This week on #bufferchat, our community discussed the value of creating a brand style guide and all that goes into making an awesome one. We talked about the key elements of a brand guide, tips for articulating a brand’s voice, advice for getting employees on board with consistent branding, and much more.

Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

4 pm AEDT (Sydney time)

9 am PT (San Francisco time)

Bufferchat on October 4, 2017 (Topic = Creating a Brand Style Guide)

This week’s stats: 
Bufferchat #1 (4 pm AEDT): 21 participants; reach of 1,102,187
Bufferchat #2 (9 am PT): 91 participants; reach of 1,142,377

Q1: Why have a brand style guide?

From the community:

See all the great answers to question 1 here!

Q2: What are the key elements to include in a brand style guide?

From the community:

See all the great answers to question 2 here!

Q3: How can you articulate your brand’s voice and tone?

From the community:

See all the great answers to question 3 here!

Q4: In your opinion, should social media posts have a consistent brand look & feel? 

From the community:

See all the great answers to question 4 here!

Q5: Which people on your team should be involved in creating a brand guide? What’s the perspective/input they can offer?

From the community:

See all the great answers to question 5 here!

Q6: What are ways to make sure all employees at a company are following the brand style guide?

From the community:

See all the great answers to question 6 here!

Q7: Know of any great examples of a brand’s style guide or resources for creating one? Feel free to share it now!

From the community:

See all the great answers to question 7 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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Written by Arielle Tannenbaum

Community Strategist at Buffer. In addition to her love of community building, Arielle also loves vegetables, cooking, practicing yoga, meditating, living mindfully, and exploring the connections between health and happiness!