Looking at Guy Kawasaki’s stream, you will see that he is Tweeting all of his posts 4 times. When I first heard about this, I was shocked. Yet, as I moved along with my own blogging here on the Buffer blog, I found that Tweeting your blogposts more than once can be very powerful.

Doing so, without turning your most loyal friends away on Twitter is the crucial part I found. I played around with different amounts of Tweets and also observed a few influential Twitter users who are applying different techniques.

 

How often is enough?

There is a huge range of things you can do. Starting with simply Tweeting your post a second time, to the more radical solution of using a tool like TweetOldPost. This will Tweet your post several dozen times.

Giving distinct advice on a specific number is tricky I think. Yet, from my Tweriod report I know that at any given time during the day, no more than 400 of my followers are online. This information triggered me to tweet my posts between 2-5 times so I can reach more followers at different times.

 

 

Be creative

Yet, bluntly Tweeting your post out with the same headline several times can be quite annoying I learnt. Try to be creative and provide value for your followers, even if you are tweeting the same post again:

  • Write a new headline

A great way to learn great copy is to change the headline of your posts if you tweet them. From the analytics inside Buffer I usually learn greatly about which one did better and which one I can improve.

  • Send a Twylah Power Tweet

Another way to spice up a Tweet of a post you already sent is to make it a Twylah Power Tweet. This will put related Tweets you sent in the past right next to it on a new page. Users can engage longer with your content without getting overwhelmed by tons of Text.

  • Take a quote from the post

Sometimes the title from a post just doesn’t resonate well with my followers. One thing you can try is picking a quote you liked and make it into your Tweets headline. (Hint: If you are a Buffer user, simply highlight a line in a post and then hit the Buffer icon, it turns into your Tweet)

 

At what time do I Tweet my posts?

Of course, it is very important to know when to Tweet these posts. Last week there was a great post from analytics blogger Jonny Rowntree on the topic, showing us how to tweet at the best times during the day.

Here I suggest you might want to send two Tweets on the post in a rather short timeframe. Say after publishing and 8 hours later one more time. What I do next is to Buffer the post with a new headline or Twylah Power tweet about 2 more times over the course of a week. After a few weeks, I might go back and Tweet the post one last time.

 

Of course, I am just at the very beginning of my blogging career and I am playing around lots of different timing and amounts of Tweets sent for individual posts. If there is anything I learnt is that people are far more interested in creativity and new ways to Tweet individual posts than tweeting it out dozens of times.

What are your findings on Tweeting blogposts? Do you think the tips from above might be helpful?

Photocredit: cogdogblog

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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • This is a hard one because there is no right or wrong answer, because it just depends on your niche if I say so.

    “Black Seo Guy “Signing Off”

    • Hi Antonio,

      Great to see you here, yes, absolutely, I think that is important to point out. It all depends on your niche. I hope this helps as a general starting point. 🙂 

  • Very useful, thanks for the tips!

  • I’ve been wondering about this myself. As usual, your post is relevant and timely. Thanks for the advice!

  • As a fairly new blogger, I’ve been wondering this myself. Thanks for the advice, which, as usual, is pertinent and helpful!

    (Whoops… sorry for the double posts!)

    • Hi Krysten, 

      Great to see you here. Awesome, yes, I think it is something we need to tinker with lots. Glad the post was helpful.

      No worries, I double posted tons of times in the past 😉 

  • Jill Martin

    I am just getting started with blogging and tweeting….glad I found you!
    I’ll definitely be checking back for more tips

  • KindEyes

    I am just getting started with blogging and tweeting….glad I found you!I’ll definitely be checking back for more tips

    • Awesome, that’s great to hear. Yes, I think getting started can sometimes be quite tricky. Glad the post was useful, looking forward to seeing you back here! 🙂 

  • Thanks for the insight!  I am new at blogging too and sometimes I don’t “think” enough about things.  It never occurred to me to tweet my post more than once, much less 5 times!  I think I will try twice and see how it goes.

    • Anonymous

      Hi Sue, that’s great to hear that the post was useful for you. Yes, exactly, it is something we only realise gradually, but it helps a great deal once we try it out different times. Especially as you learn which titles work well and which don’t.

      Thanks for stoppping by! 🙂 

  • As a reader who often sees the same blog post tweeted multiple times by various people, I agree it is annoying seeing the same headline tweeted multiple times. 

    But it is also annoying seeing a different headline – thinking it is different to the last tweet, and clicking through only to find it is the same post I already read!

    Not sure of the answer.  If it was possible to word it each time so a regular reader could realise they were about the same post already tweeted previously?

    Big outfits like Mashable and RWW no longer tweet a post more than once. One way they get around it is to tweet “Popular post today is …”.

    Just because only 400 followers are online at any given time, doesn’t mean they are the only ones that will ever read a particular tweet.  Some of the remainder scroll back to see what they’ve missed, so I think the audience would be slightly higher than 400.

    • Hi Mr DC,

      Great comment there and I think you summed it up very nicely. There is always people who have already seen it and who will be rather annoyed or deceived even if the headline is changed.

      Hmm, the “popular posts today” is a great way of doing it, thanks for the heads up on this, I will definitely go ahead and try it out so less people are turned away. 

  • We struggle with the answer to this very question.  Right now our practice is to tweet our blog posts, and blog posts only, about five times total over a course of a week. We don’t want to inundate our followers with repeated posts.  However as we increase our number of followers, we will likely reduce this frequency. Tony @janthonyrivera while manning @greymatterchgo

  • Anonymous

    It depends on how often your followers are checking their messages. If they use tweetdeck i guess one post is enough

  • I usually pick two or three of my most recent/relevant post to focus my tweets on and then post the links three or four times during the day. It keeps things fresh and is a good way to encourage readers to dig a little deeper on your blog.

  • Great tips!  Thank you so much for sharing.  Knowing when to tweet is optimal.  I haven’t heard of tweriod or twylah power tweet so I will be sure to check those out.  Thanks again for the wonderful information!

  • Thanks for the tips. I’m planning to start tweeting some of my posts and I wasn’t sure how often I should do it. Thanks for clearing it up for me.

  • Thank you, thank you, THANK YOU for this awesome post. As an emerging public relations specialist, this has been something that I have been struggling with a lot. I’m not sure what the answer is to this issue (or if there is one at all), but it sounds like you have the right track. 

    Once again, thanks!

  • This is definitely a key experiment for any blogger. With @summify, I’ve found sharing 2-5 times at various hours has worked well. It depends on the content and you can usually get a feeling of how well its being received by retweet and click numbers.

    One thing i’ve learned from working in a startup is that if nobody’s saying anything then your not pushing hard enough. Find the boundary, just don’t shove people off the edge 🙂

  • Angel Haze

    Hi Sue! This is a great post! Yes, there is no right or wrong answer. (That would be too easy.) BUT it’s a nice guideline. I’ll be sure to test it out, see what happens, and tweak as necessary. Thanks for sharing!

  • Andres Guerra

    Great article!

    Well I think I over tweet my blog posts, i own a post that shows articles in english and spanish, so i tweet headlines of the same post about 3 or 4 times the whole day, then couple of times in midnight.

    In total I tweet around 12 times each 24 hours (both English and Spanish), but i dont tweet the same content, i use different headlines for the same article to attract attention in different ways.

    I tweet this way when i release a new post, and the days i don’t release new ones I tweet old headlines with links to previous articles, same amount of times but not the same links.

    By working this way I try to keep consistency posting links to my blog, keep new traffic coming, but I am actually thinking to go slower, I might be spamming too much, what do you think?