State of Social 2018: A #BufferChat Recap

Jan 22, 2018 6 min readBufferchat

This week on #bufferchat, in conjunction with our State of Social 2018 report, our community chatted all about the latest trends and where social media is heading this year! Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEDT (Sydney time)

9 am PT (San Francisco time)

Bufferchat on January 17, 2018: State of Social 2018

This week’s stats:
Bufferchat #1 (4 pm AEDT): 28 participants; reach of 1,014,224
Bufferchat #2 (9 am PT): 91 participants; reach of 1,245,130

Q1: What social media platforms are you utilizing in 2018?

From the community:

See all the great answers to question 1 here!

Q2: How does video fit into your 2018 social media strategy?

From the community:

See all the great answers to question 2 here!

Q3: What do you think of live video? Will you be implementing it in 2018?

From the community:

See all the great answers to question 3 here!

Q4: Do you use messaging for marketing? How could use it in 2018?

From the community:

See all the great answers to question 4 here!

Q5: How do you measure ROI from social media marketing? Will this change in 2018?

From the community:

See all the great answers to question 5 here!

Q6: What are your predictions for social media in 2018?

From the community:

See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

BufferchatJun 27, 2018
Celebrating 4 Years of #BufferChat

We’ve decided to retire #bufferchat after four years and had a celebration with our community, Read on to discover all of the memories and fun shared during the chat! This week’s stats: Bufferchat (9 am PT): 118 participants; reach of 1,655,682 Q1: What’s been your favorite #bufferchat topic? From the community: A1: There’s been so many great #bufferchat that resonated with me. Standouts include: ✅Email Marketing with @p

BufferchatJun 13, 2018
Avoiding Social Media Burnout: A #BufferChat Recap

This week on #bufferchat our community shared all the best tips and tricks to avoid social media burnout. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free t

BufferchatJun 13, 2018
Pinterest Marketing: A #BufferChat Recap

This week on #bufferchat our community discussed the ins and outs of marketing on Pinterest. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join

140,000+ people like you use Buffer to build their brand on social media every month