We’re excited to announce a new partnership today between Buffer and Mention to make monitoring and reacting to mentions of your brand, competitors or industry-related keywords a breeze.

How Buffer and Mention complement each other

Many people have asked us about Buffer’s commitment to being the most simple yet powerful publishing tool for social media, without adding a stream to view new posts on social networks. We’re excited to continue down this path and focus our efforts on publishing, but we understand that this means you’ll probably need to use other tools to keep track of what people are saying about your brand around the web.

Mention covers this area so well that it makes perfect sense for us to team up. You can now monitor mentions of your brand and share them to all of your social accounts via Buffer. With our recent announcement of Buffer for Business plans, we hope that this will be especially helpful for those of you managing business social media accounts.

What is Mention?

Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more. When you sign up for an account, the first thing you’ll want to do is create a new alert. This is as simple as naming your alert and adding any keywords you want to monitor:

mention2 buffer alert

mention2 alert iphone

You can even add extra keywords or phrases to monitor:

mention2 google alerts mult keywords

Mention then pulls all of the matching results into a kind of inbox view for you, where you can view, favorite, archive and delete each one. You can even create tasks for your team members to respond to particular results. In the list of results, Mention has some really useful markers to help you understand each one, such as icons for where they came from (e.g. Twitter, blog comments, Facebook), color-coding to show if a mention is particularly positive or negative, and flags for important mentions:

mention positive priority

When you click on each result in the list, you’ll see a detailed view on the right, including any threaded replies (e.g. if it’s an ongoing Twitter conversation), plus information about the author if it’s a social media post at the bottom:

mention results

You can even get blog comment results, which load the original blog post in the detailed view:

mention post comment

Mention also provides some really useful stats about mentions of your business online, including where you get mentioned most often and sentiment analysis:

mention sentiment

How to combine Buffer’s publishing power with Mention

To get the most out of this awesome new integration, you can now add your Buffer account to your Mention alerts so you can publish results to social networks. You can do this when you create a new alert, as well as adding your Facebook or Twitter accounts:

mention add accounts to alert

Once you’ve set up an alert, you can also add new social accounts to it:

mention2 add social

If you add your Buffer account, you’ll be able to publish to all of your connected social profiles and pages, just like you can from the Buffer dashboard or browser extensions. And once you’ve added a social account, it only takes one click to include it in any new alerts you create:

mention add social accounts

Inside your alert results, you can filter by source including images, blogs, Twitter, Facebook, videos and more. If you choose blogs, you can find some great content to fill up your Buffer account:

mention2 blogs2

Once you’ve found a post that you want to share, just click on the “React” menu and choose “Add to Buffer”:

mention add to buffer

If you’ve used our browser extensions before, the Buffer post will look familiar. You can choose which accounts to send it to, whether to send it now or add it to your queue, and preview what the post will look like:

mention2 blog add to buffer

You can even view your Buffer queue from inside your Mention account:

mention pending posts

And if you add your social accounts separately, you can view your posts and add new ones. I added my Twitter account:

mention2 twitter account

And now I can see all of my published Tweets, or add a new Tweet:

mention2 tweets

We hope you’ll find this integration useful for your personal and business social media monitoring. We’re keen to hear what you think, so sign up for Mention and give it a go, and let us know your thoughts!

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Written by Belle Beth Cooper

Belle is the first Content Crafter at Buffer and co-founder of Exist. She writes about social media, startups, lifehacking and science.

  • orliesaurus


  • Nice work, guys! You’ve just got me signed up for Mention now.

  • Dessy Pavlova

    Wow, Buffer keeps getting better and better. Mention is a great service. I love it when two awesome start-ups collaborate for the benefit of both company’s clients! Especially when integrating Mention with Buffer for Business, the potential for your client’s company growth is super effective. I really appreciate the innovation of both these social media tools… and the insight into their integration! Thanks Beth 🙂

  • Wow, this is such good news. I love Buffer and I love Mention- but now I can realise the true power from the combination of the two! I’ll have to re-read this article to get my head round this.
    Just one thing I’d love Mention to sort out would be alerts for links. Currently you can’t add a link to Mention to monitor. It would be awesome if I could be notified if someone linked to an article of mine on Twitter – particularly if they don’t mention my Twitter handle. I’m having to use a custom solution using my Twitter app, Twools.

  • Wow, thanks so much to both of you! Now the only two things to improve I can think about is a faster Mention desktop app and the chance to delete several publications on buffer at the same time. Then, you’ll be absolutely perfect. I feel like I won’t leave you ever!

  • This partnership can sure help
    various online marketing businesses. I haven’t personally used any of these
    publishing tools but their teaming up is great. Probably I ought to give it a
    try because I loved that screenshot of threaded replies and almost everything is
    in detailed view.

  • Drew

    got lost. should i get a mention account to use buffer or a buffer account to use mention??

  • Timoor Taufig

    We @ https://www.userlike.com/en/ use both @Buffer and @Mention and we are happy that they announced this integration. Now we can directly react from inside Mention. That’s exactly what we need.

  • Thanks Belle Beth Cooper for this article. I started using Mention recently and was looking for how to add different other website. then I found how much BufferApp is capable of and thankfully all my monitoring problem was solved. BufferApp and Mention really helped me monitoring my website http://www.proriters.com

  • Heather Argenti

    Is this still relevant? I see the article is dated 2013… I also wondered – is there a tool to then publish your mentions to a feed of some sort on your site? Thanks!