What’s on Rand Fishkin’s Phone? A Private Peek at the Home Screens of Top Marketers

Awhile back, a phenomenon swept the Internet where people shared pictures and video of what’s inside their refrigerators.

This isn’t that, but it’s close. 🙂

I asked 20+ wonderfully generous and incredibly talented marketers to share what’s on their smartphone home screens. In need of any app ideas? Looking for new ways to organize your phone? Check out our list of 20+ home screens and favorite apps. Hoping inspiration strikes!

(And if you’re up for it, we’d love to see your home screen, too!)


Marketers featured here (it’s a great list!):

  1. Rand Fishkin
  2. Hiten Shah
  3. Demian Farnworth
  4. Noah Kagan
  5. Danny Schreiber
  6. Anum Hussain
  7. Belle Beth Cooper
  8. Paul Jarvis
  9. Greg Ciotti
  10. Mark Macdonald
  11. Maizie Simpson
  12. Jimmy Daly
  13. Janet Choi
  14. Brian Dean
  15. Dan Norris
  16. Dan Levy
  17. Peg Fitzpatrick
  18. Ginny Soskey
  19. Laura Roeder
  20. Garrett Moon
  21. David Mizne
  22. David Fallarme

And for fun, I’ve included the screens of Kevan Lee (me!) and Courtney Seiter, from the marketing team here at Buffer.

For another perspective on home screens, we’ve published a companion post on the Open blog that shows the home screens of many on the Buffer team, including our co-founders Joel Gascoigne and Leo Widrich.

Now, onto the phones … 🙂

1. Rand Fishkin, @randfish


Rand’s phone (one of only two Android phones in this list, btw) has a lot of great standard apps, including social networks for Twitter, Google+, and Instagram. Travel apps are some of the more unique ones on the homescreen: two ride services and an airline.

Notable apps:

2. Hiten Shah, @hnshah

KISSmetrics & Crazy Egg, Startup Chat podcast

Hiten, like many on this list, bundles sets of apps into folders. Hiten’s folders include Browse (things like Chrome, News, and Tweetbot), Productivity (Dropbox, Google Drive, Intercom), and Social (Facebook, Twitter, Snapchat).

Notable apps:

3. Demian Farnworth, @demianfarnworth

Copyblogger, Roughdraft.fm

Demian’s got just the one page of apps on his phone, with nearly everything organized into folders. Among the apps that didn’t fall into folders: NFL and newsletters. (Two of my favorite things also!)

Notable apps:

4. Noah Kagan, @noahkagan


I love seeing how the different homescreens here show off which social networks are fun to access on-the-go. In Noah’s case, Instagram and Snapchat are two big ones, along with Yelp.

Notable apps:

5. Danny Schreiber, @dannyaway


Danny’s crisp-and-clean screen has a couple cool weather apps (details below) and a messaging vibe as well—apps like Slack and Messenger (the mobile version of Facebook messenger), which seem to be gaining more and more traction into our workflows and communication.

Notable apps:

6. Anum Hussain, @anum


Anum’s phone has just the essentials, plus enough whitespace for a motivating message to help keep things on track. (What’s more motivating than a Beyonce nudge!) There’re more apps on page two.

7. Belle Beth Cooper, @BelleBCooper

HelloCode, Exist.io, and Ghost

Belle’s phone is one of the most unique ones on the list. She used a jailbreak to get this fresh look, and she’s got a lot of cool apps to go with it. Here they are, row-by-row:

(More below.)

Notable apps:

8. Paul Jarvis, @pjrvs

Creativeclass.io and pjrvs.com

Paul’s phone has a lot of great, essential apps—and just the one page, too, with all the extras grouped into a folder. It’s cool to see a peek at some mobile workflows here also, with both a writing app (iA Writer) and an email marketing app (MailChimp) on the homescreen.

Notable apps:

9. Greg Ciotti, @GregoryCiotti


Greg gets a lot of great use out of Trello for editorial calendar and marketing plans, Abacus for tracking expenses, and Simplenote for collecting thoughts and ideas as they come.

Notable apps:

10. Mark Macdonald, @mark_macdonald


Mark’s got a great bunch of social media apps on his homescreen (Facebook, Twitter, Instagram, Reddit, Snapchat) and is one of several on this list to have Snapchat on page one.

Notable apps:

11. Maizie Simpson, @maizie_simpson


Like Mark (above), Maizie is one of the few on this list to have Reddit on the homescreen, along with a handful of other social media apps: Facebook (and Messenger), Twitter, and Instagram.

Notable apps:

12. Jimmy Daly, @jimmy_daly

Freelance writer and Vero editor

It’s neat to see the different ways that Jimmy takes notes here, using Evernote, Simplenote, and Jotbox—all of which are useful note-taking apps with their own unique features.

Notable apps:

13. Janet Choi, @lethargian


Janet’s phone is the first on the list to have WhatsApp on the homescreen, and the first to have a game—Threes—among the most readily available apps (great choice!).

Notable apps:

14. Brian Dean, @Backlinko


The inbox count (16,000!) is fascinating, and Brian’s phone is one of the few to have Passbook/Wallet and TripAdvisor on the homescreen.

Notable apps:

15. Dan Norris, @thedannorris

WP Curve

One neat theme of Dan’s phone is all the different ways to message. Messages, Messenger, WhatsApp, WeChat, blab, Slack, and Kik are all messaging apps in one form or another that help Dan keep in touch with friends, family, and colleagues.

Notable apps:

16. Dan Levy, @danjl


Some neat audio apps appear on Dan’s homescreen—GarageBand for making music, Downcast for downloading and listening to podcasts, and POP Montreal for getting music info.

Notable apps:

17. Peg Fitzpatrick, @PegFitzpatrick

Social media author and expert

Like some others here, Peg has her social media apps mostly bundled into a folder with just a special Facebook app getting a spot on its own.

Notable apps:

18. Ginny Soskey,@gsosk


Ginny’s phone has some fun folders for things like Games (Candy Crush, Flappy Bird, Tetris, Dots) and Wedding (Pinterest, the Knot), along with some neat, unique additions—for instance, Yahoo Fantasy, UP (a favorite of the Buffer team’s too), and the first on the list with Google’s new Inbox app.

Notable apps:

19. Laura Roeder, @lkr

LKR, Meet Edgar

Along with Rand Fishkin, Laura is the only other Android user on the list here. She purposefully keeps her phone a bit bare, reserving it for just the essentials (and keeping as much work as possible on the desktop).

Notable apps:

20. Garrett Moon, @garrett_moon


Like Demian’s inclusion of NFL apps, Garrett shows his love for baseball with the MLB app on the homescreen (always neat to see people’s passions represented in that way). Along with MLB, Garrett’s phone has a lot of other unique and interesting apps, including one of the few phones with Netflix up front.

Notable apps:

21. David Mizne, @davidmizne


A few apps that stand out to me on David’s phone here are the multiple ways to call and video chat with Facetime, Skype, and Zoom.

Notable apps:

22. David Fallarme, @davelocity

Referral Candy, GrowthHero.net

There’ve been lots of neat to-do apps on the list here so far. David’s go-to is Todoist, a favorite of many on the Buffer team as well.

Notable apps:

The Buffer team

Kevan, @kevanlee

I get a lot of great use out of my smartphone as a notification center: I get buzzed for each Hipchat message by the team and can then hop on the computer to check things out. I run the phone off of Wifi around the house mainly, and it’s a great companion on team retreats for staying connected with teammates.

Notable apps:

Courtney, @courtneyseiter

Courtney’s got a great collection of social media apps like Facebook, Twitter, Snapchat, a full Instagram folder, and Periscope even. There’s a folder for Buffer things also—some of the awesome tools we use like Trello, Hackpad, WordPress, etc. And knowing a bit about the team’s focus on personal improvements, it’s fun to see apps for language learning, health, and meditation, too!

Notable apps:


If you’re up for sharing, it’d be so neat to see your homescreen too!

Feel free to share the screen here below in the comments, along with any favorite apps that fit with your workflow. I’d be so excited to learn from you!

(To take a screenshot of your iPhone screen, press Power + Home. To take a screenshot of your Android screen, press Power + Volume Down.)

And if you’ve got any questions about the apps or homescreens here, feel free to drop us a note in the comments. It’d be great to chat apps with you.

Image sources: Pablo, IconFinder, Unsplash