Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]

How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high!

Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza, and all of the other group members (now nearly 15,000.)

After years of following his work, I had the pleasure of chatting with Daniel about his best practices for building a truly engaging Facebook Group and community that stands out from the rest.

A huge thank you to Daniel for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for new and exciting ways to think in terms of Facebook Group marketing.

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In this episode, here’s what you’ll learn:

Daniel Di Piazza walks us through how he grew his Facebook Group, Rich20Something, to nearly 15,000 people and a place where there is constant conversation and ideas being shared. Daniel talks over his top tips and some tactics that can’t be scaled, but shouldn’t be overlooked. You’ll also learn great things like:

3 Ways To Build A Strong Community in a Facebook Group from Daniel 

In Daniel’s words…

1. Roll Out the Red Carpet

If you’re looking for ways to create a really engaged community, roll out the red carpet for them. You can do things like personally welcome everyone to the group as they join. You can also do things like wish every single one of the group members a Happy Birthday when the notification comes up in your Facebook notifications.

2. Keep Consistency with Your Posts

You don’t need to have a set of content like “Monday Motivation” or “Tuesday this or that,” but you should be posting every single day. Especially in social media and on Facebook there’s so much content out there and the way the algorithm is set up you have to be putting out more stuff. Because the News Feed will eventually push that content down.

3. Appreciate Everyone You Have and Know it’s a Long Game

Appreciate everyone that you have and know that it’s a long game. And so just because they’re in your group now it doesn’t mean they have to buy now. It might be a period of months or years before they do and that’s OK because you’re building a relationship. And remember to be grateful that people are giving you their time because everyone is trying to get their attention.

 Mentionable Quotes and Shareable Snippets

“You need both. You need to have some quick growth hack strategies and you need to have a long game. But the long game is far more important and if you do it right you don’t need to have a lot of people to make a big impact. That’s what it going to carry you forward and keep you from being another flash in the pan.”

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome Companies, People and Tools Mentioned by Daniel

Great Quotes

How to Say Hello to Daniel (and us)

Daniel is on Twitter and Instagram as @Rich20Something and you can read more about Daniel’s work on the Rich20Something website.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

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About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

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