Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet.

And as for the other 474 people?

I couldn’t tell you.

Did they enjoy the tweet? Did they notice it? Did it delight them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers so that, when I send my next tweet, those 474 followers find a reason to click, reply, retweet, or favorite?

Meet social media’s invisible audience—and the inevitable questions that this crowd elicits.

The invisible audience among my Twitter crowd and the invisible audiences on Buffer’s social media accounts (and even on this blog) offer a unique opportunity for us to consider how we craft our updates and our content. I’ll be happy to share how I think about this silent majority as well as some interesting research and rules about this topic.

Is this a demographic you consider in your social media marketing? Share in the comments, and read ahead for some insights, stats, and tips.

Inside the Social Media Invisible Audience

Your audience is 4x larger than you think

Posting to a social network site is like speaking to an audience from behind a curtain. The audience remains invisible to the user.

While the invitation list is known, the final attendance is not.

Dr. Michael Bernstein, Stanford

How many people do you think see your updates on Facebook?

Chances are that your actual audience is much larger than you think.

A joint research project by Stanford and Facebook studied the perceived vs. actual audience sizes of 220,000 Facebook users. Each user was asked what they believed to be the size of their audience, then the research team compared this perceived size to an actual size, using server logs to gauge the true scope of a post’s audience.

The result: Your actual audience size is four times larger per post than what you think.

Social media audience size

Also of note is how these users came to gauge the size of their perceived audience. Researchers classified survey responses into eight different categories, and none of the eight involved a specific audience-size metric like impressions or reach. The top way we gauge our audience size: Guessing.

How we gauge audience size

 

Takeaway: Our posts reach a much greater number of people than we think. And we haven’t quite figured out how to measure our audience size.

Participation inequality: The 90-9-1 Rule

Back in 2006, bloggers Ben McConnell and Jackie Huba coined a term to describe the ratio of activity in online forums: The 1% Rule, also known as the 90-9-1 Rule.

  • 1 percent of users are creators
  • 9 percent of users are commenters
  • 90 percent of users are observers

This image from Christopher Allen sums it up nicely:

participationchristopherallenflickr

The rule has since been adopted across a wide range of Internet interactions, including social media. If you picture yourself in a group of 100 people, you are the creator, nine of the 100 people engage with your content, and the other 90 are just there to observe, read, and lurk.

Here’s the thing with this rule, though: It’s not going to be 100 percent accurate for your audience.

Paul Schneider tested the theory on his audience, finding a 70-20-10 ratio.

The Community Roundtable noticed a split of 55-30-15 among their community.

You’ll have your own ratio.

For instance, in the example that I used to start this article, my Twitter ratio of participation inequality was closer to 95-4-1. Across our Buffer social profiles, I’ve noticed a similar split—4 to 5 percent engagement rate is fairly standard.

So instead of taking the 90-9-1 rule as gospel truth, it’s best to think of it as a reminder that lurkers are in the majority, engagement is the minority. And this tends to be the norm for online communication.

How large is your silent majority?

To come up with your own ratio of participation inequality—and to see how many people truly view each of your updates and posts—you simply need to look at the numbers. Here’s how I found our ratio for Buffer’s social accounts and the Buffer blog.

How to find your invisible audience on Twitter

To check out your stats on Twitter, you can navigate to the new analytics dashboard for publishers, developers, and advertisers at analytics.twitter.com. It’s quite beautiful, and super informative. (If you’ve yet to get analytics access, you can try a tool like TweetReach.) From the main dashboard you can see your tweet impressions: the number of times users saw your tweet. Next to that is tweet engagements: all clicks anywhere on the tweet (including avatar, username, hashtags, links, and tweet expansion), retweets, replies, favorites, and follows.

Then Twitter will even do the math for you with engagement rate: engagements divided by impressions. Your invisible audience is the difference between impressions and engagements, or the inverse of engagement rate.

Here is a sample post from our Buffer analytics:

Twitter analytics - Buffer

 

How to find your invisible audience on Facebook

You can grab your ratio from Facebook in a similar way to Twitter. Go to your page insights (click on Insights at the top of any page you manage), and total up the Reach from your recent posts and the Engagement from your recent posts. Then divide engagement by reach to arrive at your engagement rate.

You can also peek at an individual post to see its reach and then total up the likes and comments to gauge engagement.

Buffer FB post

How to find your invisible audience on your blog

Hop into your analytics dashboard and look for the unique visits to each post (in Google Analytics, you’ll find this under Behavior > Site Content). Then find the total comments on each post, divide comments by visitors, and you’ll get the comment rate.

One of our most popular recent posts, Courtney’s list of free image sources, has brought a whopping 147,000 visitors to the blog and a whopping 116 comments. Interesting, the comment rate on this post—even with over 100 comments—is 0.08 percent. If we were to split up the 90-9-1 rule of participation according to this post’s comment numbers, the ratio might look like this: one creator, the big toe of a commenter, and the rest lurkers (and clickers and sharers)!

In our experience, blogs have an even greater invisible audience than on social.

5 ways to respond to your invisible audience

OK, back to the question that started out this article: What does your invisible audience think of your content? There’s no way to really know, yet that shouldn’t stop you from supporting this large group and thinking outside the box on ways to reach them. Here are five different ways I’ve found to do just that.

1. Go where your invisible audience is

Have you heard of the phrase “dark social”?

It’s a term that describes the sharing that happens outside the traditional bounds of social media. For instance, people may share via email or via IM, and these interactions are seldom included in traditional share numbers. A 2012 study from The Atlantic and Charbeat found that 69 percent of social referrals were from dark social—i.e., not Facebook, Twitter, Reddit, etc.

If your invisible audience wishes to stay invisible on social media, could there be another place to find them?

We’ve recently began looking deeper at email. Our stats show that the invisible audience size on email is smaller than it is on social. We can reach 27 to 40 percent of our email list of 35,000 each time we press send.

Another interesting take on this is the most-used apps by this year’s high school graduates. Texting is the far-and-away winner, with other interesting apps like Pandora and Netflix among the top ten.

top apps among high school grads

2. Keep a consistent schedule

One of the conclusions from the Stanford-Facebook study mentioned above was that a misperception about audience size could have a direct effect on one’s social media marketing.

The mismatch between the size of perceived audience and the actual audience may be impacting users’ behavior, ranging from the type of content they post, how often they post, and their motivations to share content.

The reasoning here is that a smaller perceived audience might cause sharers to decrease their volume of updates. If few people are listening, the temptation might be to post less often.

Heidi Cohen advises to withstand the temptation. Keep a consistent schedule (a scheduling app like Buffer can help with this). Your invisible audience is likely much larger than you think, and they’re primed to keep hearing from you.

3. Invite participation

Dan Zarrella’s popular social media research often references a consistent trend: If you ask for participation, you’re more likely to get it.

This might look a number of different ways. For instance, Zarrella found that asking for a retweet actually increases one’s odds of getting retweeted—by up to 39 percent.

ask for retweets

4. Stick to your guns (or your bio)

How might you know what kind of content your invisible audience wants?

One of my theories is that they’re likely to want what you’ve promised them—either via your social media bio, your blog mission statement, or your company/position/tagline.

For instance, I’ve mentioned that you can expect tweets from me about writing as well as a handful of fun, curated links. I’ve likely gained a silent majority of followers who understand (and appreciate) that this is the type of content I’ll be sharing.

Kevan Lee bio twitter

5. Rely on accurate metrics

It’s tempting to look at clicks, shares, comments, and favorites and assume that those are the people reading and viewing your content. Remember, it’s likely that your audience is much, much larger.

I’ve come to rely on a handful of different metrics to gauge the success of a piece of content. Above, I outlined how to view reach or impressions via Facebook or Twitter. Here are a few other social media and blog stats that I tend to focus on.

  • Relative engagement rate – average conversations happening per post, per follower
  • Follower/fan growth, week-over-week and month-over-month
  • Time on site
  • Social shares

Over to you: How might you respond to your invisible audience?

It’s clear that the silent majority on social media makes up a huge amount of the people seeing our tweets, posts, and updates.

How might this invisible audience impact the way you share?

I’ve found it’s important to stay on topic, post consistently, and track these silent impressions as accurately as possible. You may even find value in seeking out new places to find these quiet followers: email, direct message, forums, or even SMS.

My one big thing: Keep this invisible audience in mind when you’re posting. Be their voice by remembering that they’re out there, reading, observing, lurking, and following—and doing so in much greater droves than we might think.

Image sources:  kaneda99, Christopher Allen, Dan Zarrella, The Atlantic

Free up your day with our Social Media Tools

Buffer can save you up to an hour a day and grow your traffic too.

Learn More
Written by Kevan Lee

Content crafter at Buffer. You can find me online, tweeting about my writing process, or at home, second-guessing football coaches. Live simply, give generously, beat cancer.

  • http://www.williammize.com/ William Mize

    Just a FYI that not everyone has access to Twitter Analytics. You evidently need to be a publisher, developer or advertiser. Definitely will investigate it further. Thank you!

    • http://blog.bufferapp.com Kevan

      Great point, William! I’ve updated the post to reflect that difference. Thanks a million for following up in the comments here. Curious: Do you have access? Somehow I’ve got access, although I’m not entirely sure how. I did sign up for Twitter cards (for free); maybe that’s it. 🙂

      • Burchenya

        Yep. You need to have the cards imlpemented and approved to have access to analytics.

  • http://www.omkarmishra.com Omkar Mishra

    Great Post Kevan..Measuring this invisible audience over time (For our blog converting it from 87-12-1 to a 75-24-1) might be a measure of success as well.

    What do you think?

    • http://blog.bufferapp.com Kevan

      Great idea, Omkar! I read a post recently on Moz about the importance of comments http://moz.com/blog/broken-art-of-blogging

      I think if the new ratio helps you improve your overall goals – conversions, traffic, signups, etc. – then it’d be a great one to shoot for! 🙂

      • http://www.omkarmishra.com Omkar Mishra

        Sure @kevanlee:disqus Will check this out 🙂

  • maddi

    awesome! super eyeopening

  • http://pjrvs.com/ Paul Jarvis

    I’m digging the new blog design! Much more focused on the content. Good job!

    • http://blog.bufferapp.com Kevan

      Hi Paul! Thanks a million! Means a lot to hear you say that. 🙂 I’ll pass on the kind words to our designer (Jamie)!

      (Jamie’s portfolio, fyi: http://jamiewilson.io/)

  • http://www.3hatscommunications.com/blog/ Davina K. Brewer

    Not so long ago on a blog not so far way (aka mine) I opined about what it takes to lure out the lurkers. Having been active in social well before it was called that (message boards, forums anyone?), I’ve always known that a lot of people read and share while never once joining or contributing. From a business communications standpoint, the first thing to figure out is WHY. 1) Why do lurkers lurk vs. engaging w/ your brand? 2) Why does that matter to your brand, why do you want to track them, encourage them to participate? To wit, what’s in it for them, for you. FWIW.

  • Sally Gumerman

    I’m one of the silent ones (usually.) I don’t have the experience and expertise to share. Golly, I haven’t even launched my blog/website yet. And I’m glad. Because I’m learning so much from yours that it will be much better when I do. Now you have one piece of info on your invisible audience.

  • http://insidesocial.com Jordan

    Love the bit about dark social. It’s crazy how much social sharing happens under the radar that still brings value to the brand.

  • Tessa Sproule

    I’m a lurker by nature (I rarely comment on blog posts), but this one sparked the flint. Definitley take a closer look at is the “dark social” phenomenon (HT to the Atlantic post from 2012: http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/). I currently work for the Canadian Broadcasting Corporation (CBC) and one of the things we’ve noticed is that a tremendous amount of our social traffic is what we call “unattributed”. A lot of that is from behind closed walls of Facebook, but even more from email and other untrackable sources. Very important to keep that, and kitchen/bar table conversations in mind as you develop your content marketing plan 🙂

  • Dan

    Kevan, that’s one of your best post !!

    I want your opinion on our new bloggers board in BlogsRelease.com. I’ll priciate if you aproch me on our website.

    Great knowing you

    Dan

  • http://www.xenohemlock.com/ Xeno Hemlock

    Thanks for posting this very informative post. You learn something new everyday.

  • http://www.jcfacility.co.uk Graham Todd

    Hey Kevan – awesome post (as always)

    I must admit, I’m a lurker! I always read your posts but I comment rarely although I do add to my Buffer if it adds to my Twitter audience.

    I watch my stats and I know that there’s a huge area of silent readers and subscribers. I recently cross referenced the email subscribers with the social media followers to see where they fit. It was interesting to see who never comments on social but reads on email. A sign that people like to be anonymous at times?

    Great post. (Added to my Buffer)

    Todd.

  • Rahul Maheshwari

    Great post! I posted a couple of posts on googleplus and both went viral ( got over 500 plusones, 100 shares and 200 comments ) and this is all because of http://socioblend.com/ as when i din’t get much traffic through all the tricks i used, i hired SocioBlend to optimize my googleplus account, they are just true magicians! Hatsoff

  • http://61chrissterry.wordpress.com/ Chris Sterry

    Thanks for your great post. Certainly some areas to reflect on.

  • preciousbwallace

    Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail

    ✒✒✒✒✒✒ Jobs7000.Com

    ===============================

  • Craig Hoffmann

    Great post Kevan, I try to respond to as much comments as I can. I just find trying to keep that balance of commenting and working online is a hard one sometimes. Since using the buffer app, I’ve found that it has freed up so much time for me to comment on various social channels. I certainly will be crossing over to the darkside though..lol. Thank for this information.

  • Jason Hamzy

    Not only have you touched on something I’ve been wondering about, you’ve offered practical, actionable advice. Way to go! By the way, your old profile pic was more personable, but the new one’s ok.

  • Rob Montgomery

    Thanks for your always imformative post kevan! Love the information about dark social 🙂 Great.

  • http://bit.ly/1mNOwaV L. D. Clark

    I’m new to Twitter (joined about a week ago) and this information has been a great revelation. I’ve been focused on my 30+ followers, all the while not knowing about the “dark social” or the quiet observers viewing my posts. When I logged on TweetReach (btw, thanks for sharing that site) it was mind-blowing! It showed some posts have reached an estimated 40,000 accounts with 50,000 impressions! Unbelievable! Thanks Kevan ❤❤

    Published Author of COMATIC and VOTED MOST LIKELY

  • Marketing Bees

    I never thought invisible audience is so much larger than visible one. Of course, I’m aware that people are seeing your tweets/posts even when they do not say anything about it but still.

  • http://www.SM4Results.com/ Joe Estes

    Great post Kevan and thanks for sharing !

  • http://bigtopapps.com/ Rick Jamessssss

    awesome post, thought out and informative.

  • http://uber.la jmacofearth

    Other than your “ask for retweets” comment this is spot on. Thank you for a well-written post.

    • http://www.sherpamarketing.ca Michael McCaffrey

      Why do you say that?

      • http://uber.la jmacofearth

        I think “please retweet” or “please share” tags are noob tactics.

        • LA_EdwardsWriter Ⓥ

          I tend to agree. I find people who ask for ‘retweets’ seem or come across as a bit desperate. I want
          someone to RT my tweets because they like what they see. When I see
          someone say please RT (whatever) it sends out a cold prickly message
          that this person desperate and has to beg for RTs. Personally, I don’t want to be ‘told’ to do
          anything. When I tweet, I want to RT someones Tweet because I find it interesting and/or believe someone else will also find it interesting and beneficial. This is merely my
          opinion. That said, the rest of your post was great! I have picked up a lot of
          useful and interesting info from your posts. Thanks!

  • Tom

    Great post enjoyed the read!

  • http://grasshopper.com/blog/ Emma Siemasko

    This perfectly explained why people I haven’t seen for a long time (and never interact with on social) say, I FEEL LIKE WE’VE NEVER BEEN APART, I ALWAYS SEE WHAT YOU’RE DOING ON FACEBOOK. I think that makes me the 1% (creator). Loved this post!

  • http://www.creatingcareerswithconfidence.com/ Edward Colozzi

    Great Post Kevan! Lots of food for thought, and action:) Thanks for your efforts!

  • http://rockthestatusquo.com/ Carrie Morgan

    Did you see Jay Baer’s post yesterday about how actual reach and the projected reach numbers used by social media metric platforms are far, far different? It’s interesting (and very, very true).

    Blended with your idea of an invisible audience of those who read but never engage (common to ANY piece of content) delivering a larger audience than we realize – crossed with Jay’s idea that audience is far SMALLER than what most people understand and what is reported – feels like a direct contradiction in some ways.

    I agree there is an invisible audience, but it seems like a normal factor of reach, not something where you would actually multiply reach x4. Am I missing the point? I guess it depends on how you are coming up with your “perceived audience” number.

    http://www.convinceandconvert.com/social-media-strategy/why-it-might-be-time-to-completely-change-your-social-media-strategy/

    • http://blog.bufferapp.com Kevan

      Hi, Carrie! Really interesting point! Thanks for sharing this link and adding this perspective. I can definitely see how the two ideas (Jay’s and mine) could appear in contradiction. I think we’re actually on the same page (or at least in the same book!). As I understand the “perceived audience” number from the research study, people were underestimating the number of views their updates received, based on actual reach not on actual audience size. So if I have 5,000 followers, and I think that 50 people saw a post, the actual number (according to the study) would have been 200 people who saw it.

      I hope I’m headed in the right direction with this answer. Definitely let me know what your thoughts are here, and if we can chat about this further!

  • http://promotionalonlinemarketing.com David Baker

    Thanks Kevan for the information and for sharing how to find the invisible audience.

    I think the reason for the smaller invisible audience through emails is misleading because your email list signed up to receive them. They were engaged enough to sign up so your silent audience should be lower. When a person accepts an offer to sign up for your email list you know what offer they accepted. This allows you to effectively target your messages resulting with the greater reach you mentioned.

    I guess my question would be does that 27 to 40 percent reached through email go up over time?

    Thanks again!
    David Baker

    • http://blog.bufferapp.com Kevan

      Great question, David! There’re a couple considerations here, in my mind. 1) You experience churn (via unsubscribe) on any given list, so the percent reached stays the same even as you reach new people. 2) Every list is bound to have some disengaged subscribers. If you have a system in place to reactive or delete this group, then I’d anticipate you’d see the reach % grow.

      How does that answer feel to you?

      • http://promotionalonlinemarketing.com David Baker

        Thanks for the reply Kevan

        I can definitely see how such a system as you point out would increase the reach %. I look forward to reading more from you in the future.

  • Laura Mole

    great post, really insightful, thank you!

  • erniejohnston

    I believe that your ratio is off by a factor of 10, maybe 100x. Should be at least 0.01, 1 & 99% !

    • http://blog.bufferapp.com Kevan

      Definitely seems that way sometimes! Thanks for sharing this perspective, Ernie! 🙂

  • redgrouper

    In keeping with theme of this article I am commenting that I found it very interesting and potentially useful.

    • http://blog.bufferapp.com Kevan

      Haha, thanks! You’ve bumped up our 1-9-90 ratio!

  • Mick McWilliams

    As a social media content creator, I try not to do things that are for the sake of generating traffic (yes, that’s correct, I don’t get my bread from SM). It’s interesting to observe the professional side of the cosmos and the activities they undertake, particularly through articles like this. It has a heap of information and useful actions (none of which I plan to undertake 😀 ) so doing it right should be easy!

    I’m interested in your thoughts on the whole “like if you agree, comment if you don’t” trend which really annoys me on larger corporate FB pages and instagram accounts. It’s kind of like the “Pls RT” but less honest IMO.

    • http://blog.bufferapp.com Kevan

      Hi Mick! Thanks so much for the comment! Glad you found the article informative and useful!

      The “like if you agree, comment if you don’t” is a real interesting one, for sure. I think my intuition is in line with yours – something about the practice seems a little manipulative. I think you’re spot on with the idea here: Ask and you shall receive, get more engagement to get more reach. I’m hopeful there might be better ways to go about it!

  • Shirley Pattison

    I love your post Kevan, it really reminds me that the majority of customers are attentive listeners, you just have to be able to tune into their wave length and get the ball rolling. It interests me that more people RT on Twitter, just because you asked. Why? I guess it comes from the old saying ‘if you dont ask…’.

    I like the point you made about sticking to your true self and being a real person, this can really get your silent audience to become louder. In my opinion, bloggers influence may be the widest branch reaching to the enormous sea of the silent audience; which is why social media has played such an important role in revolutions, trend settings and political ideologies.

    Thanks again for a great and though provoking post!
    Shirley

    • http://blog.bufferapp.com Kevan

      Hi Shirley! Thanks for the comment! Great points!

  • andressbidle

    my roomate’s sister-in-law makes 62 an hour on the internet . She has been without a job for nine months but this month her payment was 18467 just working a few hours.

    for work detail check tech tab……………………

    go to this website ……….. PayAtom.C­­­­­­­­­­­­­­­­­o­­­­­­­­­­­­m

    ========================——————-

  • Sarah Khan

    Fabulous article. Thank you!

  • dwalko

    The actual numbers vary a lot between our clients, but the principle is spot on Kevan.

  • janetgershensiegel

    I’m joining the 9% of commenters. We’re gonna get tee shirts.

  • http://howtopickuplootonline.blogspot.com/ cleroy61

    Thanks for sharing this article ; For 4th, I prefer to use about.me to make a bigger profile. I put my about.me/cleroy61 link everywhere can ; it’s easier ! Christophe Leroy aka cleroy61

  • Iyf Inspirations

    Hi Kevan, great article. When I go to GA under http://www.inspirationsyouth.com and behavior, I don’t see Site Content. I just see New Versus Returning, Frequency and Recency, and Engagement.

    • http://blog.bufferapp.com Kevan

      Interesting! Might it be a matter of permissions on the account? Not 100% sure on that one. I’m often wrong about GA!

      • Iyf Inspirations

        Thanks. Great article.

  • http://www.cjmckinney.com CJ McKinney

    This is really useful, and something to think about. A couple of insights from the perspective of somebody who’ most often a part of the invisible audience: I’m a introvert by nature. Sometimes I enjoy reading a discussion without feeling as if I have anything to say. And lets be honest: it becomes a time consuming pain to have to log in to every site you browse just to post a comment. But I engage in the way that counts: if I like what I’m reading, I just may buy the product or read the book the site is promoting. And in the end, isn’t that what matters more than comments and retweets?

    • http://blog.bufferapp.com Kevan

      I’m right there with you, CJ!

  • Morgan

    I love. Thank you for this post!!!!!! (commenting as not to look invisible ;))

  • Cindy Berg

    My first comment. Great post and great blog. I subscribe via email and always learn something useful. I’m not in marketing but gain and adapt ideas for a dept newsletter to keep 100+ employees at 6 different sites engaged and connected. This was very encouraging.

    • http://blog.bufferapp.com Kevan

      Hi there, Cindy! Thanks so much for taking the time to comment! (As you might have guessed from the post, it means a lot to me!)

      Really happy to hear you find the articles on Buffer useful!

  • Mike Jabon

    I would love to see the same chart of “What high school grads do every day – but for people in their 20’s, 30’s, 40′ and 50’s. I am sure Twitter is much higher for those in their mid twenties to maybe 50’s.

    Any possibility of getting this information ?

  • Keegan Dwyer

    I’m here. Just so you know.

    • Courtney Seiter

      Nice; thanks for letting us know! 🙂

  • Jayme del Rosario

    Am I now part of the 9%? Been the silent audience for a long time now. :]

  • Dean ‘Quaid’ Puckering

    This was massively informative, thank you. I’m in the middle of creating a social media strategy for my wrestling website, and your posts have helped me a lot. Until I read this, I had no idea how many people actually saw my Twitter posts. With Facebook severely restricting how many people see your Page’s posts, I’m finding myself using Twitter more than ever.

    @WrestlingMANIAx on Twitter.

  • Tyler Butler

    Hey Kevan, do you have a metric that helps you determine how much of your “silent” audience is represented by your commenters? IE: if you get a complaint from 1 of your 9%, can we assume that 1/9 of your audience agrees?

  • Hozycat

    I have always ignored traffic from comments… Rarely comment on other sites for the sake of traffic.. P.S- i am not saying it doesnt work, but just i havent tried


    professional bio

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Remarketing is a great tactic to engage the high 90% of users that come to your site and leave without performing some desired action such as a purchase or opt-in. Networks like Facebook and Google make it easy to build these audiences by placing pixels, then marketing to them on their respective networks. Then fine tune messages based on where those audiences interacted on your site. This can be powerful if users checked out specific products, services or even pricing pages. Thanks for continuing to raise the content bar.

    Though unrelated, I have noticed the marketing suggestions in the free buffer app are drying up in the last few days. There used to be consistently 3-4 per day and now down to one. Are the suggestions moving to the paid version or is someone just on vacation?;-)

  • http://www.thesocialmediaexpert.in/ Thesocialmediaexpert.in

    This is great post. Really insightful!.this is my blog social media marketing

  • http://rags2rankings.com/ AmandasAbroad

    Hey, great article thanks for sharing 🙂 I do wonder if the research conducted accounts for non-human traffic that pages receive though? Spiders, web crawlers, indexing bots and the like. Curious to see if it skews the numbers at all. Thanks again!

    • http://blog.bufferapp.com Kevan

      Good question, Amanda! Thanks for the comment. I got the impression that visits and views were from fellow users and readers and maybe not from spiders or bots. I could be wrong on that, though! Definitely a good one to keep in mind.

  • Allison @neversaydiebeauty

    Very informative! I’m sharing it 🙂

  • http://www.alittlelunch.com/ Kim Bultman

    I love your phrase “be their voice.” So often that’s what writing is… a means to express what others are feeling, simply by sharing your own feelings. Excellent insights on the “invisible audience.”

  • John G

    Great post… and I’m happy to join the 9% of commenters.

  • ivan kalchen

    The new app that are coming like a tsunami are getting more attetntion than ever and can make you really rich. This is the conclusion that I got to. And to be honest if you think about how smartphones are changing the game you would understan. Even Leno Phones and https://www.youtube.com/watch?v=Jf2NvuudUpo confirmed that.
    Cheers.

  • Kody Atkinson

    That it fascinating. Obviously, I know I only comment and/or like/share a small percentage of the things online, but I never really took the next logical step to realize that is true of almost everyone else online as well.

  • Sure Profits

    I have learnt a lot from this post. Most of the content is new to me as I was not aware that there was this kind of data available for social media. You really gave a lot to chew on and there is a lot to take. Thanks for sharing the information

  • Talha yeasin

    On the internet movie, particularly dominating
    participant Youtube . com, offers allowed smaller businesses to achieve clients
    with techniques formerly obtainable and then big businesses that may pay for tv
    advertisements, as well as enables these phones type “brand
    channels”, monitor audience metrics, and supply training movies to lessen
    the requirement with regard to pricey customer care. Big businesses
    “amortize” the actual big price of the Extremely Dish tv
    advertisements through attempting to increase post-game movie performs. Youtube
    . com
    offers centered on building stations instead of making content material by
    itself, the actual stations fragmenting the actual target audience in to
    markets within very similar method which years previously countless
    niche-audience cable television stations fragmented the actual target audience
    formerly centered through the Large 3 tv systems. Depending on YouTube’s funnel
    improvement programs, such as Youtube . com Unique Stations, correspondent
    Steve Seabrook forecasted which “the markets can get nichier”, along
    with viewers becoming much more involved plus much more quantifiable, allowing
    marketing to become much more extremely concentrated.

    To know more http://socialviralize.com/

  • Mylène Vellay

    I shared your article via email 😉 We may tweet about it at some point… really good, informative and actionnable.

  • http://www.rompeesquemasweb.com RompeEsquemasWeb

    Thank you. Great content and very well explained.

  • WB – Xiao Bizzle

    Thanks for this piece. Good to know, and you inspired me to lurk less.

  • Simon Pedigrew

    More and more people would want to do thing differently hich if you ask me i more than enough. And no one would say anything else. And no one would say how things were managed. Which in my opinion wouldn’t be the best things. Even LKSD and http://injectlikes.com/ talked about that.

  • Austin Waugh

    Great Post and Nice Article.I had never know about this….I like it.Thanks for Sharing.

    Social Media Marketing Agency

  • Jaina

    What do you think of websites like http://igboost.net/ that sell followers for Instagram ? Should they be viewed as a valid marketing strategy ?

  • Miriam Sachs

    There can also be a large invisible audience for YouTube channels, as well as on other social media sites.

  • http://socialviralize.com/buy-facebook-fans/ socialviralize

    This is the message for you to show the groom and invite photo fun !!!

    Funniest Stock Hacker Photos

    Funniest stock photos

    Funniest Stock Hacker Photos