Update – we launched Respond a social listening tool and customer service tool

Respond displays your community’s tweets in a real-time tweet inbox. The list of new messages—both tweets and DMs—runs down the left column. Each particular message opens into the panel on the right.

This intuitive layout gives the Twitter stream an inbox feel where you can reply, archive, keep track of conversations, and—excitedly—reach inbox zero!

We’d love for you to experience the real-time support experience with Respond. Click above to get started right away.

Ok, back to the blogpost!

Bufferchat 7.9.14 ShannonOur latest weekly #bufferchat on Twitter was Wednesday, July 9, where we focused on social media monitoring and welcomed Shannon Byrne, Content and PR Manager for Mention, as our special guest.

Check out the full Storify recap to discover a whole host of awesome people you should follow on Twitter.

How important is listening?

We started off the conversation by asking about the importance of social media monitoring in participant’s online strategies.

The resounding response was that listening is a key part of learning and connecting with your community.


Listening and monitoring tools

Participants responded with a variety of tools they use to monitor conversations amongst their community. Here are just a few of the apps mentioned!




















































Knowing what to monitor

How do you best decide what keywords to listen to? Here’s what some of our participants said:




How do you best jump into the conversation?


What have you learned from social media monitoring?

Listening leads to learning, and here are just a few of the things our participants have learned from listening:

  • social listening is the lifeblood of our marketing strat. We tailor everything to what we learn about our cmnty.” Shannon
  • “Brand voice is critical…” Mike
  • “By listening, we learned what topics our audience cares about, when & why they engage…” Amelia
  • “Either you control your message or someone else will do it for you.” Art
  • Listening has also allowed us to adjust our strategy based on our audience’s engagement.” Divya
  • People just want to be heard & understood…” Miss K
  • If you’re true to the audience, it reflects in your messages and their responses…” Ankita
  • We don’t know everything & people don’t always want what you’d expect…” Sparket Media
  • People want to be talked to, not talked at.” Miss Grant

A very special thank you to Shannon from Mention for joining us for this incredible chat!

Join us every Wednesday at 9 am Pacific, noon Eastern, 4 p.m. GMT for #bufferchat!

To keep connected with #bufferchat in between the chats, check out our Google+ Community! Topics and questions will be shared on the Google+ community before each chat.

Screen Shot 2014-07-09 at 3.09.18 PM

What social media monitoring tools do you prefer? What thoughts above resonated with you? Do you have any tips about social listening? Let us know in the comments!

P.S. If you liked this post, you might enjoy our Buffer Blog newsletter. Receive each new post delivered right to your inbox, plus our can’t-miss weekly email of the Internet’s best reads. Sign up here.

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Nicole Miller

Community Champion at Buffer 🙂 When I’m not connecting with amazing community members, you can find me writing, reading or blogging about my urban homesteading adventures with 15 chickens, four ducks, two dogs and a horse.

  • sylviadstrong

    my classmate’s aunt makes $68 every hour on the computer . She has been
    fired for 7 months but last month her paycheck was $15495 just working on the
    computer for a few hours. visit the site C­a­s­h­f­i­g­.­C­O­M­

  • KathrynDBradsher

    Start working at home<- with Google! It's by-far the best job I've had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail


    Here ­­­­­­­­­is ­­­­­­­­­I ­­­­­­­­­started————- http://WWW.JobsStore.COM



  • Nicole
    You have shared the very useful resources for the social media marketers keep up the good work.

    social media marketing services – Glu7

  • ritadshreve

    my classmate’s aunt makes $68 every hour on the
    computer . She has been fired for 7 months but last month her paycheck was
    $15495 just working on the computer for a few hours. visit the site C­a­s­h­f­i­g­.­C­O­M­

  • charlesjdion

    as Thelma
    explained I cannot believe that a stay at home mom can make $7420 in four weeks
    on the internet . more info here C­a­s­h­f­i­g­.­C­O­M­

  • Those tools are great. I have used some of them but there are still a lot of social tools that we can utilize. Like for example, http://postific.com/.

  • theresaSuttons

    my best friend’s half-sister makes $64 every hour on the internet . She has been without a job for 7 months but last month her pay check was $19649 just working on the internet for a few hours. hop over to here.for a work detail go tech tab.

    ✒✒✒✒✒✒ JOBS7000.COM


  • robertlfrisch

    Peyton . true that Jessica `s blurb is shocking, last
    monday I got a gorgeous Peugeot 205 GTi after having earned $6860 this past 4
    weeks an would you believe ten-k this past-month . with-out a doubt this is the
    easiest-job I’ve ever had . I actually started six months/ago and pretty much
    immediately started to bring in minimum $84… p/h . Read More Here C­a­s­h­f­i­g­.­C­O­M­

  • Beaglecat

    What an amazing list of social media monitoring tools, Nicole! If you want to try a new one, I would suggest Swat.io. It consistently helps with managing multiple social accounts and with handling team members. I’ve recently begun using it and I have to say it really assists me in understanding who posts what when and on which network.

  • Thank you for include Brand24 in this list as well! #sharethelove 🙂

  • sean hoes

    great post i would like to share i have used some of tools it really works to engage with people and drive more traffic to my website http://makemoneyaday.com

  • Hi Nicole! Interesting list of tools! I think social media listening is crucial for every business. Anyway, I would like also to suggest to have a look at our entire web and Social Media Monitoring Tool, Mentionlytics (try for free: http://www.mentionlytics.com). It has many cool features packed in a very easy to use interface and you can use it also for finding marketing leads and checking on your competitors!

  • Emily Thomas

    Nice blog. I recently came across http://www.exporttweet.com, twitter analytics tool. Is this a good tools ?