Have you yet heard your startup should be Lean? I bet you did.

So with internet memes finally going completely viral and mainstream, thanks to 9gag, Reddit and co, we thought of doing a set of memes just for the Lean Startup.

Here are just a few of the most important concepts of lean startups, explained with the latest internet memes!



1.) “How minimal should your MVP be?” “Probably much more minimal than you think”

Related post: Idea to paying customers in 7 weeks: how we did it.


2.) You will never have complete information – act anyway

Related post: Acting with incomplete information in a startup


3.) Good guy Greg startup founder: “Validate your assumptions”


4.) Use 5 Why’s to get to the root cause of a problem

Related post: 5 Whys 


5.) Don’t get stuck in “No one cares” land with your idea

Related post: Lean Failure and the Risk of No-Man’s LandPivot, don’t jump to a new vision;


6.) Hmm…

Related post: Get the hell outside the building 


7.) Scumbag startup founder


8.) Time to rethink A/B Testing?


9.) Don’t bullshit yourself


10.) Maybe Eric Ries screwed us all over



Pro Tip: Personally email your first 1000 signups

Related post: It’s the CEO’s job to email the first 1000 signups


Did you catch them all? 

Hope you enjoyed this as much as we (the Buffer guys), did creating it. 🙂

Ideas for more? Post them in the comments below:

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Written by Leo Widrich

Co-founder and COO at Buffer. I enjoy working on company culture, customer development and marketing. For more personal posts, check out leostartsup.

  • I’ll just leave this here for ya Leo 🙂

    —> http://www.youtube.com/watch?v=alZqXA4R2dI

    • good one, all the right keywords  are covered 🙂

  • Bill


    This post totally cracked me up. Bravo!

    You’re the reason Buffer is going places – I hope you’ve secured your equity.

    • Anonymous

      Hi Bill, that is awesome, so glad you like it. Thanks, this one was a joint effort of Joel and me. Always feels good to make people laugh, haha! 🙂  

  • ha !

  • Just a quick comment, the link for 
    Idea to paying customers in 7 weeks: how we did it. isn’t working. It’s got some additional characters in it, not sure why. 

  • Haha – what a perfect post for starting off Monday morning.

    All you need is a Rebecca Black meme and a “what I do” meme and you guys are all set. 🙂

    • Or a Friday! It would be very nice or project managers (especially the ones working with lean) to see this on a Friday afternoon.

  • Haha, nice post.  I’m a big fan of memes and startups.  So much, in fact, that I’m building an iOS game about memes.  It’s called Meme Defense – http://www.kickstarter.com/projects/bufr/meme-defense-an-iphone-tower-defense-game

  • the slowpoke one killed me. 

  • Lean Memes! WTG!

  • Robzidar

    Very well done

  • I don’t always post comments on blogs, but when I do…. 

    Nice work, especially the Dos Equis guy. 

  • Karen Letts

    Just the laugh I needed!

  • Now that’s a pretty cool way of sharing ideas about start up businesses. With a lot of people looking at these kinds of memes, I bet some will be able to get these. I had a pretty good laugh, by the way!

    = Gerald Martin =

  • ellisers

    I had a pretty good laugh, by the way!