This week on #bufferchat our community chatted all about Snapchat and shared thoughts on the future of this platform. Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

#BufferChat April 25, 2018: State of Snapchat

This week’s stats: 
Bufferchat #1 (4 pm AEST): 15 participants; reach of 987,488
Bufferchat #2 (9 am PT): 41 participants; reach of 1,084,139

Q1: Do you currently use Snapchat? For business or personal use?

From the community:


See all the great answers to question 1 here!

Q2: How could Snapchat fit into a social media marketing strategy?

From the community:


See all the great answers to question 2 here!

Q3: What did you think of the Snapchat redesign earlier this year and the resulting strong reactions?

From the community:


See all the great answers to question 3 here!

Q4: Did any of the missteps or bad press (questionable filters and ads) change your opinion or use of Snapchat?

From the community:


See all the great answers to question 4 here!

Q5: Are there any brands that are using Snapchat effectively? Or brands that could?

From the community:


See all the great answers to question 5 here!

Q6: What are your predictions for the future of Snapchat?

From the community:


See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

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Written by Bonnie Porter

Bonnie works on social and community on the Buffer marketing team. When not Buffering she enjoys befriending animals and trying new hobbies.