We are thrilled to announce our latest partnership with ifttt today. Although TechCrunch beat us to the punch, I wanted to walk you through the features of the amazing new feature for you here.

What is ifttt (If this then that)?

Ifttt (If this then that) is a fantastic new way to connect any two web services together. Say, if there is a new photo taken from Instagram, put it into your Dropbox – automatically. You set up something as a trigger (Instagram), which then causes an action (Dropbox).

In short, the service puts the internet to work for you. The services you can connect with each other range from Evernote, Flickr, Foursquare and Twitter to Posterous, Texting, Google Talk and simply your phone!

And as of today, you can connect Buffer as one of the actions. The things you can do with it are endless and we made an effort to create the top 5 recipes, you might want to give a go. And here they are:


1.) Buffer your Instagram photos as Tweets


A lot of people have already approached us if there is a way to Buffer instagram pictures as Tweets. The problem was that we often take a lot of pictures at once. Having them go out to our Twitter stream in a burst isn’t the best way to go about it.

By connecting Instagram to Buffer, your Tweets or FB posts will be spaced out over the day, without ever flooding your stream.


2.) Star items in Google Reader to be Buffered

With the Buffer browser extension (Chrome, Safari, Firefox), we are keen to give you the fastest and easiest way to add something to your Buffer from any website or Google Reader. Yet with this new ifttt channel, things are getting more efficient and faster once more.

You can star anything on Google Reader, if you set up this channel, and it will automatically go into your Buffer. It really couldn’t be any simpler I believe.


3.) Write anything in Google Talk to add to your Buffer

This is another super cool channel for you. Spend half your day in Gmail anyways? Why not setup ifttt’s bot. Send him any message and it will be added to your Buffer as a new update for Twitter or Facebook.


4.) Save a Pinboard/Diigo/Delicious bookmark and add to your Buffer at the same time

A use case that many of our users approached us with is that they would bookmark some great article they found. And then go ahead and share it on Twitter at the same time. Well, this is no longer needed. Connect the two via ifttt.

Now, whenever you save a new bookmark it will also be put into your Buffer as an item, simple.


5.) Send a text message to be added to your Buffer

To be honest, from an intellectual standpoint, this is one of the most exciting ones. Can you imagine, to write a text, that eventually ends up as a Tweet, in your Buffer? I couldn’t! So, I wrote about 10 messages, just to test this feature, because I was so amazed.

Simply set it up in ifttt. Now, whenever you have an idea for a Tweet or FB update, without internet and late at night, text it and it will be added to your Buffer.

Any more awesome ifttt & Buffer channels?

Now of course, these are just the 5 that we thought would add a lot of value to your use of the two services. Yet, I am sure you are having a ton of more ideas of which types of channels one could set up.

Check out ifttt and Buffer

How do you think one could use ifttt channels and Buffer? Create a new recipe on ifttt and let us know below. I am sure there is some awesome ideas we could come up with.

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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • BethMcShane

    Buffer continues to amaze me with its usefulness!! THANK YOU!! 

    • Hi Beth, no worries at all, so glad you are finding this integration useful! 🙂 

  • I love the Instagram recipe! And since I still text to Twitter sometimes, the SMS/Buffer recipe is going to be amazing.

    Thanks for all the new tools to play around with!

    • Hi Mandy,

      that’s fantastic, so glad you like the Instagram one! And yep, the texting solution should definitely come in handy at times! 🙂 

      Let me know if you discover any new recipes, would love to learn about them! 🙂 

    • I’m excited about that SMS idea myself 🙂

  • Great blog article! I can’t wait till I get the time to really dig into ifttt and it’s combo’s with buffer.

    I’m especially excited by the delicious + buffer at the same time. That alone would help me out a ton!

    • Hi Phillip, thanks for stopping by.

      Awesome, so glad the Delicious + Buffer combo is useful. Yep, definitely take some time and digg into what ifttt has to offer, I think it is an amazing tool! 🙂 

      • Yes, it really seems like one of those things that are limited only by creativity!

  • I am a massive fan of ifttt- I have been using it since it was in early beta. I can’t tell you how excited I was to hear of it’s integration with Buffer. This is going to be massive for Social Media managers. My only disappointment was that I can only use ifttt to post to the Twitter or Facebook buffer- i.e. not both. This is a real shame. I know ifttt will be supporting multiple accounts soon, but as this is my only buffer account I don’t know whether this is a Bufferapp issue or an ifttt issue. I’d love to be able to post to both Facebook and Twitter from Bufferapp via ifttt.

    The SMS option isn’t available to everyone. I’m from the UK and I haven’t been able to get it working, although apparently some people can.

    Having said all this, I am super excited by this. Thanks so much for partnering with ifttt! If you could answer my question at the start of this comment I would be really grateful.

    • Tompw

      You shoudl be able to text from the UK – try sending your text to 0014157421930 or +14157421930 (yes, put a plus symbol at the start of the number).

      • Ian

        Doesn’t that cost a lot? I doubt international messages are included with inclusive minutes.

    • “Soon” – still doesn’t post to all buffers 🙁

      • savethatname

        same problem here. Seems like IFTTT can only be connected to a single Buffer profile (ie. Twitter OR facebook, but not both). Seems like it kind of defeats the purpose of buffer.

      • right. quite annoying.

  • Awesome guys!
    Congrats and happy buffering!

  • This sounds like an awesome app to use. Thanks for sharing and giving me some great ideas.

  • Had no idea this integration was even in the works. I happened to discover it yesterday after logging into my ifttt dash. My first reaction: “No. Way.” Thanks again!

  • I set up a great task recently when I signed up for readabilty. It buffers a post when I save it as a favorite. Speeds up a lot of my time for reading and scheduling.


  • I’m having a “blonde moment”. Can’t seem to get my ifttt recipe using Buffer to Google Reader in sync as per the post. If I can figure out how to config ifttt to auto star an item I Buffer, this will be a nice addition to how I got PostRank scoring my SEO entries a lot!

  • OMG, guess you guys opened up lot more possibilities. Would suggest you to also provide a few ideas on how brands can use this feature. Cheers!

  • Mymbolic

    Is the SMS option available for the Netherlands as well?

  • So I need to get Google Reader to schedule RT in buffer?
    What about scheduling mention @ ?

  • Karen

    I would love to integrate my posts into My Google+ page. Are there any future plans to do this with Buffer? I didn’t see the option in IFTTT either.

    • Ian

      The Google+ API is still in private beta so very very few services are able to use it to publish to G+ and then it seems only for big corporations, it will eventually be opened up and used by all to connect to G+.