4800819674_3cf963deaaMuseums curate works of art. We digital marketers curate blog posts.

Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.

Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible.

What is content curation? 

I’ve got a short definition for you and a long one. Let’s start with the short one.

Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.

For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet.

For a long time, our preferred method of consuming content was to visit blogs and websites that provided content specific to a niche or topic. This was the milkman model: We wanted milk, so we asked the milkman to deliver it.

All this is changing. We are now more interested in a Costco model: We want milk—and eggs and cereal and batteries—so we go to one spot to get it all. Content curation could be intended as this one-stop shop for quality content, saving time for others by digging up the good blogs, awesome sites, and killer posts and presenting the best stuff in one place. Sites like Medium—the specific one mentioned in Kaput’s article—fall under this umbrella.

Here’s how Mike Kaput summarizes the story:

In a world of nearly infinite content, consumers are looking to one-stop shop.

Mike Kaput quote

At the same time, it is also helpful to note what content curation is not.

Curation is not aggregation.

What’s the difference? I’ll admit it wasn’t plain to me at first. Mark Sherbin explains that the difference is in how the content is collected. Aggregation is algorithmic. Curation is handpicked.

Content aggregation relies on automation, using algorithms to find content.

Content curation features handpicked content, often introduced with a snippet of copy from the curator. Performed correctly, content curation can create a big value addition.

The human element of curation is a huge source of its value. Algorithms can do a great job at surfacing stories that meet certain standards, but there will always be posts that fall through the cracks. Handpicked, human collections can find content that might resonate outside of standard measuring tools, and the end product of a handpicked curation will always be unique.

Amanda DiSilvestro, writing at Search Engine Journal, lists a number of other significant benefits to a good content curation strategy. These benefits include:

  • You improve your relationship with the sites whose content you share.
  • You grow your authority on a subject (provided the curation is top-notch).
  • You add quality content to your site or timeline and create a great resource for others.
  • You save time from creating content yourself, from scratch.

Examples of where you might use content curation

Content curation can work itself out in a number of different ways. Depending on your marketing focus and content strategy, one of these three curating methods—or multiple methods—could be a fit.

Curate content in a weekly blog post.

You may be familiar with these link roundups. They’re simply posts that collect helpful resources from around the web on a given topic (the very definition of curation). 99u does a short and sweet weekly wrap-up of curated links from their own site and from others.


Curate content in an email newsletter.

We’ve highlighted a few of our favorite newsletters before—Austin Kleon, Next Draft, Digg, and Alexis Madrigal, to name a few. Here’s an example of one from Shane Parrish of Farnam Street that again highlights content from his own blog as well as the other interesting links he’s found elsewhere (with a section in between for the books he’s currently reading).

Farnam Street newsletter

Curate content on your social media profiles.

On social media, curation is likely to be part of the mix of content you share. You’ll still post personal updates, brand mentions, and miscellaneous other content. Curation would simply join the schedule.

We’ve mentioned before that a possible rule of thumb for social media content is the 5-3-2 Rule: For every 10 posts, five of them should be content from others, three should be content from you, and two should be personal, non-work-related.

The Unbounce Twitter account does a superb job at mixing up the content it curates and shares. There’s a nice blend of stories from Unbounce and from elsewhere, curated to fit a specific digital marketing niche.

Unbounce Tweets

How to curate content as efficiently and expertly as possible 

If curating content is something you’d love to try for your marketing efforts, you’re likely wondering about the one big hurdle: time. How much time does quality content curation take?

Certainly, there is a time investment involved in doing it right (as with most things done well). But don’t let this dissuade you from getting started. There are a number of resources, tools, and tricks that help make the curation process even easier. Here’s what’s involved.

Content Curation Guide

Find unique places to discover exquisite content

We collected 17 off-the-radar places to search for new content. The off-the-radar spots are often quite good; there’s content on those sites that your audience may not have seen before, which adds an immediate boost of credibility for you and a boost of value your readers.

Our list includes spots like Feedly, PocketHits, subreddits, and GoodReads, and we could have had included even more (Swayy and Quora were popular mentions in the comments). Here are four to get you started, and you can check out more from the complete list:

  1. BuzzSumo
  2. Medium collections
  3. SlideShare

In addition to these unique places, there are some common, popular sites that you can also use to sift through new stories.

Try a Google blog search or a Google News search to see what current stories are bubbling up and might be of interest. Also, content aggregators like Alltop can be good resources for finding new types of content to read and share. Here’s a look at a sample of results from Alltop’s main page:

Screen Shot 2014-05-02 at 6.40.34 AM

Of course, the social networks themselves can also be quality sources of content. Specifically, you can dig down into communities or advanced topic searches to find gems that are specific to the areas you want to target and curate. On Twitter, you can set up lists of those who share interesting links. Inside your email, you can filter the RSS feeds and newsletters into their own curation folders.

As you can see, there are a wide variety of sources. The big job is to narrow them down to what suits you and your audience best.

Read what you find

I can admit to being tempted to skim a story and share it—or skip the skimming altogether and jump straight to sharing! There’s just so much content to read and so little time.

I’m clearly not alone in this temptation. Do people read what they share? Not exactly.

Writing at Time.com, Chartbeat CEO Tony Haile provided a number of fascinating insights on time and attention on websites and blogs. His Chartbeat tool measures the time spent actively engaged on a page, so he has data behind how much we read before we share an article.

Studying 10,000 socially-shared articles, Haile came to this conclusion:

There is no relationship whatsoever between the amount a piece of content is shared and the amount of attention an average reader will give that content.

Here’s the pretty chart behind the research. Notice how the articles with the highest social activity fall into the “low read time” category.

Reading vs. sharing

If everyone’s doing it, then what’s the big deal? That’s a dangerous mindset to drift into. There are some pitfalls to sharing without reading.

  • The story could be far worse quality than you anticipated, and it’d reflect poorly on your tastes and opinions.
  • The story could have a misleading headline. It could take an entirely different angle than you expected.
  • The words, language, and visuals may not be inline with your brand standards or policies.
  • You might be asked to give your opinion on the article.
  • Many people view it as a shady practice or even dishonest.

Take the extra time to read the valuable posts you’ve saved. There are a handful of tools that make reading a bit quicker: read-it-later apps like Pocket or reading hacks like OpenSpritz.

Pick out your favorites

As you read, make note of the stories that really stood out to you and that you’d like to share. There are a number of different ways of organizing these, ranging from old-school to highly automated.

Compose your curation post or email as you find the content. Keep an ongoing draft.

Store your gems in a spreadsheet. Get collaborative with a team sheet from Google Drive.

Create a bookmark system. Use your browser’s built-in saving mechanism for a curated folder of content.

Automate your best finds with a simple workflow. There are scores of IFTTT recipes that deal with saving links to spreadsheets, Evernote, and Buffer.

Share right away. Skip the saving step and go right to sharing (more on that below).

Depending on what you’ve decided for your curation strategy—blog posts, newsletters, social, something else, a combination—you can jump right in at this point. Sometimes, after searching for the right content and reading over it, the sharing can be the easiest part.

Batch and schedule: The shortcut to social curation

If you choose to share your curation on social media (great idea!), you have a number of tools at your disposal and one neat time-saving trick: Batch and schedule.

I don’t know about you, but I find it hard to believe that I used to share all my content on social media one-post-at-a-time, direct from the native client, whenever I happened to be logged in. There are simpler, more efficient ways of doing things now.

Batch your curation

Set aside time in your schedule to do all your searching, finding, reading, and collecting at once. I know I’m always quite tempted to dip in and out of my various curation sources like RSS and newsletters, but that’s never the quickest way.

Schedule time each day, every other day, or once a week. Then sit down and do it all. There’s seldom a reason to curate in real-time unless it meets a very specific need for your brand or strategy.

And if you happen to come across a particularly fine bit of content outside your curation batch time, have some safeguards in place. Linda Dessau recommends emailing the link to yourself, adding it to a bookmarks folder, or using tools like Pocket or saved.io.

Schedule your curation

The potential pitfall of collecting all your shareable content at a set time is overwhelming your audience by sharing it all at once. Scheduling tools like Buffer were built to address this pain point. You can share great content whenever you want, regardless of when you discover it.

We’ve written in the past about the best amount to post to social networks, so you might consider these tips when you’re building out your batch and schedule.

  • Facebook: 2 posts per day
  • Twitter: 5 tweets per day
  • LinkedIn: 1 post per weekday
  • Google+: Up to 5 posts per day without losing engagement

(Curious about timing it right with these frequencies? We’ve got you covered there!)
The Frequency Guide for Curators

A good, final reminder from Dessau for those who go the scheduling route:

Remember: Whenever you schedule content on social media, check back for reactions so you can continue the conversation.

It’s a key to automation: Don’t set it and forget it.

Inside the Buffer curation process

Curation is a regular part of our daily activities here at Buffer, both in our social media marketing and in the Buffer product itself.  We share the best stories we can find from our archives and from the web to our profiles on Twitter, Facebook, Google+, and LinkedIn, and we curate a list of content suggestions that are offered fresh each day for folks to pick up and add to their buffers.

Curation for content suggestions is something we’ve been refining, experimenting, and testing out since the feature launched just a few months ago. We’re always looking for ways to improve (let us know if you have any tips). Here’s where our process lies today.

Step one: Content sources

Our content suggestions are like a peek into the content we consume at Buffer. So our sources reflect our tastes in blogs, news, and media. Courtney (Buffer’s Head of Content Marketing) is great to cover the lion’s share of suggestions, and when I happen to chime in with a few, these are two of the sources I draw from most often.

1. Feedly

My reading list on Feedly includes 42 blogs, some of which post daily, others that post far less frequently. Here’s the list (see any of your favorites on there?):

feedly list

When I need to power through a big chunk of these, I get a huge boost from Feedly’s share counts, which are posted just to the left of the article titles in each feed. The larger the numbers here, the better signal I get that this content could be valuable to a wide selection of readers and Buffer users.

Feedly screengrab

2. News.me

A second great tool that I use is a personalized daily email from News.me that tells me what stories were popular among my social connections over the past 24 hours. I try to keep my in mind who I follow on Twitter and Facebook  so that I can get the greatest value possible from this News.me email. It is an email I open every single day, without fail.


Step two: Organization

We do a variation of batch and schedule for our content suggestions. As we find interesting links, we run the Buffer browser extension to create a short URL and description, then we copy this text and place it into a shared spreadsheet. The spreadsheet helps us stay organized day-to-day and week-to-week  so we can check to see how each day is filling up and look back into the archives as well.

Daily Suggestions

Step three: Publishing

For publishing, we rely on a tool built by our Buffer engineers. We enter the information from the spreadsheet into our suggestions admin panel, and engineering magic does the rest.

As far as how much we curate, each day there are eight new suggestions. Five new suggestions appear inside the app each day—one quote, one link to a Buffer article, and three links to super content elsewhere. Three new suggestions are emailed to folks with empty buffers—one quote, one Buffer article, and one link to content elsewhere. We’ve found the mix to be a pretty good ratio, but of course, we’re always open to experimenting.

We also curate great content on our social media presences as well—it’s fun to mix it up.

Your turn

What does your content curation process look like?

I love a good curation outpost—either on social, on a blog, or in a newsletter. If you have one that you’d like to share, I’d be super keen to hear about it and see what you’ve put together. Feel free to leave a link in the comments, and if you’re willing, to let us in on a curation secret or two!

P.S. If you liked this post, you might also like 17 Unique Places to Find Great Content to Share and The Ultimate Guide to Becoming an Amazing Twitter Curator.

Image credits: Mr.TinDC, Time.



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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • For our “Keeping You Organized” podcast we have a Twitter list of the top professional organizers and monitor what they are talking about. Twitter may be near death for other reasons, but this feature is a great way to see what a group of people are talking about.

    • Love that idea, John! I’m curious how many folks you have on your Twitter list?

      • For this particular purpose only about 30 thought leaders in the industry

  • Great point Kevan. I also like to check out Reddit for my topic much like you use the shares on Feedly.

  • philhill

    I hook up feedspot.com (an RSS aggregator like feedly but it comes with an RSS output for topics) with flashissue.com (a drag and drop email newsletter curation tool) to create a curated email newsletter in a couple of minutes.

    I also hook up the evernote clipper with flashissue (using Zapier) so I can curate articles on the hoof. Here’s the Zap i use https://zapier.com/zapbook/evernote/rss/4000/rss-of-new-evernote-notes/. Just plug in the RSS output into flashissue or any other curation tool you use.

    All in all = great content for emails in a fraction of the time.

    (full disclosure, I’m the founder of flashissue)

    • Sounds real interesting! I’ll have to take this for a spin. 🙂

    • sipwomen

      Yes, Flash Issue is great. I just don’t want to pay double for Mailchimp and Flash Issue.

      • philhill

        thx @sipwomen:disqus

    • man you are rocking along

  • Two of my favourite tools, besides Buffer, are IFTTT and Goodbits.

    With IFTTT, every tweet that I favourite sends the linked article to my Readability account. https://ifttt.com/recipes/171150-favourite-tweets-are-saved-for-reading-later

    Goodbits makes a Chrome extension. When I click on it – it pulls the URL, a short description and the image from a webpage into an email newsletter. I curate the links for the email newsletter throughout the week and send it to a Mailchimp list on Monday mornings. http://www.goodbits.io *Note – I wrote a post for the Goodbits blog*

    I’m always on the lookout for the most effective tools and services for content curation. Only a select few have made it into my daily routine.

    • Thanks, Tera! Those are some lovely tools. I hadn’t found Goodbits yet, so I’m really looking forward to trying this one out.

      • Great! It’s very much in the vein of Buffer’s philosophy – life is too precious for menial curation tasks 🙂 Thanks for sharing your process!

    • Hey!

      Any updates on your content curation tools?

      • Mem

        Here’s my process for discovering content. It’s not a tool per se (more a spreadsheet) but works for me and it’s a lot cheaper than paying for a service!

        Over time I’ve built up a list of nearly 100 sites that I know I can turn to in order to find content related to pretty much every niche.

        The sites are mostly content aggregators (digg, delicious, buzzsumo, stumbleupon, flipboard etc).

        To make sure I keep the type of content varied I also include a mix of video sites, ‘viral’ sites (buzzfeed/huffington post et al), picture sites, sites to get quotes etc

        When I’m looking for something new to share, I’ll head to my spreadsheet then enter my keyword.

        With a simple excel formula, I’ve made it so that all of the urls automatically update to the right page on all of the websites in the list (based on the keyword or topic that I’ve entered).

        So for example, if my keyword is “marketing” I’ll enter the word “marketing”, and rather than the url taking me to http://www.digg.com, the link within the spreadsheet will automatically update to digg.com/search?q=marketing

        I can then work my way down my list of sites, looking for any articles that catch my attention.

        As most of the sites are content aggregators, they’ll link to other websites where the content originates from, so there’s no danger of me constantly sharing the same sites over and over again like a broken record.

        This saves me hours and ensures I’m only ever sharing highly relevant content that’s performed well on these top sites!

        If you’d like to find out more, and download my spreadsheet for yourself (free) I’ve got a full write up on the process and all the websites that I use over at http://www.businessmem.com/this-is-the-ultimate-guide-to-finding-epic-social-media-content/

        • That’s some amazing stuff. Will definitely check it out.

  • Stefan Ritter

    A few months ago, a friend and me started to build a tool to help us find good content. We are currently looking for beta testers: http://www.buzzr.io
    And to get us off the ground (and pay for the servers) we are also offering a tweet4me service: http://www.buzzr.io/tweet4me which gives you daily tweet suggestions based on your topic – and as a buffer user/lover integrating it with buffer is on the top of my todo list 😉

    • Awesome, Stefan! Excited to try this. 🙂

  • Crystal Henrickson

    I’ve recently started using Quiet.ly to curate articles. I like the ability to collaborate with colleagues to create lists, and the slide sharing interface they’ve got to add it to a blog post. Here’s a list I’m working on for Community Managers: http://beta.quiet.ly/list/3869-be-an-awesome-community-manager

    I’ve been testing Goodbits too, and like it’s simplicity.

    • I’m going to have to check out Quiet.ly! Thanks so much for the tip there, Crystal!

  • I aggregate over 50 blogs into Feedly and buffer the best ones that my audience will appreciate. Unfortunately there’s no buffer integration with tweetbot so I save to pocket and then buffer from pocket.

    • Sounds like a handy workaround, Dave! Pocket is a big part of my curation workflow, too. Love the look and feel of it. 🙂

  • Thanks Kevan for so many great tips and tool suggestions. I was unfamiliar with many of them – especially IFTTT.com. (Now I feel old, thanks!) Also, thanks for clarifying the difference between automation and aggregation – “Aggregation is algorithmic. Curation is handpicked”. I always (mistakenly) assumed they meant the same thing.

    • Thanks so much, Thea! I think you’ll really like IFTTT. 🙂

    • They’re not the same thing, but the distinction will blur over the next year’s as semantic analysis tools enable us to deliver machine-assisted curation.

  • Agnes Dadura

    Good tips. I think I will need to start using feedly. I somehow abandoned my Pocket, since I can just log-in onto my google chrome and have the favorites there (and it is a big library… but somehow categorized). I only use Pocket if I know I will need the link on my phone. I love the Buffer curation, I respect how you’re not only sharing your own content, good job. Also, Kevan, you read a LOT, and it is apparent in your posts, it’s amazing.

    What other tools I use… well, not sure if that counts, but I like to keep a notes in Evernote with links, where I can write down my own remarks and tag it well so I can find them later on.

    • Evernote is a big hit here at Buffer, too! 🙂 So glad you enjoy using it, Agnes. I’ll admit to letting my Pocket reading slip every now and then, too. Sometimes I have to devote a Pocket Power Hour to get over the hump. 🙂

      • Agnes Dadura

        I might need that kind of hour… or two 😉 Yes, Evernote is quite awesome if you only use it consistently. Too bad my company started blocking it 😐

  • Andrei

    I’m using a combination of Readability – IFTTT – Pinboard – Buffer for couple of years now. My personal archive is located at links.andreiluca.com but I’ve also started sharing articles on ReadingPack (readingpack.com/andrei).

    • Sounds great, Andrei! I’ve yet to try Readability. I might have to take it for a spin with your recommendation. 🙂

      • Andrei

        It’s similar to Instapaper or Pocket, a bit simpler (focused) maybe.

        I usually mark articles as Read Later using the browser extension, after I read an article I mark it as favorite and/or archive it. Favorited articles are saved to Pinboard. Using Pinboard RSS I can share them to Buffer, Mailchimp, ReadingPack etc (using IFTTT to stitch web services together of course).

        • Awesome stuff, Andrei! Thanks for the bonus info there. 🙂 I love simplicity in an app, so Readability might be right up my alley!

  • Thank you for the invaluable information!

  • I use IFTTT to tie together a number of curation and sharing tools:
    – Pocket: when I find something useful, I 1-click add it to Pocket so that it’s Queued for processing in my next curation session (most mornings – I agree that it’s best doing it in batches)
    – Diigo: this is my personal online bookmark library, where I store everything I find useful. I open pocket and tag the resource in Diigo
    – if I tag it ‘like’ in diigo, IFTTT then reposts it to my “TumblrHub”, which is a more userfriendly version of a subset of my library, plus original longform blog posts, portfolio, etc.
    – if I tag it ‘yampost’ or ‘yamlike’ in diigo, IFTTT also posts it to my company’s yammer account
    – when the post appears on tumblr, it has the tags I gave it on Diigo. If one of those is ‘tweet’, IFTTT then Buffers my Tumblr post, using a specific template so people know I’m tweeting something I found useful and is on my TumblrHub.
    – I even have a script which takes my G+ posts with a certain tag and reposts it to Tumblr, although the result isn’t very atractive so I post it to Drafts for further editing.

    I made a video explaining all this on my TumblrHub: http://mathewlowry.tumblr.com/post/59662964425/taming-the-firehose-scan-queue-tag-and-share

    Hope it’s helpful.


    • Incredibly helpful! Thanks, Mathew! I’ve got a growing collection of IFTTT recipes, and I think I’ll add a few of these if you don’t mind!

      • You’re very welcome so go right ahead. Other people may find the approach useful, so please give the video post some love on Twitter. 😉

  • I feel like mentioning IFTTT now after so many comments, is going to sound like a broken band, but this is one tool that has made “internet work for us”. It is irreplaceable. IFTTT team can’t be praised enough for creating this powerhouse.
    I use a combination of IFTTT, buffer, Google drive and pocket recipes to curate the best stuff I find throughout the week. I agree that sometimes I just skimp through some articles.
    I found that some articles are worth sharing immediately so I keep collecting them in buffer. Those that are long reads or call under ’weekend reads’ category, I collect them in Google drive. Generally, I try to post them on Saturday on my blog http://www.techacker.com but once in a while I miss it. (Self note: I need to be regular)
    Mostly I curate articles on social media and entrepreneurship, so buffer blog, Inc, entrepreneur and fortune are big part of my collection.
    It will be unfair, if I don’t mention News360 and Flipboard because if you set them up correctly and have the right set of feeds, they are the powerhouse to bring really good content your way. I just set aside some time to go through what’s hot in my feed in these two places and store them in pocket and Readability.

    Because of this article, and the comments from like minded people, I also came to know some new tools, I will have to definitely check them out.
    Thanks for sharing the great insights and a basic difference between aggregation and curation. You continuously amaze me with your thoroughness in your posts… Can’t thank you enough.

    • philhill

      Zapier works as well (they seem to have the same integrations). My fave is linking Evernote clippings to ouput as an RSS feedfeed. The RSS can be plugged into your blog or an email curation tool for Gmail users like flashissue (my company).

  • Beatriz Arantes Magalhães

    Hi Kevan! Great article. I really like the way you detail the whole process. Congratulations 🙂 I work for a content curation platform, Groupiest.com. The purpose of the platform is to put together all the processes. discovery and publishing/schedulibng. We just launched an update of the search engine, powered with Big Data technologies, and it’s free and easy to use. And it’s compatible with Buffer for scheduling :). It would be great if you or one of the team could take a look and send us some feedback. Read you!

    • Thanks, Beatriz! Sounds like a great one to check out! 🙂

    • I saw pricing on the site but you said it was free? I’m confused.

      • Beatriz Arantes Magalhães

        Hi Dirk,
        It’s free for 15 days, then you have to upgrade to premium (this comment is from one year ago, sorry about the confusion). Anyway, it’s worth a try. We’ll love to receive your feedback. Cheers!

  • I think I’ll curate this. 🙂 Seriously, helpful “how to”. Thanks Kevan.

  • Another great article by Kevan. Love reading your stuff — so helpful and some great content tips here.

    FYI we just released some new handy content curation tools for Twitter.

    Here is a write up on it:


    • Thanks for the tip (and the kind words), Kevin! 🙂

  • SicaBixby

    How funny this was a suggestion on Buffer and I was listening to it being read to me using the Pocket app. Great article.

    • How interesting! Sounds like audio is part of your curation workflow? That’s a real neat way to do it. 🙂

  • Great write up. I love posts like this because despite what I think I know, I always learn something. Creating content is much more difficult than I ever thought it would be before I actually started blogging.

  • Thomas Loh

    Just use Trapit http://trap.it/

  • Pawan Deshpande

    For more business grade curation, you can use Curata (www.curata.com). We have a seamless in product integration with Buffer, along with dozens of other tools including Content Management Systems and Marketing Automation systems.

  • Thanks for share new curation sites.

    What about Scoop.it?

    • Orville Nim Rosillo

      let me check it. hmm.


    Great article! Also I value and appreciate the suggestions from some of the comments below.

  • Meg_Sutton

    Awesome post! There’s been a lot of worry about the ethics of content curation and using other people’s content. But, content curation can be 100% ethical when done right. This includes using new images and titles so your curated post won’t compete with the original in search. Also, it’s important to annotate pieces you curate with your own insights and opinions. This not only ensures that there has not been a direct copy and paste of content, but it also adds additional value for your readers and allows you to put in your two cents. Check out this 30+ page eBook for more on content curation ethics – http://www.curata.com/resources/ebooks/content-marketing-done-right/

    • Thanks for your awesome insights here, Meg! And that ebook looks really informative! Downloading now … 🙂

    • Randolph Sellars

      Thanks Meg, downloading the ebook now.

    • 100% agree on adding one’s own insights to curated content. Otherwise, it’s simply broadcasting without any attempt to actually engage. Will check out the eBook – thanks for the link 🙂

    • Lakeshore West Post

      We agree with Meg, it can be a fine line between curating and just mindless sharing of other peoples work. Our big issue is that most content we see – quite frankly – is just regurgitated versions of 5 ways to . Our readers expect more from us and it was as meg is referring to – genuine annotation, real relevance. And then there is definitely a question of ethics let alone potential grounds for liability.

  • Randolph Sellars

    I’ll soon be launching a new website that will feature original blog content as well as curated content. I’ve been saving potential curated blogs to a Scoop It page. My question is what is your favorite tool for copying the article before republishing? Of course, I plan to introduce and comment on each article and have a link to continue reading the whole article on the original site.

    • Great question, Randolph! Seems like we end up doing a lot of copy-paste on our end when we’re jumping from curation tool to curation tool. Our curated content goes from the Buffer browser extension to a Google spreadsheet to a Buffer admin area for our content suggestions. Hope this insight is helpful! 🙂

      • Randolph Sellars

        Thanks, Kevan.

    • If you have a WordPress blog, you can use the Press This bookmarklet to send the article title and link to your blog as a draft, maybe with a copy/paste of the particular quote you’d like to discuss. Then, when you’re looking for blog fodder, you’ve got a collection of drafts to present with your remarks. Once you publish, you can then disseminate to social media, either manually or automatically via plugins. I like this method, as it allows me to stockpile drafts directly on my blog as I’m reading.

      • Randolph Sellars

        Thanks Erin! Great suggestion. I’ll try that when I get my new WordPress site up and running.

  • It’s really amusing to me how little people read what they share, and how it’s gotten to the point where we have to tell them why it might be a bad idea. While slightly depressing, the good thing is that it’s much easier than ever before to go the extra mile. Just… read!

    • Tho

      Great that you look at it like that, good mentality 🙂

  • Tho

    Nice blogpost!

    There is a difference in social curation on Twitter and in a blog.

    Right now, I am working on a blogpost about Google+ in which I mention 10 different articles about Google+. Before making it, I made sure to use both Feedly, Twitter favorites, e-mails to myself and Evernote to save articles and ideas. This will eventually become a draft blogpost in Evernote, and then get published on my blog. All the articles mentioned in the blogpost are read carefully by me.

    On Twitter, this is different. I usually share thing straight from Feedly if I like it a bit. It then goes into Buffer so the sharing time is good.

    • That’s a great point! The process can definitely look quite different based on different networks and media. I think a lot of folks can jive with your experience on G+ versus Twitter. Thanks for bringing this up! 🙂

  • testt


  • Great article – nice job!

    Personally, I use Contentimo which auto curates content into topics I choose, and then I select the best articles for either: quick sharing, curated sharing (with commentary) or I use the in-built “send to writer” feature – to get a fresh summary created for me which points back to the original source. I can put this all on auto-pilot if I prefer for certain content that has a specified number of shared already.

    This dramatically reduces my input time and allows me to get more content shared and published. I’m sharing 100 posts per week now, plus getting 20 unique blog posts published – all of which takes about 2 hours of my time.

    All in all, the right tool, with the right process, can help you get much more done.

    There’s two reasons to leverage a great curation, sharing and publishing tool: 1. You can get more done in less time, and 2. You can use the time you save to (a) ensure social sharing is visually pleasing – say using Twitter cards, which makes a huge difference, and (b) you engineer time to craft weekly long form articles which are complimentary to short form posts and sharing links.

    A word of warning though, a fool with a tool is still a fool – meaning the content has to be relevant, engaging and written well.

  • larry_parba

    Well , Great Insights Kevan . i learn a lot from this article hope you will add more .
    content curation . 🙂

  • For those interested in niche video content curation, check out what we’re doing at HealthPolicy.tv.

    • Orville Nim Rosillo

      i’ll this one. cool!

  • Hi! Kevan Lee, allow us to share as well a great tool named Feed Curator.

    Feed Curator makes your domain expertise valuable!
    We make it easy for you to use your domain expertise to deliver the best content on the web to your audience under your brand.
    http://feedcurator.com for free.

    • Orville Nim Rosillo

      i’ll check this tool, thanks.

  • Orville Nim Rosillo

    interesting blog Kevan, thanks. tips on frequency guide curation is very helpful.

  • Awesome information shared by you! Easy to understand and follow! Thanks!

  • Alex Bisset

    This is a great article, it really does a good job on explaining content and how to create content. One tip I like to give companies that do not have the time or resources to give content the time and attention it takes to have successful and compelling campaigns is to outsource. It is a good idea to outsource to companies like Opentopic, where you can their content marketing software for content discovery, content curation, content publishing, content analytics, and newsletter creation to cover all your content marketing needs. The once the content is live Opentopic’s content analytics capabilities will help you evaluate and monitor engagement and performance to make content marketing work for you.

  • Sifiso

    Thank you! This was very helpful

  • Content curation without return traffic is useless.

    To solve this problem we created – http://sprd.in . It drives return traffic to your site with each link you share. See demo: http://sprd.in/2111M

    [p.s. I work at sprd.in]

  • gevaperry

    Great and very thorough post. There are also some great tools out there for content curation. I recently started using Folloze, which can be used to share curated content privately or publicly by creating content boards. Take a look http://folloze.com

  • Thanks Kevin for this full bodied article and resource. I am one of those that literally used to spend hours writing a new article, and getting tired, I have learned lots from this article and I am sharing it in my blog as a resource if you dont mind @ http://juleskalpauli.com/content-curation-create-blog-fast/ I use Scoopit and Paperli a lot too and lately IFTTT as well.

  • Stumbling on this a little late, but Kevan, thanks so much for mentioning the Unbounce Twitter feed! It’s no easy task for me (previously) and now our community manager Hayley to curate all the links we post (as I’m sure you know) but it’s worth it. We’ve considered automation but like you mentioned, it’s not 100% reliable to catch “all the good stuff” consistently.

    Our mandate on social is to build and nurture an online community of smart conversion marketers, which we try to do with a combination of our own content and the content of people we trust 🙂 We’ve played with different posting schedules and type of posts to find something that works well for both us and our audience, so as not to ever come across as over promotional.

    Besides keeping an eye on my own Twitter feed, I personally rely on my Feedly to find a lot of great content to share, and BuzzSumo is another favourite.

    • Thanks, Tia! It’s so amazing to hear your workflow and process. Sounds like a really great strategy – love the emphasis on hand-curated stories. It’s definitely been a great experience to browse your feed. Thanks so much for the hard work!

  • Darshan Paladiya

    On “the curation” note, I would really like to claim that Buffer is also a great curator. I have found numerous new tools & websites which I previously never knew while reading Buffer blogs (as with this post too).

    Alltop is my personal favorite when it comes to finding great content worth curating. Anyway, thanks to Buffer for creating such a great productivity resource. Keep sharing. 🙂

  • Mark Isero

    Great article and conversation. My challenge is after sharing. What then? Does content get lost? Too bad that Snip.it closed; it was the best collections curation service out there. (I haven’t found an alternative that is as functional and visually appealing.) Do you have ideas? (I’ve tried Scoop.it, Flipboard, Annotary, Bundlr, and more.)

  • Pinterest is a good tool to use. I created a hidden pin board called ‘Daily Finds’ where I pin articles I’m interested in reading, curating and sharing in a post.

  • Akash Ranglani

    For Content Curation I would recommend http://www.gocinchy.com.
    Best content curation tool when all the advance feature. worth trying.

  • Belladove

    Perfect defination – Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.
    automatic paraphraser

  • Great article. It articulates well why content curation is important and the many ways it can be used.

    I do have a slightly varying definition of what it can do. I believe that content curation can be great for content marketing strategies. There’s no shame is taking something someone has written and then expanding on it with new insights and perhaps looking at the topic from a different perspective. So while you are not creating completely new content, you are intelligently expanding on content.

  • So many tools and only a few hours in the day!

  • Elia Palme

    Here is another platform you may also want to consider: Segmento (http://segmen.to).
    It helps you find online articles based on your interests, keywords, etc., select the best articles based on its relevancy or its social impact and than easily share it to your social medias.


  • Cathy Cotter

    Thanks for the great article and really helpful points @terakristen:disqus

  • Ennes Esterman

    Hi Kevan, very nice article!
    To find relevant content of high value, I would suggest http://segmen.to: it is a platform for content curation that helps you find online articles based on your interests, keywords, rss feed, etc.. You can then select the best articles based on their relevancy or their social impact and than easily share them to your social media or mailing list or blog.

    By using the following link: http://goo.gl/7iP5DJ you can even get a discount upon registration!

  • I have been doing research on content curation lately, and Thanks for sharing this wonderful guide. I am also reading the content curation guide from Curata.
    Sincere thanks from http://www.infographicscoop.com

  • I’ve have been slowly changing my curation strategy to make it more public since I read this. Since then I’ve evolved curation into both a list building tactic, and a way to keep engaged with my prospects. Needless to say I’m using Buffer as part of the process 🙂

    I’ve written more about it and included some of the templates I use on my blog:


  • Sue Bonhill

    Super simple way to find evergreen content or content from opinion leaders: tweetuncover.com

  • Hi Nate, Elink.io is another great tool to turn web links into visually appealing newsletters, web pages and website embeds. It is one of fastest ways to curate and publish visually appealing content in minutes. Would love to hear your thoughts..Cheers!

  • francois

    Great post. I recently resurrected my old website (Dailybureaucrats.com), and you provided me with helpful advices. I agree that carefully reading what you find is crucial. And, obviously, to keep doing that, you have to love your topic. Twitter has recently become a good source of interesting links for me.