Video marketing is one of the most-talked about subjects in social media right now.

Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds.

But despite its growing relevance, one of the questions we get most here at Buffer is:

How do I get started with video marketing

With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video.

We had the pleasure of chatting with Sunny all about how marketers can get started with video – including what to film, how to film it, and how to make sure that people see your videos online. A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Sunny Lenarduzzi shares tons of expert insights into how marketers and businesses can get started with video marketing. Including, the two most important things, how and why. You’ll also learn tips like:

  • The secrets to YouTube SEO
  • Essential video marketing gear for filming
  • How to set up your studio – home or office
  • What type of video content works best for social media
  • Sunny’s biggest lessons learned in video marketing

A Complete Guide toVideo Marketing [Podcast]

3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017

In Sunny’s words…

1. Start with educational content

There are really 3 types of great video marketing content – education, inspiration, or entertainment. The inspiration and entertainment are great, but if you’re just getting started and want to gain some momentum quickly, start with educational content. That’s what will get you found in search and build your viewers really fast.

2. Start where you are, use what you have, do what you can

Don’t worry about your set or your lighting, worry most about the value of the content that you are sharing. That’s what will get you the furthest the fastest.

3. Have a promotion strategy

Remember that when you published videos to YouTube or to other channels, you need to have a strategy in place to add fuel to the fire. Share your videos, everywhere, especially within the first 24 hours so that you can get the positive social media signals.

Mentionable Quotes and Shareable Snippets

Sunny Lenarduzzi on Video Marketing Camera Confidence

“Embrace every little quirk that you have about yourself and don’t feel the pressure to be perfect. It’s the people who are imperfect that tend to do the best.”

– Sunny Lenarduzzi

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about video marketing for beginners. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Awesome People, Things, & Articles Mentioned in the Show

Great Quotes

  • Video marketing is extremely vital for business growth – whether you’re an online brand or an offline brand.
  • Creating videos around search topics and things that people are looking for online is when it becomes a really powerful tool. As we’re sitting here right now, your customers are out there looking for solutions to their problems.
  • Retention equals the biggest reward. The longer people are tuned into your videos, the higher you’re going to rank in search. And the higher you rank in search, the more that people are going to find you.
  • People are looking for solutions and answers to their problems with video – they’re not looking to get pitched. You have to add value before you can make a sale.
  • The 5 must-haves for filming videos on your iPhone are: framing, stability, audio, lighting, set.
  • It’s so not about me. It’s about how valuable the information I’m sharing is and how well I can keep the audience’s attention through the content.

How to Say Hello to Sunny (and us)

Sunny Lenarduzzi’s YouTube Channel is an incredible resource for everything video marketing. You can also say hello to Sunny on Twitter here and read more about Sunny’s journey at

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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Written by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • For some businesses is better to make an effort in their social media profiles and then in video marketing. They are wasting so much time to make good video, and don’t have where to place it.

    • Brian

      That’s such a great point! Yes, you definitely have to have an optimized profile in place before you can share the videos you worked so hard to create. Love it! 🙂 – Brian

  • Ashley Scott

    I really loved this article! It gave me some new insights I never really thought about before.

    • Brian

      That’s so awesome to hear, Ashley! Thank you so much for giving it a read and for the super kind comment! 🙂 – Brian

  • Alex Henry

    This is a blog to watch for sure. I think you have a really awesome writing style by the way. Very easy to read. Your blog design is so clean too! Thank you all the hard work!

    • Brian

      Hey there, Alex! Thanks a ton for saying that – means a lot to us 🙂 Hope you have an awesome week! – Brian

  • hey Brian
    I read your post its very good
    keep up this work
    follow me please

    • Brian

      Hey there! Thank you so much 🙂 – Brian

  • A.K Rifat

    “Hi web admin, I have mentioned about your website in my article, here is the link you can share it with your readers, a link from your site will make my day. Regards, A.K Rifat”

  • oliveyewjewels

    Loved this podcast, so we tried it on a short tutorial last week. Please make the correction that the native video teaser cannot be advertised in power editor if it exceeds 15 seconds. We made ours 24 seconds, a little shorter than Sunny’s 30 second recommendation. After creating an audience and going through all the ad group/ad steps – it was incredibly frustrating to have it rejected.

    • Brian

      Oh no! I am so sorry to hear that you went through all of that trouble to get it set up only to have it rejected. We will be sure to make the necessary corrections to the show notes and episode. Thank you so much for letting us know and best wishes to you in the future! – Brian

      • oliveyewjewels

        No worries. I forgot to add that I LOVE each podcast. They’re all full of valuable info & this one was very helpful. Thank you!

        • Brian

          Wow! Thank you so much for making our day! 🙂 We appreciate the kind words and hope we can continue to bring you a great podcast! – Brian

  • I really love this article. Thanks for Sharing.

  • Awesome guide for me.
    Thanks for sharing.

  • Great Tips for effective video marketing for your business.