Anne Mercogliano, the VP of Marketing at IFTTT, stopped by #bufferchat this week to share her insights about using automation to support marketing. During the chat, our community discussed ways to incorporate automation into a social media strategy, awesome IFTTT life hacks, their favorite marketing IFTTT recipes, and much more!

Read on to discover all of the amazing ideas and thoughts that were shared during the chat.

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

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Bufferchat on September 21, 2016: (the topic was Marketing with IFTTT)

This week’s stats:
1st Bufferchat: 62 participants; 302 tweets; reach of 880, 782
2nd Bufferchat: 222 participants;1,137 tweets; reach of 1,637,311

Q1: What does IFTTT do, and why might someone want to give it a try in their workflow?

From Anne:

  • IFTTT helps you do more with services you already use, like Facebook, Twitter, Slack, MailChimp and 100s more.
  • The possibilities are endless: even knowing when someone enters space!
  • We have collections to help you easily find the use case you need.

From the community:

  • “iFTTT helps to create cause and effect connections between different apps. Conditional Logic.” @debbiediscovers
  • “Automates certain tools/tasks. Done right it can save you time & keep you visible. Done wrong you look like a robot.” @GoldStarMedia
  • “You would use IFTTT if you do a lot of the same things repeatedly (e.g., read an article, post it to Twitter).” @sbruington

See all the great answers to question 1 here!

Q2: What’s an example of a super helpful IFTTT recipe that anyone can use?

From Anne:

From the community:

  • “Tagged in a photo on FB > Save to my Dropbox! Love being able to easily keep the memories.” @juliabreathes
  • “I use IF tweet liked THEN save to Pocket constantly. Great for bookmarking.” @AnnaMariaSocial
  • “Created a Twitter list of engaging audience! Interested to see some creative usage!” @vvbellur

See all the great answers to question 2 here!

Q3: How does automation fit into your social media strategy?

From Anne:

  • Marketers have to wear so many hats, so automation is a huge benefit when it comes to managing social media.
  • Automation saves time, increases capacity, and helps you do more with less! Work smarter, not harder.

From the community:

  • “Automation helps me to find people. Automatically email tweets that ask questions about my business/topic.” @Traci_Poole
  • “It helps keep a constant voice, but regular interaction/engagment is what keeps followers checking in on you!” @leilachangMIA
  • “We used to turn on this lava lamp when we get leads. We’re working on a light-up rocket ship next!” @milestech

See all the great answers to question 3 here!

Q4: How can you use an automation tool like IFTTT to better engage with your community/audience?

From Anne:

From the community:

  • “Adding people you just met to a calendar and a map so you’ll never forget where you met them.” @debbiediscovers
  • “FTTT was incredibly useful for tracking hashtag use during a trade show – we auto-created a Twitter list!” @lalalalaurav
  • “Setting up to not lose great content or UGC – too much impermanence in this here digital age.” @BendandBrew

See all the great answers to question 4 here!

Q5: What is the IFTTT recipe that you couldn’t market without?

From Anne:

From the community:

  • “I think setting the Asana tasks to Google Calendar. Also, I love the making photos from Instagram native recipe.” @bellametaphor
  • “Sending favorites to is my favorite recipe!” @newmedian
  • “Redirecting any mentions/@ replies of our company Twitter to a channel. Saves so much time!” @TheKerriLu

See all the great answers to question 5 here!

Q6: What are some great resources to help you learn more about using IFTTT for marketing?

From Anne:

From the community: 

See all the great answers to question 6 here!

Q7: What “recipe” or automation do you wish existed? (Maybe it does!)

From Anne:

  • IFTTT adds new Channels regularly, so check in to see what’s possible.
  • You can also subscribe to our blog to learn when new Channels, and possibilities, go live.

From the community:

  • “Take InstaStories, stitch them together into a video & post later to as a vid post.” @SimTara
  • “A recipe that reminds me to contact someone who I have not contacted in a while and provides me with pointers to do so.” @ideakid88 
  • “I wish for automatic and accurate image description for social media — great that I can add it, but would love to automate it.” @NeilMilliken

See all the great answers to question 7 here!


Thank you so much to Anne for sharing all of her wonderful insights, and to everyone who participated in this chat!

Catch #bufferchat each Wednesday at 9 am PST, 12 pm EST, 5 pm BST (GMT+1)  OR at 4 pm AEST (Sydney time, UTC+10). Join our Slack community with over 2,000 members to continue these awesome conversations all week long!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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Written by Arielle Tannenbaum

Community Strategist at Buffer. In addition to her love of community building, Arielle also loves vegetables, cooking, practicing yoga, meditating, living mindfully, and exploring the connections between health and happiness!

  • Nice! Thanks for the wrap up! Am writing up the data visualisation using a super cool Googlesheet based tool developed by Martin Hawksey but anyone who wants to play around with it can start playing with it here! https://deb.bi/TAGSExplorer-Bufferchat

    • Heya Debbie! This data visualization is SO incredibly cool! I really like that you can see individual conversations that have happened during the chat 🙂 Is there a technique to get the webs to pause, and stop moving? haha just curious!!

      • Yeah it can be a bit crazy and hard to control huh. What I found is that if you press the help button on the right it centres everything and just leave it for a few minutes and it will stabilise. Then you can gently poke around and replay etc.

  • Dorothy Iltis Cooper

    Where does it fit in with start up, agency, or all the above?

    • Hi Dorothy! IFTTT is a tool that anyone can use — startups, agencies, and even individuals! Here’s the website, if that helps 🙂 http://www.ifttt.com

  • IiloniKumaro

    loved this service!!! I can not imagine my life without ifttt automation, so much time saved!