How PR & Social Media Work Together: A Bufferchat Recap

This week in #bufferchat, we discussed the differences between PR and social media marketing and how they can work together. Hailley Griffis, Buffer’s very own PR Crafter, stopped by the chat to share her experiences as a PR professional working alongside a social media team! We discussed how social media has impacted traditional PR, strategies for building relationships with the press on social media, and much more.

Read on to discover all of the awesome ideas and thoughts that were shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

For our community in Asia and Australia (or anyone in other timezones that like this time the best!): 4 pm AEDT (Sydney time)

For our community in North/South America, Europe and Africa (or others!): 9 am PT (San Francisco time)

This week’s stats:
1st Bufferchat: 95 participants; 230 tweets; reach of 1,750,028
2nd Bufferchat: 309 participants; 1,989 tweets; reach of 2,652,771

Q1: How do PR and social media marketing differ?

From Hailley:

From the community:

See all the great answers to question 1 here!

Q2: How has social media changed traditional PR?

From Hailley:

From the community:

See all the great answers to question 2 here!

Q3: When would a public relationist use social media, and for what?

From Hailley:

From the community:

See all the great answers to question 3 here!

Q4: What might a great relationship between a PR manager and social media marketer look like? How would they work together?

From Hailley:

From the community:

See all the great answers to question 4 here!

Q5: What are strategies for building media/press relationships on Twitter?

From Hailley:

From the community:

See all the great answers to question 5 here!

Q6: What are 1 or 2 of the best social media tools that help with PR, and why?

From Hailley:

From the community:

See all the great answers to question 6 here!

Q7: Any great examples of PR campaigns on social media that you’ve seen? What made them memorable?

From Hailley:

From the community:

See all the great answers to question 7 here!


Thank you so much to Hailley for taking the time to share so many awesome insights, and to everyone who participated in this chat!

Catch #bufferchat each Wednesday at 9 am PT (San Francisco time)  OR at 4 pm AEDT (Sydney time). Join our Slack community with over 2,000 members to continue these awesome conversations all week long!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash