answer the question of whether Pinterest is a good fit for you and, if it is, how to grow your brand visibility and audience reach through the platform.

Ready to start building your brand on Pinterest? Let’s talk about some ideas that may work for you.

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5 Unique Ways to Measure and Evaluate a Social Media Campaign

evaluate social mediaWe share, share, share to social media. How can we tell what works?

This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content?

Where do I even start?

Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far. I’d love to hear any advice or ideas from you in the comments.

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The Power of Imperfect Starts: How Good Do You Really Need to Be to Get Started?

start buttonWhen you have a goal — whether it’s starting a business or eating healthier or traveling the world — it’s easy to look at someone who is already doing it and then try to reverse engineer their strategy.

In some cases, this is really useful. Learning from the experiences of successful people is a great way to accelerate your own learning curve.

But it’s equally important to remember that the systems, habits, and strategies that successful people are using today are probably not the same ones they were using when they began their journey.

What is optimal for them right now isn’t necessarily needed for you to get started. There is a difference between the two.

Let me explain.

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10 Years of Silence: How Long It Took Mozart, Picasso and Kobe Bryant to Be Successful

mozartHow long does it take to become elite at your craft? And what do the people who master their goals do differently than the rest of us?

That’s what John Hayes, a cognitive psychology professor at Carnegie Mellon University, wanted to know.

For decades, Hayes has been investigating the role of effort, practice, and knowledge in top performers. He has studied the most talented creators in history — people like Mozart and Picasso — to determine how long it took them to become world class at their craft. Furthermore, he has investigated the choices and experiences that have led to their success.

Let’s talk about what Hayes has discovered about world class performers. And more importantly, let’s discuss how you can use these insights to achieve your goals and become your best.

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10 Things To Stop Doing Today to Be Happier, Backed by Science

happyI’m fascinated by the link between the way we live our daily lives and the health and happiness we enjoy.

There are choices that you make every day, some of which seem completely unrelated to your health and happiness, that dramatically impact the way you feel mentally and physically.

With that said, here are 10 common mistakes that can prevent you from being happy and healthy, and the science to back them up.

When the Buffer team explored the science of happiness before on this blog, the interest was overwhelming. So I hope this can provide equally valuable insights:

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The case for having no goals in your life: Why it might lead to more success and happiness

Screen Shot 2013-11-08 at 7.50.43 AMWe all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on.

And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently. I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business.

What I’m starting to realize, however, is that when it comes to actually getting things done and making progress in the areas that are important to you, there is a much better way to do things.

It all comes down to the difference between goals and systems.

Let me explain.

The Difference Between Goals and Systems

What’s the difference between goals and systems?

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Why Google authorship is so important for the content you create and how to set it up

Seeing your name in the phone book used to be the ultimate, I remember it clearly.

As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page “L” alongside my fellow human adults. I’d crack open the new Yellow Pages, thumb through the Lees, and lo and behold, there I’d be. A celebrity.

My Yellow Pages dream has vanished. Now it’s all about Google.

I want my face on a Google search results page.

Byline here

The ticket to my desired Internet listing is Google authorship, a highly effective way of connecting and promoting content on search results pages. It’s free to use, easy to set up, and worth the effort—especially for us who dream the Google dream.

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If You Commit to Nothing, You’ll Be Distracted by Everything: Lessons from the “Marathon Monks”

Screen Shot 2013-10-23 at 8.06.40 AMIn the northeastern hills outside Kyoto, Japan there is a mountain known as Mount Hiei. That mountain is littered with unmarked graves.

Those graves mark the final resting place of the Tendai Buddhist monks who have failed to complete a quest known as the Kaihogyo.

What is this quest that kills so many of the monks? And what can you and I learn from it?

Keep reading and I’ll tell you.

The Marathon Monks

The Tendai monks believe that enlightenment can be achieved during your current life, but only through extreme self–denial.

For the Tendai, the ultimate act of self–denial — and the route to enlightenment — is a physical challenge known as the Kaihogyo. Because of this challenge, the Tendai are often called the “Marathon Monks.”

But the Kaihogyo is much more than a marathon.

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The Myth of Passion and Motivation: How to Stay Focused When You Get Bored Working Toward Your Goals

tiger huntingWe all have goals and dreams, but it can be difficult to stick with them.

Each week, I hear from people who say things like, “I start with good intentions, but I can’t seem to maintain my consistency for a long period of time.”

Or, they will say, “I struggle with mental endurance. I get started but I can’t seem to follow through and stay focused for very long.”

Don’t worry. I’m just as guilty of this as anyone else.

For example, I’ll start one project, work on it for a little bit, then lose focus and try something else. And then I’ll lose focus on my new goal and try something else. And on and on. When everything is said and done, I’ve stopped and started so many times that I never really made much progress.

Maybe you have felt this way too.

This problem reminds me of a lesson I learned while working out one day…

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