Millennial Marketing: A #Bufferchat Recap

This week on #bufferchat, we talked all about millennial marketing: the habits, values and mindset of this generation. The community discussed how they incorporate this mindset into their marketing, shared advice for improving engagement with millennials, revealed the brands doing this work well, and much more!

Read on to discover all of the awesome insights that were shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

For our community in Asia and Australia (or anyone else!): 4 pm AEST (Sydney time)

For our community in North/South America, Europe and Africa (or others!): 9 am PT (San Francisco time)

This week’s stats:
1st Bufferchat: 33 participants; 189 tweets; reach of 988,973
2nd Bufferchat: 118 participants; 769 tweets; reach of 1,308,300

Q1: How would you define the “millennial generational mindset”?

From the community:

See all the great answers to question 1 here!

Q2: How do millennial’s habits differ from other generations?

From the community:

See all the great answers to question 2 here!

Q3: What general millennial values can you incorporate into your brand strategy?

From the community:

See all the great answers to question 3 here!

Q4: What’s one specific example of a brand optimizing for the millennial generation in their marketing?

From the community:

See all the great answers to question 4 here!

Q5: In your opinion, which brands seem to understand millennial marketing really well, and why?

From the community:

See all the great answers to question 5 here!

Q6: What is your top tip for engaging with millennials through digital channels?

From the community:

See all the great answers to question 6 here!

Q7: How do you see millennial marketing shifting over the next few years?

From the community:

See all the great answers to question 7 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash