writingAs I was brainstorming ideas for my last post on the Buffer blog, I started reflecting on what I’ve personally learned during my time at Buffer.

My writing process is considerably different today than it was when I joined Buffer nine months ago, so hopefully you can find some nuggets in the mistakes I’ve made and the lessons I’ve learned that might help you as well.

Slow beginnings

When I first joined Buffer, Leo had been running the Buffer blog pretty much on his own: he wrote or sourced the content, published it and promoted it all. Leo and I approached blogging from almost exact opposite ends of the spectrum; Leo is great at getting something up quickly and tweaking it to fit, whereas I was prone to spend a long time on my “first draft,” which was more like a fourth draft by the time I eventually sent it over for Leo to look at.

Depending on the style of the blog post and the topic, I would take 1-2 full days to write a post for the Buffer blog when I first started. I remember thinking how silly I was to underestimate my writing time: in my interview with Leo, I estimated that I could write one post per day, but it probably took six months before I got to that point.

I made a few mistakes on a regular basis in those first months. One was to research too much, which hurt me in two ways: one, I had too much information collected about a topic that I wanted to squeeze into a 1500-word piece. I would either struggle to leave out research which I found interesting, or squeeze it in so that I ended up with upwards of ten different sources for one blog post.

The second way this hurt me was simply by taking up too much time. Paul Graham wrote a great essay about how we spend our time. He says that sitting on a couch all day watching TV is so enjoyable and unlike work that it sets off our alarm bells pretty quickly. Most of us would struggle to get through a whole day of that without feeling really bad about wasting time.

When you do “busy work,” however, it’s not that much fun and it looks a lot like work. Emails are a good example: you’re sitting at your desk, using your computer, and you’re not having fun, so you’re probably working. Only, you can get through a whole morning of emails and look back to realize you didn’t get anything important done. That’s what research can be like.

Particularly on a topic I don’t already know much about, I tend to get sucked in to reading everything I possibly can about it before I start writing. For a journalist that has months to complete a piece, that might be feasible—and even admirable. But for a blog that’s aiming to publish a new post every day, there’s no time for research beyond the minimum you need to explain the topic to your readers.

todo list 2

Another thing that slowed me down to begin with was managing my workload. Working full-time at Buffer meant I had other tasks to do aside from writing blog posts: helping out with projects in other areas of Buffer, working on emails to our customers to announce new features, answering blog comments and more. For a long time I struggled to find a balance between the different types of work I needed to do. I have some ideas about this which I’ll come back to later.

Experimenting with my workday

Something I love about the Buffer culture is the emphasis on self-improvement: not only by simply doing things we know are good for us, like exercising more, but also through experimentation.

I’ve done several experiments on my workflow and my daily routine over the past nine months to eventually arrive at what seems to be working well for me now.

Originally, I worked from around 8 a.m. or 9 a.m. until about 4 p.m. or 5 p.m.—a regular workday. When I realized I had a lot of work to get through besides my blog posts, I tried pushing my blog posts up to the top of my to-do list each day, working on those before I did anything else. I often fell into the trap of moving on to smaller, easier tasks like answering emails or blog comments, just to check some things off my list, and my blog posts would still take a couple of days to get done.

Not only did this process slow me down, I felt pressure a lot of the time: either because I had so many things on my task list that I hadn’t started, since I was working on my blog post first, or because I had a whole blog post to get done that I was ignoring to work on smaller tasks.

I had always thought I was a morning lark, who worked best before lunch. A few months ago I realized that I didn’t know this for sure, and I’d actually noticed I was working in solid, focused blocks right after lunch many days. So I tried a new experiment: I worked on my own startup before lunch and started my Buffer workday at 1 p.m. This worked to a point, but I found that if I wasn’t done for the day by around 6 p.m., my energy started to wane and I struggled through the last part of my day.

At various points in my time at Buffer I also tried working until 10 p.m. at night, and starting at 6 a.m. or 7 a.m. to get a head start. I tried blocking out distractions, working in coworking spaces or at home by myself, working in silence or with various types of music. Buffer’s culture really encourages this type of experimentation, and we’re lucky that we have a supportive team to share our progress with. I’d highly recommend trying this yourself if you’re struggling with productivity at work.

Drastic changes that led to increased productivity

Right now I have the best daily routine setup that I’ve tried. I’m really happy with how it’s working after the first few weeks, and I expect I’ll stick with it now that I’ve found something that suits me. On a day I’m working at Buffer, my day now looks something like this (keeping in mind that I’ve been working part-time at Buffer for the last few months, so I no longer have extra tasks besides writing blog posts):

7am: Get up, drink coffee, read, generally just sit around and wake up

8am-12pm: Start writing today’s Buffer post

12-1pm: Lunch

1-2pm: Complete any editing that needs doing on my last Buffer post

Depending on whether I’ve got edits waiting to be done on my last Buffer post, I’m usually done for the day by lunchtime or just after lunch. The high of taking my lunch break knowing my day’s work is done is huge.

working on mac

I originally got the idea of working until noon from Sean Ogle. I was fairly skeptical that it would work for me, but I’ve been pleasantly surprised that I’m generally able to focus on one task (writing a blog post) for a solid four-hour stretch. I take tiny breaks during this period to grab drinks, go to the bathroom, check my emails, and so on, which help me to refresh my brain a little. Knowing that my goal is to get my work done by noon, however, helps to nudge me back to work when I get distracted. If I really want to start noodling around on the internet, I have to remind myself that I have limited time until my goal is up, and after lunch I’ll have all afternoon to waste time.

A few lessons I’ve learned

In the process of cutting down the time it takes me to write a blog post from a couple of days to just a morning, I’ve learned a bunch of lessons. Many of these are specific to my workflow, but you might find them useful as well.

1. The right music is important

I really love listening to Pandora, but I’ve found that switching to different artists all the time tends to affect my workflow negatively. I spend more time skipping or liking tracks and checking to see who I’m listening to than I should. This month I’ve paid for a month of Rdio to test whether listening to full albums will help me to focus better. So far it seems to be going well.

2. Lying to myself doesn’t work

Working until noon isn’t a new idea. I’d come across the concept of setting earlier deadlines for yourself to induce focused work before, but I had always thought that it wouldn’t work for me. After all, if I tell myself I have to have something done by noon, how do I block out the little voice in my head saying, I know that’s a lie and I actually have all day to do this so I’m going to check my email again? Turns out, the trick is not about lying to yourself at all. For me, it’s about setting a challenge.

Rather than telling myself, I have to have this done by noon, I tell myself, let’s see if I can get this done by noon—that’d be awesome. Working on a challenge that offers a big reward (more time to do what I want in the afternoon, and no last-minute scramble to finish my work) is a lot more fun and manageable for me that setting arbitrary deadlines.

3. My own mind gets in my way a lot

One of my biggest issues with getting blog posts written quickly has always been that they appear to be huge, audacious projects in my mind. I wrote once before about my process of breaking down each post into subtasks that were manageable chunks of work. Although this helped, I still approached each one as a massive project, rather than just another task on my list.

blog post task list

Now that I’ve proven to myself over and over that I can write a post in a morning without dropping my quality, they’re a lot less formidable in my mind. I think that makes a huge difference to how I work.

It takes a lot of trial-and-error to know how you work

I said before that I’ve tried working early in the morning, late at night and right after lunch. I tested a lot of theories about how I work. I’ve worked surrounded by people, all alone in my house, at coffee shops, in silence, in dark spaces and light, when I’m cold and hot. Experimenting has been totally worth it for me, because I’ve found a system that works really well now. It’s taken a lot of time, though, and if I went back in time to when I started at Buffer, I’d tell myself to be patient and keep experimenting.

working on ipad

Getting something on the page has to happen quickly

Something I’ve learned from experience and from reading advice from other writers is that there comes a point when you need to shake yourself out of research mode and force yourself to start writing. Getting words on the page is that huge push that it takes for a boulder to start moving. As soon as you get that done, you’ve got the momentum to keep going.

Quite often I’ll get stuck at this stage and I won’t be able to get words on the page, even though I know it’s what I need to do. I have a few strategies to help with this, and I’ve found that using them to get something started is almost always the push I need to keep going.

One way I do this is to type rubbish. I may literally start my first sentence like this: “I have no idea what to write about this topic because…” and just type gibberish about the topic and why I’m struggling. Many people have said that writing is important for thinking because it helps you to organize your thoughts. In my case that’s often the case.

Notifications aren’t worth the distraction

I never turn my phone off when I’m writing. This means that anyone with my phone number can call me or send me a text message. That hardly ever happens, so it’s not something I’m worried about distracting me. Email and Twitter, on the other hand, can be huge distractions. The problem with notifications from those is that they’re never urgent. I know that anything I urgently need to take care of will come via my phone from something who actually knows my phone number. No email or Tweet is ever going to be so important that I have to stop working immediately to deal with it. At least not when I’m working in a four-hour stretch, and checking my email every hour or two.

Not only do I turn off notifications, but I keep Twitter and my inbox closed on my computer when I’m writing. If I really want to check them, I need to use my phone, which keeps my computer safe from those distractions until my blog post is finished and I can send it off. That may not work for everyone, but since I’m prone to switching tabs constantly to see what’s going on, I enjoy the freedom of having no interactions available on my computer.

Not having “little tasks” to do helps me focus

One thing I mentioned earlier was that I struggled to balance my writing at Buffer with all of the other tasks I had each day, like replying to blog comments and emails, or jumping into support. I’ve been able to focus more easily in recent months because I stopped doing all of those tasks when I switched to a part-time employee. I think there’s still a lesson to be learned from my struggles though, which I expect I’ll face again in the future.

todo list

Because I always had trouble balancing my “big task” of a blog post and my “little tasks” (everything else), my next experiment with these would be to try pushing all of my little tasks onto one or two particular days per week. Even when I tried doing my blog posts first thing in the morning, I still had trouble balancing the different mindsets needed for different types of work. I think having an entire day blocked out for one type of work would make me more productive and remove the pressure of worrying about the tasks I’m not making progress on.

Moving on

I’m thrilled to be able to take all of these lessons away from my time at Buffer, and to move on to new things with a better understanding of how I work best. Buffer has an awesome culture for someone like me who enjoys experimenting with their workflow and routines to learn what works best. If you have the flexibility to do so, I’d highly recommend experimenting with your own workflow and taking note of what works and what doesn’t.

Or maybe you’ve done some experiments already. Let us know what you’ve found in the comments.

If you liked this post, you might also like How We Research: A Look Inside the Buffer Blog Process and 6 Ways I’ve Improved My Writing In the Past 6 months You Can Try Today.

Want to know more about what’s next for Belle? Read ourΒ farewell on the Open blog.Β Image credit: beX out loud.

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Written by Belle Beth Cooper

Belle is the first Content Crafter at Buffer and co-founder of Exist. She writes about social media, startups, lifehacking and science.

  • lisi

    I don’t often feel like I struggle with the writing process too much, but I definitely think there’s something to gain from being introspective about how you can fine-tune your process to become more efficient. Lots of things to think about/apply to my process πŸ™‚ Thanks, Belle!

    • Belle

      Glad it was helpful!

  • One of my work tasks for the past six months has been to catalog ~200 of the best posts I can find each week. And seemingly without fail, the very best posts have been written by Belle Beth Cooper on the Buffer Blog. For me, cataloging today’s exceptional post is bitter sweet. Good luck Belle Beth!

    • Belle

      Thanks so much!

  • It’s not silly to want to take that extra time to write a blog post worth reading; it’s a tough and impractical standard we set for ourselves that everything we share be the bestest breakthroughiest smartest wittiest ever. πŸ™‚

    I too let my mind get in my way Beth, even after turning off the notification chirps and stepping away from the email. Part of it’s guilt – how dare I write my own blog when I’ve got client work X or this or that to do. Part of it’s strategy – maybe something else would be better to develop my biz/career than ‘yet another’ blog post; my lackluster resume comes to mind.

    IDK it’s not topics, when I find something that connects, I sit at the keyboard and crank it out pretty quickly. It’s the editing, the researching as you say, links and images, the finishing that adds the time. Think I need something like this – find the process and schedule that works for me — then MAKE myself stick to. We’ll see how it goes. FWIW.

    • Belle

      Nice to know I’m not alone. Thanks Davina!

  • Hey Belle,

    Thanks for the post. And, congrats on your new journey. Wishing you all the best of luck ahead.

    It seems buffer is really awesome in allowing their employee to experiment their own work time which we hardly see in any other organization. But what about you health? You don’t do any exercise or something. It seems your whole day is occupied with work, first on buffer & then on your side projects. I think you should also focus some time on your health. After all, health is wealth.

    Just curious to ask, you finish one blog post in between 8-12 only? OR first you do some exploring & then you finish it at one go?

  • Soren Quirkygard

    Aww this is great!!! I just got this freelance writing from home job and am currently working towards keeping my writing time down too. Good to know you’ve been having great success exploring different techniques. I do the “no notifications” things as well except for on the phone, then I keep my phone somewhere else where I don’t miss it or think about it, haha.

  • Anika Jaffara

    SO glad to know I’m NOT alone in juggling productivity and work-schedule experiments. It IS a bit tough to nail down a system that works best for your health AND goals, isn’t it?

    I often feel unproductive when I “end up” dedicating full days and laser focus on one area. When the day is done I start thinking about everything I DIDN’T progress on. And research can be like quicksand!

    I’ve considered leaning toward my tendencies more, but I’ve been experimenting with writing early and playing the time-crunch game. It seems to work for a lot of writers.

    Thanks for sharing, Belle. And GOOD LUCK!

  • Thanks so much for writing this! I also have this same exact problem! My job is also to moderate blog comments and write posts here and there, but I’m a lot like you — I get distracted very easily from all the tabs that are open.

    I even have that same voice in my head that says you don’t have to get something done by noon. But now that you mention the idea of challenging yourself instead of lying to yourself, I think I may start giving that a try.

    Thanks so much for your advice, Belle! I appreciate this! πŸ™‚

  • Tia Qynn

    Thanks for the tips, It’s funny, I do the same with Pandora, Twitter and Email! This was really a great article.

  • Ben

    Awesome post – thank you! =)

    (Just needed to say this)

  • Vandziux

    I was reading this article and I recognize myself. All those excuses that gets in the way of writing. Sometimes so funny and silly. Constantly I am thinking I will do this job first and then I will begin writing πŸ™‚ Nonsense πŸ™‚
    I loved you tip on how to get moving when you stuck and don’t know what to write. I will definitely putting this to practice.
    Always a pleasure to read your posts @Belle πŸ™‚

  • Monica

    Belle, your posts have always helped me push the limits as a writer and adapt strategies to grow more as a writer. I would miss reading to them, but wishing you luck as you embark on your new journey.

    Cheers! πŸ™‚

  • Thanks for sharing your methods! I have a similar problem of juggling between smaller tasks and larger ones, and without a structured method, I end up doing a little bit of everything.

    I’ve also experimented with having regular time intervals of working and having a break. It’s pretty helpful for me to chop up larger tasks into smaller, more approachable tasks. I’ll try out your way of motivation by completing most of my work by lunch time to push myself further.

  • What helps me write upwards of 15000 words per day are the following:
    1) Focus on themes and KNOW that themes branch out into subthemes – REALIZE this – FEEL this – Let it FLOW through you
    2) Outline in several waves – main points – sub-points – supporting evidence
    3) Write based on emotional triggers per paragraph
    4) Write first, edit later – NEVER edit yourself while you write
    5) If you’re getting too deep, open up another sub-point or main point
    6) Time yourself – You’d be amazed how many clear thoughts you can write down in a minute. Try it. Hour after hour. Day after day. The more you do it, the faster you get.

    • Lost In Space

      ne way I do this is to type rubbish

      It’s called a Crapy First Draft and it’s key to being a productive writer

  • Really great article, Belle! You’re spot on about experimentation leading to self-improvement. You’ll never know until you try, right?

  • Storewars News

    Nice read! Very informative. Did you know that Supermarket ad spend
    hits record high as competition heats up? Full story here: http://on.fb.me/Ov9W2o

  • Josefina

    Thanks Belle for this post!!
    ItΒ΄s a relief to know that you went through the same situations, that I’m experiencing right now, and that I’m not creazy when I spend one day doing research! Hope to learn as quickly as you did, and write in less than 3 days, (yes, 3 days! want to kill my self hahahaha) πŸ™‚

    Love your posts!
    Cheers, from Argentina! πŸ™‚

  • Monica

    Can I just say I loved reading this post. Very helpful and full of great tips!

  • Cat

    I was thrilled to read and learn from this article. Email doesn’t rule my life and I plan each day with a short list of checking in on things.

  • Storewars News

    Interesting article! Here is something equally interesting: PepsiCo
    Rides On Growth In Frito-Lay And Developing Markets In The First Quarter. Full
    story here: http://on.fb.me/1iawOvn

  • Two Hopeful Writers

    Hi could you elaborate on your Moleskine Hack for your ‘get things done’ or is there a post to reference your outline

  • Is that your handwriting Belle… in the notebook? Excellent I must say. Now I start envying you.

  • KeyboardCaresser

    Thanks for the relatable and such a well written post (did you write this in just four hours?). I was especially struck by the part about research. I am in the middle of researching a detailed blog post, and I feel have enough material to fill up a book, but still haven’t a clue on how to get it all into a blog.

    Reading how you deal with it has been extremely helpful. Lesson learnt: Jump out of research mode and start writing!

    I also feel the same way about music: new music can be distracting, even if it is instrumental. I prefer listening to relaxing tracks that I’ve loved and known since years — they shut out other noises, but don’t attract attention. But, if I have a clear idea of what I want to say, I just put on Metallica — helps me write the ‘first’ draft really fast.

    Also, editing standing up really works for me.

  • One other little thing that helps me is going to a ‘creative space’ which could be a coffee shop or it could even be sitting in the back seat of the car – just somewhere different from my normal working environment. Do you do that Belle?

  • Late to the party here, but this post is awesome. πŸ™‚

    The ‘work til noon’ (or lunch) rule with the reward of a non-guilty afternoon off works for me, too!

    I definitely do batch tasks and only focus on one main thing per day, as you mention towards the end of the post. Switching tasks is weirdly exhausting.

    A *very* short and focused to-do list (as others have mentioned) is really helpful, too.

  • Great tips, thanks! I was just about to write a blog post for my website!

    • Serendipitous timing! πŸ™‚

  • Endy Photo

    This is solid work, Belle. I find I struggle with the starting process even of writing things that I love writing about. It can be interesting at times and down right frustrating other times πŸ˜› Always press through though! Thanks for writing this!

  • This is a great post, one I’m thrilled to come across. I still haven’t found my optimal focus time. I still struggle and jump from task to task, but I try different ways of doing things, I just sometimes feel like it makes me a fuddy duddy bc I can’t decide how I want to do something and I’m constantly flip flopping. It is nice to know that I am not alone, and that with continued trial and error, I’ll find my sweet spot. Thanks for such a great post!

  • Belle, thank you for the post. I often find myself with great ideas….many, many, many, and another many ideas….but they never find their way into written form. This post was helpful and added a bit of motivation.

    You are right that environment, distractions, etc. can negatively impact our productivity.

  • Great post, lots of ideas to try here. I have a tip that has helped me with my recent new client – my new client gig which has me writing 4 blog posts a month, two press releases a month and one newsletter. That’s a lot of copy on one topic. I find myself searching for ideas at times, and I hate facing the dreaded blank page. So my tip is to have a document on my desktop, or in my google drive (or in Evernote) – where I jot down ideas, links and phrases when I get an idea for a post. That way I always have something to start with, and a bank of ideas. Evernote works best for me – as I can access it and it syncs across technologies – phone/tablet/computer.

  • Leandro Thomas

    A bit late here but only just discovered this via Twitter. Really resonates with me, especially the mind getting in the way! Another thing I completely agree with, is getting something on paper quickly. I have loads of Google documents with a variety of headings.

    Funny looking over them later, as it looks like I’m talking to myself. Funnily enough, a lot of my good ideas come from these “conversations” on paper.

    Consider yourself followed, on Twitter that is πŸ˜‰

  • Mathias Luz

    @disqus_vihqICu1fQ:disqus thanks for sharing your way through the writing process. I feel much more encouraged to face the challenge of writing faster if I get onboard Buffer’s team – which is my greatest desire for now. I also would really like to get more details on the fine line between to keep researching more ( with the fear of not having enough relevant content) or to start writing as soon as possible ( to get the post done faster). How do you feel about that? Thank you so much again!

  • Guest

    How about the tools u use to write?

  • Talia Escandar

    Nice post, thanks Belle! Blogs can take f.o.r.e.v.e.r. if you aren’t a little strategic πŸ™‚

  • KenzoMan

    Great post as always! Thanks for writing help!

  • Mike Hussy

    Nice post.They are writing on many topics. If you need any unique content you may contact with the correct my paragraph service.Thanks for share this helpful tips.