CEO of Small Biz Trends, Anita Campbell, joined us for Bufferchat to discuss small businesses and social media.

Check out the full recap on Storify here. And keep up on the latest about Bufferchat by going to our Google+ Community.

small business marketing tips

What are some of the biggest challenges trending in small business?

From Anita:

  • “Money is perennial issue for #smallbiz. We bootstrapped all the way — that’s the slow way!”
  • “Another issue: Need for owners and staff to be more technical. You now have to know how to use so many tools today.”
  • “Another issue: finding time and people to get everything done. BIG issue for us – how about you all?

Other great insights:

  • “Time + task management with a small team! There are never enough hours in the day” @auderysaccone
  • “Must wear all hats at the same time #sales #finance #operation@brunowinck
  • “SmallBiz Challenge: Working IN the business (operations) vs. working ON the business (growth)” @heykarri
  • “Knowing when to outsource vs. do it yourself is an ongoing small biz challenge that can make all the difference in growth!” @zuulaconsulting

How can small businesses support each other online?

From Anita:

  • “How to support each other? Partnerships. Cross promote. Stronger together than alone, especially against big competitors.”

Other great insights:

  • “Businesses can support each other online by sharing valuable tips, sharing news and content, referring customers” @patentconsult
  • “Join local business clubs/associations. Network. Make friends & partnerships. Later you can ask for help/feedback.” @emilyacarlton
  • “Highlighting other businesses’ successes is a great way to compliment and share each other’s support networks” @FlyingPTDigital

What small business tips do you have for small business owners?

From Anita:

  • “Social media tip for A4: Be a human being. Change things up! Keep some spontaneity.”
  • “Organize it! There’s too much to do, without organization and tools. You’ll run yourself ragged!”
  • “One other social media tip that I had to learn: find your own voice. Many styles & approaches. Don’t be someone else – be YOU.”
  • “I like this from @brucerpdx –> Q4: Maintain a presence, but do NOT lose track of the signal to noise ratio.”

Other great insights:

  • “Be SOCIAL:) Dont just state facts. Interact, listen, and appreciate each followers opinion and presence” @IfeelprettyInc.
  • “Do your research. Plan ahead. Build calendars. Stay consistent. Take an hour a day to reply to everything.” @KaitMoffait
  • “Be present. Be polite. Be helpful. Be Responsive.” @RigginsConst
  • “Define your GOALS first. Then decide what you’re capable of given resources and do that WELL. Read and learn. Use tools.” @bldchris

What are your go-to resources to keep up on online marketing?

From Anita:

  • “We use @BizSugar for discovery! And I’m a huge Twitter fan – it’s a fabulous source for news. Twitter = fav network”

41 resources to stay on the cutting edge of online marketing

  1. Buffer blog
  2. Hubspot
  3. DuctTape Marketing
  4. Danny Brown
  5. Small Biz Trends
  6. Small Biz Lady
  7. Gary Vee
  8. Medium
  9. LinkedIn
  10. Moz
  11. EConsultancy
  12. Search Engine Land
  14. Growth Hackers
  15. The Next Web
  16. Mashable
  17. Jay Baer
  18. Social Fresh
  19. Seth Godin
  20. Ad Age
  21. Fast Company
  22. Jay Vig Media
  23. Venture Beat
  24. Brian Solis
  25. Brian Kramer
  26. Social Media Examiner
  27. Forbes Tech
  28. Simply Measured
  29. BrandWatch
  30. Inc Magazine
  31. Pew Research
  32. Think with Google
  33. Noah Kagan
  34. Neil Patel
  35. Michael Brito
  36. Pat Flynn
  37. Brian Fanzo
  38. Razor Social
  39. Chris Brogan
  40. Wired
  41. Tech Crunch

Thank you to everyone who attended! Catch #Bufferchat each Wednesday at 9 am Pacific/noon Eastern.

Image sources: Blurgrounds, Icon Finder

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Written by Nicole Miller

Community Champion at Buffer 🙂 When I’m not connecting with amazing community members, you can find me writing, reading or blogging about my urban homesteading adventures with 15 chickens, four ducks, two dogs and a horse.

  • This was definitely a great chat. I love your recaps, Nicole! Thanks. 🙂

  • Nice work Nicole, worth the effort

  • Rob

    I can help with those technical tools! Looked like a great, chat, love these things

  • I am using this next week. Thanks.

  • Thanks so much for the love and highlighting me as a resource! Big fan of #BufferChat keep up the great work @NicoleMillerbooks:disqus

  • Ahmad Kanj

    Thank you Nicole, this was Fantastic !

  • Robert Major

    Thank you for the effort in posting this. What is important for small businesses in my environment is priorities. Getting the balance right in effectively marketing and taking care of normal business operations with limited staff and skills is a major

  • Hi Nicole,

    Just loved this:

    Be SOCIAL:) Don’t just state facts. Interact, listen, and appreciate each followers opinion and presence

    In a busy, stressful day for the small business owner, its still important to listen, interact and engage. Not too tough to do when you decide that’s what you are going to do inspite of all else.

    Perhaps too often people forget just how important it is to listen and engage on social media.

    Being present, polite, helpful and Responsive while wearing different hats is not so easy to do, but the results obtained by putting that extra effort (when it hurts the most perhaps) unbelievably rewarding.

    Really useful post with a lot of awesome links. I spent time in my busy day switching back and forth between this Blog post and a few of its links.

    Thank you for sharing. My time spent here was so worth it.


    Ivan Bayross

  • As you stated, one of the biggest tips we give clients who are new to social media is “the 80/20 rule”. Although it’s not an exact science, it’s important to make sure you’re promoting other people and cool/interesting articles rather than always spamming your products. Small business owners often don’t understand the etiquette of social media (not all–just some), so this is one of the most important tips to keep in mind!

  • Kiara Thorne

    These tips are great! I run my own business that I started around this time last year. It has been going well so far but there’s always room for improvement.

  • Great tips – especially about the ins and outs of Twitter. I’ve found that Twitter, once we get a handle on the basics as small business owners, can be a goldmine of connections. Here are a few basics I’ve learned over the years –

    Learn Social Media Tips

  • Wow, great case study for using Google Analytics.. thanks for sharing this. I really need to pay more attention to the mobile vs. desktop stats on my site. And the questions you offer at the end are really helpful.


  • Excellent article! What resonated with me the most was “Be a human being.” Reversely, look at prospects and customers as human beings. They are not looking for the guy on the corner selling widgets and grabbing people as they go by. On the internet, there is behavior that is synonymous with this. They are often looking for information, unbiased infromation.

    If a prospect is online looking for information and you are there to provide it, then you become a thought leader to that prospect. Don’t pass up the opportunity to become the person or company that gives them the answer to the question that they have. When you do, they will view you in a different light and it opens the door to .

    I wrote a blog post about this, look at number 4 (Content Marketing):


  • MVD Communications

    Fantastic post The struggles of a small business are always there, but that’s quite common and that’s why we see great reads like this that can help.