Slide decks exist somewhere near the intersection of visual content and written content, a hybrid form of information and consumption perfect for bite-sized bits of learning.

If you’ve not got time to read through a 2,000-word article, you might have a moment to flip through a SlideShare.

We’ve been excited to experiment with the process of building slide decks around the Buffer content we have here on the blog, and in the course of doing so, we discovered a trove of wonderfully succinct and visual slide decks all about our favorite topic: social media.

We’ve collected a great group of 25 here—the first handful from our top Buffer posts and another handful from the amazing selection on SlideShare. I’d love to hear if you have a favorite!

Social Media Slideshares
Social Media Slideshares best of

A quick note in praise of SlideShare

With our main marketing focus on creating useful content via the Buffer Social blog, I’ve been a bit slow to experiment and fully explore other ways to provide content in a helpful way to you. I’d love to improve here. And SlideShare has been a huge source of encouragement.

Get this: Our most popular SlideShares match or exceed the traffic we get on our most popular blog posts.

In our case, we’re very grateful that popular Buffer blog posts can get 75,000 to 100,000 views.

Our popular SlideShares can go just as big—or bigger!

  • Frequency Guide – 205,000 views
  • If Don Draper Tweeted – 74,000 views
  • Social Media Strategy – 73,000 views
  • Twitter Science – 64,000 views

If you’ve yet to explore SlideShare as a potential source of views and exposure, I’d highly encourage you to do so. (I’d be happy to write more detail in a post on the topic later on!)

Okay, now on with the SlideShares!

1. The Complete Guide to Social Media Frequency

One of our most popular posts on the blog also became the most popular SlideShare to date on our Buffer account. We were fortunate to find some really great research on the topic of how often you should post to Twitter, Facebook, LinkedIn, and more. It’s all here.

My favorite slide:

Twitter frequency - 5x per day for individuals 30x per day for brands

2. The 10 Best Copywriting Formulas for Social Media Updates

Based on our big list of copywriting formulas (over 25 formulas made it into the original post), this slide deck covers a quick overview of the top formulas we see on social. There’s some really great subtle framing at play here, with things like Before – After – Bridge and AIDA that make it easy to get your message across.


My favorite slide:

Demian Farnworth quote

3. The Science of Twitter

We had the great opportunity to partner with Twitter on a webinar last summer. The topic (one of our favorites): The science of creating must-click content on Twitter. 

Courtney and Twitter’s Jimmy Hang shared all sorts of tips on the best words to use, the ideal timing, and the top strategies for Twitter success.

My favorite slide:

The Science of Twitter Timing

4. Instagram 101

We’ve been really excited to explore different ways to grow the Buffer Instagram account, and before we dove in headfirst there, we spent some time researching and writing (and creating SlideShares) about the best strategies and stats. This SlideShare lays a good foundation for businesses looking to get started on Instagram.

My favorite slide:

Instagram stats benchmark

5. How Much Time Does a Good Social Strategy Take?

Time-saving tips and techniques are one of my favorite ways to experiment with marketing. It seems that coming up with a solid social media strategy is one key way to make sure you’re spending your time online in the best way possible. We collected a number of tips here in this SlideShare overview for those looking to refine their social strategy.

My favorite slide:

Decision Matrix for Growth

6. The Burrito Principle & Beyond

I’ll admit it’s hard to resist the cleverness of a name like The Burrito Principle (thanks, Darian!).  Coined phrases like this make marketing ideas all the easier to grasp. We collected a handful of favorite ones in this slide deck.

(The burrito principle, by the way, is explained on Slide #4.)

My favorite slide:

The 2-pizza rule

7. The Science of Social Media Headlines

Courtney pulled in some amazing research into the psychology and science behind why we click on certain headlines. She identified 8 ways to write a social media headline that people will love, including things like curiosity, surprise, negatives, and more.

My favorite slide (a bit of an inside joke about the proliferation of great content—and a good headline to boot!):

Onion headline

8. 91 Free Twitter Tools

I just really love tools posts, and I had a blast trying out hundreds of free Twitter tools to compile this list for you. If you think it might be worth a quick browse, I’d hope that maybe a name or two might pique your interest enough to give it a try. Some of my best tool discoveries started out that way!

My favorite slide:

Twitter Tools for Discovery

9. Power Words – 189 Words That Convert

I tend to notice specific words that cause me to click or pay attention. And it seems there are certain words that catch the eye of not just me but many, many others. These so-called “power words” can be great additions to the text in your social media updates or headlines. Here’s a great big list of them.

My favorite slide:

Power Words

10. Headline Formulas

As mentioned above, there’s a certain psychology to writing headlines that get noticed. There are also certain formulas that tend to work really well. This list compiles several of the most popular ones used in blog posts and social media updates.

My favorite slide:

David Ogilvy on headlines

11. 20 Facebook, Twitter, Linkedin & Pinterest Features You Didn’t Know Existed

(via HubSpot)

What I love about this slide deck is that it includes the good kind of FOMO—helpful social media features that could significantly impact my workflow. It’s great to learn about these hidden features like Facebook polls and Twitter collages and exciting to brainstorm ways to put them to good use.

My favorite slide:

LinkedIn tip

12. Psychology Hacks to Boost your Marketing

(via Moving Targets)

Psychology is near and dear to us on the Buffer marketing team, so we’re always keen for articles and slides on the topic. This set of psychology tips from Moving Targets covers a huge variety of different tactics that would be fun to experiment with on social media updates and more.

My favorite slide:

Gut reaction

13. Seven Habits of Highly Effective Digital Marketers

(via Digital Annexe)

A riff of Steven Covey’s 7 Habits of Highly Effective People, this slide deck takes a high-level view of ways to help organize and plan ahead your social media strategy. 

My favorite slide:

Focus on the Important Things

14. How to Choose the Perfect Stock Photo

(via IMPACT Branding & Design)

This is a very fun and entertaining slide deck all about stock photos. The advice comes in handy for anyone who’s searched around free photo sites for the perfect image to add to a blog post or include in a social media update.

My favorite slide:

How to choose stock photo

15. 6 Snapchat Hacks Too Easy To Ignore

(via Gary Vaynerchuk)

Are you on Snapchat? Gary Vaynerchuk highly recommends it (he’s found a lot of success there, and the app has huge reach!). Here are six easy ways to make the most of Snapchat for your brand.

My favorite slide:

Snapchat tips

16. 5 Critical Rules for Writing Compelling Copy

(via Henneke Duistermaat)

One of my favorite sources for writing inspiration, Henneke lays out five simple-to-follow rules that will improve the copy you write for tweets, updates, and calls-to-action.

My favorite slide:

Writing tips for social media

17. 4 Tactics to Build Word Of Mouth

(via ReferralCandy)

Word of mouth can be huge on social media. It’s often how things spread fast and how people feel comfortable making purchases or joining up with brands. Referral Candy’s slide deck on word of mouth strategies covers four essential parts of the formula, with detailed tips on each technique.

My favorite slide:

Build a Community

18. Social Media for Time-Strapped Entrepreneurs

(via We Are Social)

Working effectively and efficiently (see slide below) is key for those of us social media marketers who manage social in addition to wearing many other hats. This deck from We Are Social looks at ways to ensure that your time is well spent on social media, including ways to plan ahead and strategies to make the most of every minute.

My favorite slide:

Effectiveness and efficiency

19. Sharing Content On Social Media More Than Once: The Total Guide

(via CoSchedule)

Do you share your content more than once on social media? It’s one of our top social media tips as we’ve seen tons of additional engagement by mentioning blog posts more than once and finding new ways to share old content. CoSchedule is a source of inspiration for us on this topic, and their slide deck guide to sharing is chock full of good information on exactly how best to share content on social.

My favorite slide:

Social media is a stream and not a book

20. Finding Your Brand’s Voice

(via from Distilled)

When thinking about your social media strategy, voice and tone are two huge considerations to make as you’re getting started. One of the best sources out there for advice on brand voice is Distilled’s articles on the topic, which have been repurposed here in slide deck form.

My favorite slide:

Brand voice

21. The Secret of Success on Facebook

(via Peter Minkjan)

Catchy title! This guide from Peter Minkian includes examples of Facebook pages who have seen enormous engagement on their Facebook posts as well as analysis and research on viral content and what makes things spread.

My favorite slide:

Reason we share

22. 5 YouTube Marketing Lessons from Unlikely Sources

(via Brian Honigman)

Video marketing has become big business of late, particularly as a way to get more interaction on Facebook. YouTube remains a huge channel also for those looking to build a video platform and share video content. The tips in this slide deck from Brian Honigman offer some actionable ways to get more out of your YouTube marketing by cross-promoting and remixing content in new ways.

My favorite slide:

Facebook video cross-promote YouTube video

23. 7 Proven Strategies to Maximize Twitter for Your Business

(via Dave Kerpen)

This slide deck from Likeable Media and Social Media Today provides a great overview of some quick-win strategies on Twitter. For example, reply to everyone (see slide below)—80 percent of customer service queries go unanswered. Lots more great ideas to implement throughout the slide deck.

My favorite slide:

Respond to Everyone

24. 19 Simple Twitter Retweet Tips

(via Shéa Bennett)

Retweets seem to be a favorite metric on Twitter, and for good reason: retweeting gets your content in front of a brand new, potentially huge audience. The tips in this deck make a lot of sense for those looking for more retweets, and they also work really well for anyone looking to boost engagement in general—more clicks, more favorites, more replies.

My favorite slide:

Get more Retweets - Figure out when everyone is around

25. 10 Reasons Why Twitter is Content Marketing’s Best Friend

(via Mark Schaefer)

As a content person, I really love this deck from Mark Schaefer as it reaffirms the power of social media for helping to spread content. Twitter in particular is a powerful platform for sharing links and growing an audience, and Mark lays things out clearly here.

My favorite slide:

The tweet ignites the content

Over to you

Do you have a favorite SlideShare that isn’t on the list here?

I’d love to know which ones you enjoy and if you picked up any good tips from the ones in this post. We’re excited to push ahead with creating more slide decks based on Buffer content also, and it’d be so great to have any input from you on what would be most helpful!

Image sources: Startup Stock Photos, Pablo, IconFinder

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Great collection of SlideShare presentations. Tons to be learned there. SlideShare is a great resource and awesome for it’s ability to be embedded within webpages, LinkedIn, Twitter and more. It can also easily be gamed to get your deck tons of additional traffic from the SlideShare front page.

  • Super cool to be featured, thanks Kevan! Phenomenal amount of work you put into this one. Have lots of slides to go through now…

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  • Alexnoelle

    Hi Kevan, thanks for this! Would you mind giving a quick definition for “response score” – also is this different from “relative response score”? I saw the terms used in the first slideshare on this list. Thank you!

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  • Wow what a collection and I bet this took a lot of time to produce. I used to take my blog posts and turn them into slideshares, but have to admit it took quite a bit of time. I can see that putting time back into slideshares can be a great way to generate traffic. Thanks for the post Kevan. Much appreciated. Cheers Kim 🙂

  • Sooooo happy to see you guys on Slideshare :D. I’ve been using the platform for over a year now at CustomerIcare and we get so much more exposure than from other channels (though we’re nothing close to your stats).
    I was wondering if the lead gen forms were working for you? I’ve used them at the beginning but found it really hard to keep people engaged afterwards. So I switched to calls to actions sending viewers to our website and noticed a huge difference. I’m trying to link to related content on our site and usually have a newsletter signup CTA at the end. It seems to work. I am curious to hear about your experience.

  • Like the Buffer app, Buffer blog is also great!

    Thanks
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  • Thanks Kev for the shared this informative and helpful post with us. I really learned lots of this things from here.

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  • What a great collection of SlideShares. I know a few of them, but there’s quite a few I’m itching to explore!

    Also, thank you for your kind words and for including one of my decks, Kevan. I appreciate it!

  • Leslie Belknap

    Hey there Kevan! Thanks so much for featuring the Ethos3 version of Buffer’s Slideshare presentation: http://ethr.ee/1fatN4x If you can give Ethos3 a tiny shout-out for the design, I would greatly appreciate it 🙂 If not, no worries! Also, this before/after created by Ethos3 for Buffer is a helpful guide for presentation designers interested in elevating their designs for Slideshare: http://ethr.ee/1faty9O The Ethos3 team loves Buffer, and we are always honored to collaborate with you guys! Thanks again for these two wonderful opportunities to work together! Let me know if you ever want to chat about Slideshare again! With warmest regards always, Leslie Belknap, Marketing Director @ Ethos3.com

  • I like these lists because:

    1. It is concise and to the point.
    2. It is detailed and not overwhelming.
    3. The information is worth trying out.
    4. It must have taken a lot of time to put it together.

    Thanks Kevan Lee.

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  • Extraordinary accumulation of slide share presentations, tons to be realized there, buffer slides is perfects asset and magnificent for its capacity to be installed inside of pages, that beginning of LinkedIn, twitter. as per my knowledge it is compact, definite and not overwhelming. it is data merits experimenting and finally it more likely than taken grate of time to assemble it.

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