We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.

The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

Here is a selection of our top picks for Facebook marketing tools.

facebook tools

11 Facebook Marketing Tools

1. Agora Pulse (link)

This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything you could ever need. Here’s a list:

agorapulse campaigns

  • Photo contest
  • Coupon
  • Fan Vote
  • Instant win
  • Persoanlity test
  • Quiz
  • Sweepstakes

Campaign information can be added as a page section, and you can promote your campaign via a post to your page. The free plan has a cap on participants, which you can lift by upgrading to a paid plan.

Price: Free trial, then plans starting at $29 per month

Alternative Facebook app and campaign tools:

2. EdgeRank Checker (link)

Owned by Social Bakers, one of our favorite social media research sites, EdgeRank Checker offers a complete overview and analysis of a Facebook page with some really neat charts and graphs for their free score and some extra advanced features—like page recommendations and key metrics—for their paid plans.

Here’s a view of the heatmap for when our Buffer fans are online.

edgerank checker heatmap

Price: Free score, free for two weeks, then

3. ShortStack (link)

A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any sort of campaign—a staggering number of options, really—to your page. ShortStack offers templates to start from, or you can build a campaign from scratch, using an intuitive visual editor.

subscribe for coupon

You can push a campaign live in minutes via ShortStack. For advanced options with your campaign (and to remove the ShortStack branding), you’ll need to upgrade to a paid plan.

Price: Free

Alternative Facebook contest tools:

4. Facebook Page Barometer (link)

Want to know the health of your Facebook page? Want to see how it stacks up to pages of a similar size and scale? This tool from Agora Pulse delivers stats on reach, engagement, feedback, virality, and more, and it compares your results to results of pages with a similar amount of fans. The benchmark breakdowns (which you can view no matter your page size) are as follows:

  • Under 1,000
  • Between 1,000 and 10,000
  • Between 10,000 and 50,000
  • Between 50,000 and 100,000
  • More than 100,000

agorapulse barometer facebook

Price: Free

5. AgoraPulse Contest (link)

Another neat tool from AgoraPulse, this simple contest app lets you connect your Facebook pages and try out three different types of contest to reward those who engage with you.

Sweepstakes – Randomly pick winners among the fans who have liked or commented on a post

Quiz – Ask fans a question, pick a winner among those who answered correctly

Photo contest – Ask fans to comment with a photo, pick a winner among those with the most likes

agorapulse contest winner


Bonus cool thing: You can store the winners for reference later, in case you don’t want the same person winning multiple times.

Price: Free

6. Conversation Score (link)

Discover any page’s influence, engagement, and performance simply by entering the page URL into the Conversation Score tool. No Facebook authorization required.

Price: Free

7. Likealyzer (link)

A tool similar to Conversation Score, Likealyzer reviews Facebook pages and comes up with an overall score and recommendations on where to improve. All you need to do is enter a Facebook page URL (no Facebook authorization needed), and Likealyzer will return blocks of easy-to-read data and advice on the health of your page.

Likealyzer report

Price: Free

8. FanPage Karma (link)

Another in the line of Facebook analytics tools, FanPage Karma shows an overview and score for your page. Best of all, you can get super detailed if you only need analysis on one page. Fanpage Karma lets you unlock a full report once, and the full report details the page content, timing, influencers, fan engagement, tagging, benchmarking, and more.

fanpage karma posting history

Price: Free

9. Wolfram Alpha Personal Analytics (link)

Personal brands and profile pages might find this quick-and-easy tool illuminating, or at least entertaining. The Wolfram Alpha knowledge engine searches individual Facebook profiles (sorry, no business pages) and returns a wealth of information on you and your connections.

  • Types of Facebook activity: links, photos, statuses
  • Weekly post distribution
  • Post statistics
  • Post lengths
  • Word frequency and word cloud
  • Most-liked posts

A few of the fascinating friend insights include:

  • Gender split
  • Relationship status pie charts
  • Ages, plus oldest and youngest friend
  • Friend locations and friend local times
  • Network map

facebook relationship report

Price: Free

10. Postplanner (link)

Their tagline: Triple Your Engagement in 10 Minutes a Day. Hard to argue with that! PostPlanner even pitches their own case study on the home page of the app, telling the story of how they achieved nearly 3 million views on a single post from a page that has 59,000 fans. The key: PostPlanner’s viral search feature.

The app’s powerful “Viral Photos” feature makes it so easy to find a *scientifically proven* viral photo.

postplanner viral images

You can search for the most viral content on Facebook and reshare or post to your timeline. Also, you can set up custom schedules (even as granular as “only post images at 7:30 a.m.).

Plans start at $29 per month. If you’d rather get your feet wet for free, you can try out the PostPlanner app direct from Facebook.

Price: Free, with paid plans starting at $29 per month

11. Pagemodo (link)

Connect to Pagemodo to create custom Facebook tabs, run contests, design a cover image, design a visual post, and even schedule posts and find content.

Their cover creation tool is similar to what you might find at the design tool Canva: Pagemodo gives you the dimensions, you fill in and arrange the photos. A similar setup takes place for designing visual posts. You choose the template, fill with your custom content, and you can post directly to Facebook from within Pagemodo.


Price: Free, with paid plans starting at $3 per month

+ 3 more tools to jumpstart your Facebook advertising

Many people are turning to Facebook advertising to get more bang for their buck on Facebook. Good news is there are a handful of neat tools that can help with this marketing focus. Here are three of the best:

  1. AdRoll – Retargeted Facebook ads in the sidebar and in the Facebook News Feed
  2. Perfect Audience – Facebook retargeting (Twitter, too!)
  3. Qwaya – Create, optimize, and organize Facebook campaigns



Bonus: A pair of unique Facebook tools, built by Facebook

You can accomplish a huge number of marketing tasks using nothing but Facebook’s built-in analytics and tools. Beyond Facebook page insights and basic advertising, here are a couple advanced tools that might be new to you.

Dark posting

Sounds ominous, right? Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Instead, these posts are targeted to a select audience of your choosing.

Why might this be helpful? Split testing is one great use of dark posts. You can create three or four different variations of the same post, then send them out to see which type performs best (without flooding your timeline with each and every variation).

Here’s how to find this Facebook tool:

Click Power Editor in the left column of your Facebook ads manager. (Note: Power editor is only available for Chrome browsers.)

power editor facebook


From here, you’ll want to click Download to Power Editor at the top of the page to download the accounts you want to manage.

Strata Blue has put together a list of very detailed instructions on where to go from here in order to build your dark posts. You can follow their instructions to try this out.

Custom audiences and Lookalike audiences

To target your ads and posts to a specific type of audience, you can create custom sets right from within Facebook’s ads manager.

Click on the Audiences link in the left column of your ads manager.

Audiences facebook menu

At the next screen, you have the choice of Custom Audience of Lookalike Audience.

Custom audiences – created from customer contacts, web traffic, or mobile app

Lookalike audiences – created based on people who like your Facebook page, conversion pixels, or any of your existing custom audiences

One of the neatest integrations with custom audiences is to pull in your email list via MailChimp or a CSV file. MailChimp connects directly, or you can export your contacts (if you’re using another email tool) and upload direct to Facebook.


With these custom audiences, you can then focus your ads on a super-specific group, even more detailed than the audience insights you can pull direct from Facebook. Best of all, with the email list imports, you’ll be targeting users who should already be interested in you and your product!


What do you need to accomplish with your Facebook marketing? Chances are there’s a tool out there that fits the bill—either a tool already baked into Facebook’s interface or a third-party tool that gets the job done.

Oh, and just one more bonus tool to add to our list: Buffer can save you hours every week and help you create a consistent posting schedule that fans love. Try it for free!

Which Facebook tools do you use in your marketing?

I’m a big fan of the AgoraPulse suite as well as the Wolfram Alpha report. I’d love to hear from you in the comments.

Image sources: Pixel Buddha, Blurgrounds, Startup Stock Photos

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • AgoraPulse

    Hey, Kevan! Thank you so much for mentioning us in your content again! We love you guys and all of our team use buffer. I’d be lost without you 🙂 Jenny

    • Awesome! So happy to hear you all love and use Buffer. 🙂 Made my day over here!

  • Thanks so much for mentioning Agorapulse Kevan! You’ve made my day 🙂 I’d love to help anyway I can, maybe we should talk about our Barometer data, this could be a great asset for future content. Let me know (I’m always “on” on Twitter 🙂

    • Wondeful! Thanks, Emeric! You all have built some incredible tools. 🙂 Just connected with you on Twitter!

  • Dan Messina

    Great suggestions! Agorapulse Barometer seems like an awesome way to quickly benchmark against similar sized pages (thanks for the welcome email @disqus_a6LgXoOOIo:disqus!)

    Is Conversation Score (http://cscore.recommend.ly/) down or does it just take a really long time to load the data? I can’t get past the “Fetching data from Facebook” loading screen.

    • Thanks a bunch @dan_messina:disqus ! I invest a lot of time engaging with our users, and when they get back to me, I feel great 🙂

      If you want to check the evolution of organic reach by industry, you may like this post: http://www.agorapulse.com/blog/facebook-organic-reach-by-industry-may-2014

      I hope to add the industries as a filter in the Barometer but as it’s a free tool, I haven’t find the tech resources to do that yet…

      • Dan Messina

        Oh that’d be awesome if there was industry stats too! It’d make it a lot more relevant – but even as is, it’s great to be able to see a benchmark for similar sized pages (without just memorizing/double checking data from studies that come out).

        And thanks for sharing that article/infographic – the change from summer 2012 would be really interesting to see as well because there was a lot of newsfeed changes in 2012 (I thought food/spirits were big winners in 2012 but can’t quite remember). Also a barometer for over a million fans might be useful too, (I wonder if/how adding a larger segment would change the data for the current 100,000+ segment). Thanks again!

        • @dan_messina:disqus I hope to improve the Barometer data soon, but right now we are under water with other stuff. #startuplife 😉

    • Hi Dan! Indeed, Conversation Score is taking a long time to load for me today, too. Hmm, hoping all is okay on their end! Will keep trying and let you know! 🙂

  • Kristof

    That’s again an article that let me ‘wow’ing a couple of times.
    Do you know when you install the newsletter app with Agora Pulse, it can be connected with service like Mailchimp?

    • Hi Kristof! Thanks for the comment! My intuition is that MailChimp integration is definitely possible. Yet to try it for myself. Would love to hear how it works for you!

  • shortstackdana

    Thanks for including ShortStack, Kevan! We l-o-v-e everything you write, but even more so when we’re mentioned :).

    • Hi Dana! Thanks for the comment and the kind words! It felt really great to feature ShortStack – you all have an amazing thing going over there!

  • Jason Ephraim

    Thanks for the great roundup of tools! I’ve used a few of these in the past, but it’s feature-specific lists like this that really lay it all out and help me plan strategies knowing all the features available. Thanks again.

    • Hi, Jason! Thanks for the comment! Glad there were some helpful ideas here. 🙂

  • DigDug

    I wish there was a U.S.-based competitive analytics tool. Our primary Facebook competitors have blocked access from other countries, so many of these tools don’t work for us. Facebook Karma is fantastic, but their servers are in Europe and can’t access some of the Pages we need to keep an eye on.

    Anybody know of an easy way to basically get Facebook’s “Pages to Watch” data in a monthly report format?

    • Ian Mullane

      You could get Locowise to do that for you at both a metrics and a content level. There is now even a boosted post identifier which figures out whcj

      • LeanieFeltonmav

        my Aunty Elizabeth got an almost new blue Kia Soul Wagon just by part-time work from a macbook air. Learn More Here HOW TO EARN

    • Grzegorz Berezowski

      DigDug, you’re welcome to test http://napoleoncat.com/. It offers competitive analytics for Facebook and more.

  • Great list of tools. Can’t wait to check them out

    • Thanks! Glad you found some interesting ones here!

  • Cue Connect

    Really helpful Articles from Buffer, I’ve a start up Advertising Agency…previously worked on Conventional Media ( TV, Print) …learning Digital Media from scratch & expecting this Media to help in growing my business…Any Articles coming up to help new business grow with Digital Media…I’m based in India

  • Ifeelgoods

    And if ever you need to include incentives to boost user participation, check out ifeelgoods.com, a digital rewards platform giving you frictionless access to 100,000+ enticing offers from every price range.

    • Thanks for the tip!

  • B Ellen

    We currently use a Facebook competition app that isn’t mobile friendly. I’d like to be able to run competitions that allow people to enter on their tablets/phones etc. Do any of these apps do so? Or do you have any suggestions?

    • Hi! Yes, I think the contest apps mentioned above are designed to work well on both desktops and mobile devices.

  • Allison R.

    Thank you, Kevan. The company I work for has two brands and I am trying incredibly hard to convince my boss to let me ramp up social media efforts… I think this should be helpful!

    • Great stuff, Allison! Hope the pitches go well!

  • Good info, thanks for posting. Question about Facebook advertising, I just noticed that we USED to be able to “invite” people who commented or liked our FB ads to go to our business page. That is no longer available. Any idea why? I am less likely to advertise when I cannot suggest that those who engaged with my posts like my business page. I have called and asked about this from FB HQ, so far nothing but crickets from them. Thanks – Jack

  • Mohamed Amine Bourhil

    thank you, really it’s useful!

  • Hi Kevan, it’s great that you mentioned Antavo, thank you very much! Contests and sweepstakes are indeed powerful, also because you can grow your email list with them! (I published a post on Social Media Examiner about this exact thing two days ago, it might be useful for those who want to dig deeper.


    Thanks, Zsuzsa from Antavo

  • Thanks for the great post Kevan. But you totally missed quintly.com. Next to a free version of Facebook analytics and benchmarking, we offer the most flexible and comprehensive social media analytics solution. Take a look at our tool or just write us a mail and we are happy to help. Thank you.

    • Sounds great! Thanks so much for the heads up. Excited to check this one out. 🙂

  • Faux Wood Beams.com

    Thanks, Kevan. I already use several of these tools and marked a few others to be investigated. You just added to the latter list. 🙂 Keep up the great work! Now if only Pinterest was more API friendly for tools. Tumblr, too.

    • Very happy to help!

  • Wow, this is a killer post, Kevan! Great stuff! And big thanks for spreading the Post Planner love! I’ll be sharing this on the PP fan page today! 🙂

    • Thanks, Joshua! Really happy you found this one useful – and so grateful for the PP fan page share! Cheers!

  • Nice list of my favorite apps! And mad love for the Post Planner shout out!

    • Thanks, Scott! Glad you enjoyed the list!

  • Startup Funding

    Great list – nice work Kevan, PostPlanner for content, Buffer for scheduling – this is the killer duo.

    • Great workflow! Really happy you’ve found a system that works for you!

  • nik

    you forgot managefb.com

    • Great one! I’ll check it out. 🙂

  • mkcon

    so usefull

    im apply for my web http://tuvanminhkhang.com/

  • Hey Kevan,

    great post and great tools, personally love AgoraPulse & PostPlanner as well!
    However on the Facebook Advertising space you forgot to mention AdEspresso ( http://adespresso.com ) which is a great tool (I’m biased being the founder :P) for SMBs with limited budgets !

    • Thanks for the nudge toward AdEspresso!

  • Hey Guys, excellent post! I would like to use this chance to add a new tool I’ve founded: It’s called WoowUp and it helps companies to create their own loyalty program inside Facebook, so their customers can earn points for answering trivias and contests, and then they can redeem those points for benefits. E-commerce sites also have the chance to integrate their stores and give points for buying, as a traditional loyalty program, but all integrated inside Facebook! This tool helps marketers to increase loyalty and generate new customers. Thanks in advance for giving us the chance to share it with you guys, you rock!

    • Awesome! Thanks, Martin!

  • I’ll throw Rafflecopter into the mix.

    • Thanks for adding this one, David!

  • disqus_WLd47kPt9Q

    – Không cần cài đặt
    – Giao diện đơn giản, dễ sử dụng
    – Gửi thư quảng cáo chỉ với vài click (ta dùng để post bài lên facebook group)
    – Không giới hạn email gửi
    – Không giới hạn email nhận
    – Không giới hạn nội dung gửi
    – Hoàn toàn tùy chỉnh thời gian chễ giữa các lần gửi
    – Các lần gửi liên tiếp email nhận khác nhau, nội dung khác nhau (để cho tự nhiên :)).
    – Có thể lựa chọn gửi 1 lượt rồi dừng hoặc gửi vô hạn theo lịch đã đặt
    – Có thể hẹn giờ gửi

  • Thanks for
    marking this list of great traffic sources. It is very useful. I was wondering
    if you would be able to add http://bidable.com, the self-serve RTB advertising
    platform for small to mid sized brands and agencies?


  • Kevan, this is a great article.
    One idea that we have developed at Postmechanics (http://www.postmechanics.com),
    is to hide the complexities and algorithms of the analysis and to
    present only information that can help the user act on the data. We produce events, that is important things that happen on your page, and we suggest strategies in order to deal with the events. Perhaps you may consider to include our service in your list, in the next iteration!
    Thank you.

  • Thank you so much for sharing this informative post with us. Facebook is playing a major role in social media marketing.

  • Kádár David