Social Media Trends and Tools Every Marketer Needs to Know
Director of People @ Buffer
Social media tools expert Ian Cleary from Razor Social joined us for Bufferchat to discuss social media trends tools from 2014 and looking ahead to 2015.
Check out the full Storify recap here!
Social Media Tool Trends in 2014:
A1: Bigger players acquire smaller tool providers @socialbakers bought @postacumen, @sprinklr bought @branderati #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A1: Facebook app providers adding other platforms and not focussing on Facebook only, Facebook only is too risky #Bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A1: Platforms will continue to scale back access to their platforms @nimble suffered recently because of @linkedin changes #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A1: More multimedia (img, audio and video) support is becoming more mainstream in SoMe tools. #bufferchat — Ray Sidney-Smith (@rsidneysmith) September 3, 2014
A1 is simpel – the rise of the all-in-one tools (listening, content curation and sharing and content marketing” #BufferChat
— Mic V Adam (@micadam) September 3, 2014A1: Audience insights = knowing more about what your audience likes is big one for 2014 #bufferchat — Atomic Reach (@Atomic_Reach) September 3, 2014
A1. Tools are starting to understand the importance of listening and collaboration between tools, which is refreshing! #bufferchat
— Brian Fanzo (@iSocialFanz) September 3, 2014 #bufferchat A1: One big trend for 2014 was @canva! I use it almost everyday. Great tool for clients as well. — Caitlin Bacher (@littlefarmmedia) September 3, 2014
What tools caused some waves in marketing in 2014?
A2: The Clear winner this year has been @canva with close to 1 million users and less than a year old and it’s only beginning #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A2: Conversion and Split testing tools becoming increasingly important for SM traffic @leadpages @optimizely @optinmonster #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A2: Facebook revamped insights, Twitter is giving away their organic analytics free. #bufferchat
— Erik Fisher (@ErikJFisher) September 3, 2014A2: IFTTT is pickup up steam with digital marketers because of it’s ever-expanding list of channels and capabilities #bufferchat — Scott Sundblom (@scottas) September 3, 2014
A2: Totally love Hyperlapse, can’t wait to see how everyone uses it! I’m also impressed by how powerful @SocialBro is. #bufferchat
— Rachel May. (@RachelMayQuin) September 3, 2014 @buffer A2: Medium’s picking up steam for longform + distribution. Tesla and others using it for announcements #bufferchat — Death To Stock (@deathtostock) September 3, 2014
Looking ahead to 2015:
A3: Tools in the area of Social Media and Content Optimization – @naytev @atomic_reach Lots of potential in this area #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014 @buffer I’ve had tons of fun with Hyperlapse recently. Worked out how to embed it on Twitter too, lots of possibilities. #Bufferchat — Andy Vale (@AndyVale) September 3, 2014
A3: Twitter cards, FB open graph, and paid ads in new channels, such as Instagram & Pinterest. #bufferchat
— Jarem Atkinson (@jarematkinson) September 3, 2014 @buffer A3: Interested for @klout‘s developments. Also, @YikYakApp just came on the scene. Could see some “anonymous” marketing #bufferchat — Flying Point Digital (@FlyingPTDigital) September 3, 2014
A3: @buffer @instagram @schedugram @canva & whatever is built into iPhone 6 Will all make an impact in marketing in 2015 #bufferchat @buffer
— Joselin Mane (@JoselinMane) September 3, 2014New apps or integrations to fill any gaps?
We need the tool guys to get together with the platforms and agree a common framework for integration. It will happen! #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A4: I see an standarized integration framework being developed that will help standardize integration across platforms #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A4: Integration is important but it’s too expensive for tool providers to do all the integration required, too many changes. #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A4) I see both happening, if an app won’t fill the void then someone else will. #bufferchat
— Billy Schlotter (@wschlotter) September 3, 2014A4: “Gap Apps” really started the whole buzz, and then the major apps upgraded seeing the issue. All in one makes it easier. #bufferchat — IDMLOCO (@idmloco) September 3, 2014
Facebook marketing trends in 2015:
A5: Facebook testing out a buy button in the newsfeed, makes perfect sense for low ticket price items #socialselling #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A5: Facebook will squeeze app developers more and restrict functionality they can offer e.g. like gate recenlty removed #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A5: Facebook will implement a weekly recurring fee for advertising your content. You have to pay to play so time to give in #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014 @buffer A5 More targeting, more competition, more video (or finally video) #bufferchat — Forewards (@ForewardsApp) September 3, 2014
Twitter trends in 2015:
A6: Twitter cards to be expanded, don’t be suprised to see a sales twitter card where you can buy on http://t.co/ClD8Hhk9dY #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014Who agrees with me that there will be Twitter sales card where you can buy products within Twitter Stream soon? #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A6: The use of Twitter ads for personal brand building, not only marketing by businesses. #bufferchat
— Emmelie De La Cruz (@EmmelieDeLaCruz) September 3, 2014Is freemium a sustainable model?
A7: Freemium is sustainable for companies with a smart conversion process but a lot of companies fail at this #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
If a tool makes you more efficient and saves you time $10, $50, $100 per month is all cheap compared to value. #bufferchat
— Ian Cleary (@IanCleary) September 3, 2014A7: As more free tools go out of business people will be prepared to pay for the tools #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A7: Freemium represents 93% of the revenue in mobile games last quarter. It won. And its growing the market. #bufferchat
— Pascal Clarysse (@PascalClarysse) September 3, 2014Social sales: growing or a no-go?
A8: A growth area. Big opportunities for Facebook, Twitter and others especially for micro payments #bufferchat — Ian Cleary (@IanCleary) September 3, 2014
A8: Im very excited about social sales. I think being able to buy at point of discovery will be driven by impulsive shoppers. #BufferChat
— Sol (@SolfromBrooklyn) September 3, 2014A8: Social sales is regular sales with a shiny new wrapper. If you can’t sell normally, social won’t change that. #bufferchat — Art Gelwicks (@ArtGelwicks) September 3, 2014
Thank you to everyone who joined in this great chat! Check out the G+ community for the latest Bufferchat updates! Image source: Splitshire
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