This week on #bufferchat our community shared advice and best practices for influencer marketing campaigns. Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

#BufferChat April 4, 2018: Influencer Marketing

This week’s stats: 
Bufferchat #1 (4 pm AEST): 14 participants; reach of 985,151
Bufferchat #2 (9 am PT): 65 participants; reach of 1,268,144

Q1: Does your current marketing strategy involve working with influencers or micro-influencers? 

From the community:


See all the great answers to question 1 here!

Q2: How do you identify the right influencers to work with your brand/product?

From the community:


See all the great answers to question 2 here!

Q3: How do you budget for an influencer campaign?

From the community:


See all the great answers to question 3 here!

Q4: What are some tips to keep everyone on the same page? Do you create a campaign brief?

From the community:


See all the great answers to question 4 here!

Q5: What are some ways to measure the success of an influencer marketing campaign?

From the community:


See all the great answers to question 5 here!

Q6: Do you have an example of a great influencer marketing campaign? What made it successful?

From the community:


See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

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Written by Bonnie Porter

Bonnie works on social and community on the Buffer marketing team. When not Buffering she enjoys befriending animals and trying new hobbies.