Podcasts - Page 2

A collection of all Buffer Podcasts

PodcastsMay 18, 2018
How to Share Posts From the Instagram Feed to Stories

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from

PodcastsNov 13, 2017
The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network o

PodcastsOct 16, 2017
8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Much has been written on the Buffer Blog about social media strategy . In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content [https://buffer.com/library/what-to-post-on-each-socia

PodcastsAug 28, 2017
Creating Truly Remarkable Marketing and Social Media Content That Lasts – Ryan Holiday [SSM058]

How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next . We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers [https://www.amazon.com/Perennial-Seller-Making-Marketing-Last

PodcastsAug 7, 2017
5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers e

PodcastsJul 10, 2017
Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unl

PodcastsJun 12, 2017
On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer – Paul Jarvis [SSM047]

For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade,

PodcastsMay 15, 2017
Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dol

PodcastsMay 8, 2017
10 Ways to Improve Your Social Media Marketing Using Buffer – Minisode [SSM043]

Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content . Hilarious cat GIFs . Amazing brand stories . But sometimes it can be a challenge to find the time or the right tools to build a successful social media program [https://www.

PodcastsMay 1, 2017
5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer , Molly Pittman [https://www.linkedin.com/in/molly-pit

PodcastsApr 24, 2017
Social Media Strategies for Small Businesses: Taking Your Company to the Next Level – Marie Forleo [SSM041]

Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish. And although you know that social media has the power to be an important part of your overall marketing strategy , there’s tons of completely valid reasons why it never quite happens. Time, resources [https://

PodcastsApr 17, 2017
Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time – Branden Harvey [SSM040]

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences. But we wanted to know: Is it possible to rewire your brain for positivity and happiness? Storyteller and so

PodcastsApr 10, 2017
How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way. The brains and v

PodcastsApr 3, 2017
The 4 Ways to Fix Your Broken Content Marketing and Social Media – Jay Baer [SSM038]

Did you know that there are more than 1.97 million blog posts published online every single day? And that’s on WordPress alone! Not to mention the millions upon millions of social media updates that are sent out to accompany those blog posts. GIFs , photos, videos , and Stories fill our feeds with enough content (surely) to last a lifetime. Bu

PodcastsMar 27, 2017
Risk for Reward: Why Calculated Risk is Crucial for Designing Your Career in Marketing – Clair Byrd [SSM036]

How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks. As humans we naturally tend to forget that stepping away from the norm and trying things that are inherently risky can actually be a good thing in both our personal lives and careers. Clair Byrd , Director of

PodcastsMar 20, 2017
How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM035]

All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it. In 2016, TechCrunch found that more than 8 billion videos [https://buffer.com/resources/social-media-vi

PodcastsMar 13, 2017
Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]

When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics . Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. But Candice Galek [https://www

PodcastsFeb 27, 2017
Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]

Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic and organic reach over the last two years as so many businesses have. But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. Michael Stelzner

PodcastsFeb 20, 2017
Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]

Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle , for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy. In fact, they’re seeing so much success that they’ve

PodcastsFeb 13, 2017
A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? With more than 70,000 subscribers on Y

PodcastsFeb 6, 2017
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps

PodcastsJan 30, 2017
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.

PodcastsJan 25, 2017
9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders [SSM026]

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, a

PodcastsJan 23, 2017
How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep