For a long time many of our users approached us and said “Wow, I am getting so many more clicks with Buffer” or “My Klout score has gained many points through Buffer”. This was always a huge encouragement and we went out and crunched the numbers to prove what many of you already found:

People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.

As a result of this increase in exposure and engagement their Klout score has risen by an average of 3.5 points within the first week of starting to use Buffer.

The general statement we are able to make is that Buffer increases your impact on Twitter significantly.

Why does it increase?

Optimal Timing

Buffer works with an algorithm based on our research for Twitter peak times. It then picks 4 default times, well spaced out in during peak hours between 8am and 8pm. Of course, you can go to your settings and change timings if you want.

These better timings were a major driver to increase engagement with your Tweets.

Dan Zarrella did a complimentary research in this field and came up with very similar results.

Increased Frequency of Tweeting:

A second, very powerful insight we found was that after starting to use Buffer, users would increase their Tweeting frequency.

  • Buffer’s browser extensions (Chrome, Firefox and Safari) make it easiest to Buffer articles from any website you are reading. This triggers users to add 150% more Tweets to their Buffer whenever something is interesting.
  • Another crucial feature in use was the pause Buffer. This enabled users to fill up their Buffer over weekends with the best content they find, without tweeting it then at these low traffic times. Then, during the weekdays, it will be posted conveniently for them and get them most exposure.

 

Helping you master Twitter

Our goal with Buffer is to allow anyone create a lasting impact for themselves on Twitter. The fact that our stats underly this so strongly give us a lot of confidence to build out features in that direction.

We have already integrated with a few RSS Reader and Twitter Apps who want to make a Buffer button available for their users. Initial findings suggest that users enjoy using the App longer, because they can just continue reading and hitting the Buffer button, without ever flooding their stream.

 


If you are interested in our research and methodology used, please get in touch [email protected], we would love to hear from you.

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Written by Leo Widrich

Co-founder at Buffer.