Learning to Love the Facebook Algorithm: A #BufferChat Recap

Feb 17, 2018 5 min readBufferchat

This week on #bufferchat our community chatted all about how to find success with the recent meaningful interactions updates to the Facebook algorithm. Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEDT (Sydney time)

9 am PT (San Francisco time)

Bufferchat on February 14, 2018: Learning to Love the Facebook Algorithm

This week’s stats:
Bufferchat #1 (4 pm AEDT): 16 participants; reach of 1,083,919
Bufferchat #2 (9 am PT): 47 participants; reach of 1,041,032

Q1: What were your initial thoughts on the “meaningful interactions” Facebook algorithm update?

From the community:

See all the great answers to question 1 here!

Q2: Will this update change your Facebook strategy?

From the community:

See all the great answers to question 2 here!

Q3: Commenting is a top ranking factor for interactions, what can you do to encourage more meaningful conversation?

From the community:

See all the great answers to question 3 here!

Q4: Sharing is also an important positive interaction, what kind of content has been the most shareable for you?
From the community:

See all the great answers to question 4 here!

Q5: Do you utilize Facebook groups to connect with your community? If not, would you consider it in the future?

From the community:

See all the great answers to question 5 here!

Q6: What people, blogs, or other resources help keep your Facebook strategy up to date?

From the community:

See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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