7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months

If you’ve asked this before…

“How can we get more visitors to our website?”

… You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today.

The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic, or drive visitors through social media. The options are endless. This article focuses on the latter, though.

In this post, I’ll share the seven most powerful lessons we learned at Hubspot from running social media experiments to increase our social media referral traffic by 241%.

Ready to dive in?

Continue Reading →

How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!)

The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.

I’ve been there.

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document?

Good news: we’ve scoured the Internet for content marketing strategy templates, tried a few, and put together an approach to building your own content marketing plan step-by-step.

(This is built with both the in-house content marketer and the agent in mind, BTW!)

Let’s go!

Continue Reading →

7 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.

I always enjoy looking at them, but always feel like there is no way I could ever create one myself.

Or is there?

Adam Levine gif

There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.

Even folks (like me!) who never thought it possible to create one ourselves!

I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics.

Continue Reading →

Buffer’s Marketing Manifesto in 500 Words

Treat every piece of content—every tweet, every Facebook post, every CTA, every press outreach email—with the utmost care. There needs to be a bit of an internal struggle when we hit send or publish, if we don’t feel it, I don’t think it’ll be good enough.

This shouldn’t be confused with perfectionism, we want to push things out with consistency and without lingering.

This is about self-discipline to go through that struggle—even if it’s felt ever so slightly—every single time.

We don’t want to …

Continue Reading →

[Free download] The Content Distribution Checklist for Maximizing Reach, Traffic, and Shares to Your Content

You’ve written a fantastic blog post.

Now . . . how are people going to find it?

It’s a question most of us bloggers deal with every single time we hit “Publish.”

Wouldn’t it be awesome if there were a list of things that we could do to bring in some traffic right off the bat—even if the post wasn’t a super-brilliant infographic or 5,000-word masterpiece?

Maybe there is.

I’m excited to share a list of nine ways I’ve found to drive traffic to new blog posts: a checklist of sorts that can help you see how to bring some lift to every new piece of content you publish.

Continue Reading →

How to Promote Every Piece of Content You Create (in Less Than an Hour a Day!)

Back in the old days of the Internet – that is, the late 90’s and early 2000’s – “build it and they will come” was a fantastic strategy. There were fewer people either building or visiting websites, and therefore, if you did create a website, newsletter, or e-course, it was almost a given that people interested in you would find you.

It’s how I built my first business.

I built it. They came.

Today, that is no longer the case. You’re competing not …

Continue Reading →

Content Marketing Tools, Tips and Resources: A Bufferchat Recap

Emily Ahlbum of Emagine joined #bufferchat to chat all about content marketing. How do you define it? Where do you find your best ideas? and more!

Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers.

Continue Reading →

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

How can you create content with the most efficiency and ease?

Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?

We’d love to help you get there.

The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.

That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.

Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.

Today, let’s talk about your blog. Specifically, what to post on it.

Continue Reading →

We Stopped Publishing New Blog Posts for One Month. Here’s What Happened.

One of the implicit values in our Buffer marketing is to challenge assumptions. 

And one of the biggest assumptions I have about our content is that we should be publishing original articles to the blog multiple times each week.

Well … what might happen if we didn’t?

To find out, we stopped publishing new content for 30 days, focusing instead on repurposing and refreshing our content from the archives. I’d love to share with you every single thing we tried and all that we learned, both what worked and what didn’t.

Continue Reading →

The Quick-and-Simple Guide to Getting Started With Video Content Marketing

If you find yourself intimidated by the concept of creating video content, you’re not alone.

Every minute of the day, YouTube users alone upload 72 hours of new video content, not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia.

With all that noise, making your video stand out, increasing engagement and finding ways to add value is a mammoth task; which makes doing it right even sweeter.

Fortunately, there are tons of great blueprints for creating valuable, meaningful video content.

I’ve taken a closer look at some of these strategies and have condensed the advice here, in a “delightfully short” guide to adding value with your video content. I’ve included the latest research on video content, the best expert tips, and some great examples of video content done right. If you’ve got any more tips or examples of great brand videos, I’d love to hear them in the comments.

Continue Reading →