#bufferchat 7.23.14What are the best ways to generate fresh content to keep feeding the blog or social media stream?

This week’s #Bufferchat discussed just that with Courtney Seiter, Buffer’s head of content marketing.

We were so excited to have our largest attendance yet—197 contributors and 1800 tweets—and to see so many new, bright and shiny faces! Check out the full Storify curation here.

Here’s a look at some of the tips and tools highlighted in the chat!

What is the best way to find out what content your audience wants or needs?

Tools to engage, listen and analyze:

Tools for generating and organizing content ideas:

Where do you go for inspiration?

How often should you reexamine your content strategy?

Answers on this question varied from “constantly” to “monthly” to “I don’t have a strategy!” — it seems there’s no “one way” to adjust your content strategy to fit new ideas.

At Buffer, we evaluate and tweak on a weekly and monthly basis. You can see all of our monthly our monthly content and marketing reports on our Open blog.

Were there ever times you were surprised by your audience’s reaction and adjusted strategy?

  Thanks to everyone who participated in this awesome chat! Join our Google+ community for the latest news on #Bufferchats and join us next week, July 30 at 9am Pacific, Noon Eastern to chat with Jay Baer about Youtility! Bufferchat 7.30.14

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Written by Nicole Miller

Community Champion at Buffer 🙂 When I’m not connecting with amazing community members, you can find me writing, reading or blogging about my urban homesteading adventures with 15 chickens, four ducks, two dogs and a horse.